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The Global Garden Seeds Market size is projected to increase by USD 938.64 million and the market size is estimated to grow at a CAGR (Compound Annual Growth Rate) of 4.59% between 2022 and 2027.
Reduction of mental health issues is a key factor driving the market. In personal development, gardening can bring various mental health benefits, including improving focus and concentration. Gardening can help a person feel more at ease and fulfilled. Many people find that the presence of plants reduces their stress levels. Gardening can modify how well a person concentrates on a particular task. Weeding, digging, and raking are all beneficial exercises. Engaging with others in a community garden or other group settings requires teamwork to attain shared goals. Participation in a larger group can benefit mental health by increasing social connections and support systems. Gardening has various mental health benefits such as mood improvement, attention span improvement, social bond encouragement, etc. Such factors are expected to increase the adoption of gardening, which, in turn, will drive the growth of the market in focus during the forecast period.
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This market report extensively covers market segmentation by Distribution Channel (online sales, specialized stores, and groceries), Type (vegetable seed, flower, and ornamental seed, fruit seed, and others), and Geography (APAC, North America, Europe, South America, and Middle East and Africa).
The market share growth by the online sales segment will be significant during the forecast period. The online sales channel includes pure-play online retailers, online channels of offline distribution formats, and direct brand-owned online channels.
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The online sales segment was valued at USD 1.25 billion in 2017 and continued to grow until 2021. Most companies that offer fruit, flower, herb, and vegetable seeds through retail forms are offering seeds through online websites. With the growing trend of online selling or retailing, sales through this channel are expected to increase rapidly during the forecast period. Mail-order sales are also part of the online segment. This segment offers the convenience of purchasing garden seeds from remote locations and having them delivered to the doorstep. Online sales are growing faster than store sales, which indicates that e-commerce is a primary growth driver in the retail industry during the forecast period.
In 2022, the vegetable seed segment held the largest share of the market globally. It is expected to dominate the market during the forecast period. Edible gardening is becoming increasingly popular. This demonstrates the necessity of having a reliable seed and seedling provider. The vegetable seeds segment reports high productivity and profit margins due to the growing popularity of healthier green foods among consumers. Also, the consumption of processed vegetables has increased owing to the rise in consumer spending. Besides, hybrid crops drive the growth of the market, as they exhibit modified traits such as better taste, color, and long shelf life. Moreover, the international trade of vegetables has increased significantly due to the increasing demand for vegetable seeds. Such factors are positively impacting the market share.
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APAC is estimated to contribute 39% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
APAC is the largest geographical segment of the global market. China, Japan, and India are major contributors to the growth of the market in APAC during the forecast period. The increasing disposable income of the population, growing middle-class population, and rising awareness about the health benefits of gardens will drive the demand for garden seeds. Therefore, garden space expansions and the growing inclination toward gardening activities in APAC may drive market growth in the region during the forecast period.
Increasing tourism, garden landscaping, and demand for healthy vegetables are driving the demand for garden seeds such as vegetables, fruit, and flower seeds in the region. Moreover, with such a large population, the development of small apartments and urban spaces will continue to enhance the growth potential of the market. Moreover, improvement in logistics and supply chain operations, and increasing adoption of e-commerce channels will augment the growth of the regional market during the forecast period.
The market exhibits promising growth during the forecast period, driven by rising consumer demand for greener environments in residential and commercial places. Nurseries witness increased sales as consumers invest in plant pots for home gardening, promoting a greener environment and sustainable practices. Innovations in seed quality cater to consumer production objectives, ensuring the cultivation of fresh, organic produce for food security. Both online e-commerce platforms and traditional retail stores accommodate the needs of smartphone users, offering user-friendly interfaces and door delivery systems to overcome geographical barriers. The specialized stores segment emphasizes the quality of seeds, meeting diverse consumer preferences for fruits, vegetables, and flowers.
Our researchers analyzed the data with 2022 as the base year, along with the key trends, and challenges. A holistic analysis of drivers, trends, and challenges will help stakeholders in the value chain refine their marketing strategies to gain a competitive advantage.
A significant trend observed in the market is the increasing adoption of kitchen gardening, also known as home gardening, where vegetable crops are cultivated in residential spaces to meet growing vegetative needs. Popular crops include tomatoes, cucumbers, sweet peppers, and beans, among others. Herbs like chives and cilantro are particularly favored among individuals aged 18 to 35. This trend is fueled by the desire for better-tasting food, enhanced food quality, and cost savings on food expenses. The growing interest in kitchen gardening not only promotes a greener environment but also contributes to food security and sustainable practices, driving market growth significantly during the forecast period.
The presence of devastating pests and diseases is a major factor hindering the market. The rise in the prevalence of diseases and pests adversely affects the market. Pests and diseases can be more common in nurseries and gardens as cultured plants are more prone to diseases. In South Carolina, tomato fruit worm is one of the most common diseases causing havoc on the tomato insect pest. It attacks peppers, beans, okra, and eggplant. The silver leaf whitefly is another insect pest. Additionally, insect pests, including hornworms, stink bugs, and potato aphids, are abundant globally and cause significant harm to various plants, including daisies, tomatoes, squash, cucumbers, potatoes, melon, and apples. Such factors may hinder the growth of the market in focus during the forecast period.
The market growth analysis research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the market research and growth report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The market growth and forecasting report also includes detailed analyses of the competitive landscape of the market and information about 15 market Companies, including:
Qualitative and quantitative analysis of Companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize Companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize Companies as dominant, leading, strong, tentative, and weak.
The market experiences robust growth driven by rising consumer demand for greener environments in residential and commercial places. Innovations in seed quality cater to consumer production objectives, promoting self-sufficiency and the cultivation of fresh, organic produce. With a focus on food security and sustainable practices, environmentally friendly initiatives drive market expansion. Consumers view gardening as a leisure activity, contributing to a pleasant environment and alleviating workplace stress. The region sees significant growth, with initiatives like the Nutri Garden Project in Lakshadweep promoting greenery. Online e-commerce platforms, with user-friendly interfaces, cater to smartphone users, while traditional retail stores adopt door delivery systems to overcome geographical barriers. Specialized stores segments prioritize the quality of seeds, ensuring regional insights align with consumer preferences for a thriving garden seeds market.
The market forecasting report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Garden Seeds Market Scope |
|
Report Coverage |
Details |
Page number |
147 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 4.59% |
Market growth 2023-2027 |
USD 938.64 million |
Market structure |
USD Fragmented |
YoY growth 2022-2023(%) |
3.85 |
Regional analysis |
APAC, North America, Europe, South America, and Middle East and Africa |
Performing market contribution |
APAC at 39% |
Key countries |
US, China, India, France, and Brazil |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Adaptive Seeds LLC, Baker Creek Heirloom Seeds, Fedco Seeds Inc., Fruition Seeds LLC, Harris Seeds, Jackson and Perkins Park, JK Agri Genetics Ltd., Kalash Seeds Pvt. Ltd., Kitazawa Seed Co., Ontario Seed Co. Ltd., Prairie Garden Seeds, Rohrer Seeds, San Diego Seed Co., SEED NEEDS, LLC, Swallowtail Garden Seeds, Territorial Seed Co., Truelove Seeds, UPL Ltd., W. Atlee Burpee and Co., and West Coast Seeds |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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