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The India geranium oil market is forecast to increase by USD 1.12 thousand at a CAGR of 2.78% between 2023 and 2028. The market is experiencing significant growth, driven by several key factors. The rising trend of aromatherapy at home is one such factor, as more consumers seek natural ways to improve their well-being. Additionally, increasing awareness regarding the benefits of natural cosmetics is fueling demand for geranium oil in the cosmetics industry. Furthermore, the expanding retail space, both online and offline, is providing greater accessibility to consumers, thereby boosting market growth. These factors collectively contribute to the robust expansion of the market.
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The market is driven by the versatile properties of Pelargonium graveolens, commonly known for its therapeutic effects on stress, anxiety, sadness, weariness, and tension. Extracted from its flowers and stems, Geranium Oil is prized for its antibacterial and wound healing qualities, making it a popular ingredient in luxury cosmetics and aromatherapy products. Its anti-depressant properties are attributed to chemical compounds like citronellol, terpineol, geraniol, and eugenol, which influence emotions and hormonal balance. Used extensively in personal care for its ability to rejuvenate and remove dead cells, Geranium Oil continues to be researched for its cognitive function enhancement and potential in therapeutic applications based on its chemical mechanism.
The expanding retail space is notably driving market growth. The retail market in India is growing at a rapid pace due to the strong economic growth of the country. The most common distribution formats of this oil are supermarkets and hypermarkets, convenience stores, discount stores, and online portals. Moreover, e-commerce as a sales medium is also gaining popularity among consumers and is expected to contribute to the growth of the market during the forecast period.
Further, the traditional sales channels for these products have always been supermarkets, hypermarkets, and convenience stores. These stores sell various brands offered by different players in the market, making it easier for consumers to choose from the best brands available. The retail chain sales of these products have been increasing over the past few years. Furthermore, sales through supermarkets and hypermarkets are also rising as consumers increasingly prefer home remedies and seek products to enhance the flavor quotient of various dishes prepared. These factors will positively impact the growth of the market in India during the forecast period.
Clean labeling of geranium oils is an emerging trend in the market. The demand for clean labeled products is increasing among consumers in India as well, which is compelling vendors to ensure that the products include only those ingredients that consumers recognize as natural and wholesome.
Moreover, consumers are also becoming aware of animal cruelty across the cosmetics and pharmaceutical industry. Thus, the clean-labeled product is gaining high popularity in India. To increase sales, vendors are ensuring that their products, including those containing sandalwood oil, comply with clean labeling standards. Therefore, clean-labeled products, such as those incorporating sandalwood oil, entering the market will positively impact the growth of the market in India during the forecast period.
The increasing availability of counterfeit products is a major challenge impeding market growth. The easy availability of counterfeit products challenges market growth. Geranium oil is extracted from the leaves of the geranium plant through the distillation process and exhibits the characteristic fragrances and properties of the plant. However, counterfeit products contain cheap seed oils and do not have any authentic properties.
Furthermore, some counterfeit products are mixed with synthetics to make them resemble the scent of the geranium plant. Geranium oil is widely adulterated with rose oil and rose water or lavender oil. Lavender oil is chemically different from geranium oil and is commonly used in perfumery. Such counterfeit products will damage the brand image of leading essential oil brands. Thus, the increasing prevalence of counterfeit products can hamper the growth of the market in India during the forecast period.
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Aromablendz - The company offers geranium oil and related products like disposable spa wear, toiletries, and massage-premixed oils.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market share growth by the offline segment will be significant during the forecast period. Geranium oil is largely sold through offline distribution channels, which include different retail formats such as specialty stores, hypermarkets, and department stores. These retail formats account for most of the global market revenue.
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The offline segment was valued at USD 6,548.40 thousand in 2018. Specialty stores offer a large variety of brands and a wide product portfolio, but they have similar types of products across all their outlets. Such retail outlets enable players and distributors to plan their budgets for marketing, advertising, promotions, and brand-building. The effective use of these activities allows them to reach out to consumers on their own rather than depending on independent retailers to sell their products. Furthermore, factors such as business expansions and the rising number of hypermarkets and convenience stores of major retailers fuel the sales growth of supermarkets and hypermarkets. Global retailers operating through these retail formats continue to benefit from their geographically dispersed and large store networks. Additionally, department store retailers feature individual departments, which have designated cash registers and sometimes separate sales associates assigned for each type of merchandise. Such merchandise is often further segregated by brands. Additionally, the availability of private-label brands often serves as a competitive advantage in this segment. Hence, all these factors will drive segment growth during the forecast period.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Thousand" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.
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The market is thriving due to its diverse applications in health and ,wellness, cosmetic and personal care, and aromatherapy. Derived from the plant Pelargonium graveolens, it is renowned for skin tightening, skin regeneration, and combating aging indications through its anti-inflammatory and antiseptic properties. Geranium Oil is instrumental in alleviating menstrual and menopausal symptoms, regulating blood pressure, and boosting immunity. Widely used in medicinal applications and cosmetic formulations, it enhances blood circulation, addresses acne scars and skin irritations, and promotes skin tissue health. With rising consumer preference for high-quality, organic products, the global Geranium Oil industry sees robust growth across online retail platforms and B2B suppliers. Its versatility extends to therapeutic treatments, perfumes, hair care, and membrane care products, positioning it as a staple in preventive healthcare and beauty businesses worldwide.
Further, the market thrives on its versatile applications across cosmetics and personal care, aromatherapy, and preventative healthcare due to its anti-inflammatory and antioxidant properties. Derived from Pelargonium graveolens, Geranium Oil is renowned for alleviating menstrual symptoms and promoting skin health, addressing issues like lesions, skin tissue irritation, and aging symptoms such as skin drooping. It is a popular choice in high-quality, organic products, produced through steam distillation and cultivated sustainably by farmers even during monsoon seasons. Geranium Oil's presence in online retail and e-commerce portals is bolstered by consumer interest in essential oils and natural remedies, making it a staple in beauty, aromatherapy, and hair care markets globally. Its antibacterial and hemostatic qualities further expand its use in skincare, deodorants, and flavoring for various food categories like alcoholic beverages and soft drinks.
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Market Scope |
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Report Coverage |
Details |
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Page number |
142 |
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Base year |
2023 |
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Historic period |
2018 - 2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 2.78% |
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Market growth 2024-2028 |
USD 1.12 Th |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
3.06 |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
A.G. Industries, Aromablendz, Aroma Treasures Pvt. Ltd., Blossom Kochhar Beauty Products Pvt. Ltd., Falcon, Floral Essential Oil, I B Corp, Indian Aroma Exports, K. K. Enterprise, Kama Ayurveda Pvt. Ltd., Kazima Cosmetics, Khadi Natural, Mother Herbs P Ltd., Natures Absolutes, OLD TREE, P T Invent India Pvt. Ltd, Rakesh Sandal Industries, Sagar Aromatics, VedaOils, and Wild Oils |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, Market growth and Forecasting, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Application
8 Market Segmentation by Type
9 Customer Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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