Gifts Novelty And Souvenirs Market Size 2025-2029
The gifts novelty and souvenirs market size is forecast to increase by USD 20.32 billion at a CAGR of 4.6% between 2024 and 2029.
- The market is experiencing significant growth driven by technological advances leading to product innovation and premiumization. With the rise of e-commerce platforms and digital technologies, manufacturers are able to create unique, personalized gift products that cater to the increasing demand for customization and exclusivity. This trend is particularly prominent in the US market, where consumers are willing to pay a premium for gifts that reflect their individuality. However, the market is not without challenges. The availability of alternate products for social expression, such as experiences and digital gifts, is increasing competition and putting pressure on prices. Additionally, changing consumer preferences and trends, such as sustainability and ethical sourcing, are forcing companies to adapt and innovate to remain competitive.
- To capitalize on market opportunities and navigate challenges effectively, companies in the market should focus on offering unique, personalized products that cater to changing consumer preferences and trends, while also ensuring ethical and sustainable sourcing practices. By doing so, they can differentiate themselves from competitors and build long-term customer loyalty.
What will be the Size of the Gifts Novelty And Souvenirs Market during the forecast period?

Request Free Sample
1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market by Geography
- Executive Summary - Chart on Market Segmentation by Product
- Executive Summary - Chart on Market Segmentation by Distribution Channel
- Executive Summary - Chart on Market Segmentation by Price Range
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
- 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- 2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
- 2.3 Factors of disruption
- Overview on factors of disruption
- 2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
- 3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
- 3.2 Market characteristics
- Market characteristics analysis
4 Market Sizing
- 4.1 Market definition
- Offerings of companies included in the market definition
- 4.2 Market segment analysis
- 4.4 Market outlook: Forecast for 2024-2029
- Chart on Global - Market size and forecast 2024-2029 ($ million)
- Data Table on Global - Market size and forecast 2024-2029 ($ million)
- Chart on Global Market: Year-over-year growth 2024-2029 (%)
- Data Table on Global Market: Year-over-year growth 2024-2029 (%)
5 Historic Market Size
- 5.1 Global Gifts Novelty And Souvenirs Market 2019 - 2023
- Historic Market Size - Data Table on Global Gifts Novelty And Souvenirs Market 2019 - 2023 ($ million)
- 5.2 Product segment analysis 2019 - 2023
- Historic Market Size - Product Segment 2019 - 2023 ($ million)
- 5.3 Distribution Channel segment analysis 2019 - 2023
- Historic Market Size - Distribution Channel Segment 2019 - 2023 ($ million)
- 5.4 Price Range segment analysis 2019 - 2023
- Historic Market Size - Price Range Segment 2019 - 2023 ($ million)
- 5.5 Geography segment analysis 2019 - 2023
- Historic Market Size - Geography Segment 2019 - 2023 ($ million)
- 5.6 Country segment analysis 2019 - 2023
- Historic Market Size - Country Segment 2019 - 2023 ($ million)
6 Qualitative Analysis
- 6.1 The AI impact on Global Gifts Novelty and Souvenirs Market
7 Five Forces Analysis
- 7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
- 7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
- 7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
- 7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
- 7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
- 7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
- 7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by Product
- 8.1 Market segments
- Chart on Product - Market share (2024-2029) (%)
- Data Table on Product - Market share (2024-2029) (%)
- 8.2 Comparison by Product
- Chart on Comparison by Product
- Data Table on Comparison by Product
- 8.3 S and N items - Market size and forecast (2024-2029)
- Chart on S and N items - Market size and forecast (2024-2029) ($ million)
- Data Table on S and N items - Market size and forecast (2024-2029) ($ million)
- Chart on S and N items - Year-over-year growth (2024-2029) (%)
- Data Table on S and N items - Year-over-year growth (2024-2029) (%)
- 8.4 Seasonal decorations - Market size and forecast (2024-2029)
- Chart on Seasonal decorations - Market size and forecast (2024-2029) ($ million)
- Data Table on Seasonal decorations - Market size and forecast (2024-2029) ($ million)
- Chart on Seasonal decorations - Year-over-year growth (2024-2029) (%)
- Data Table on Seasonal decorations - Year-over-year growth (2024-2029) (%)
- 8.5 Greeting cards - Market size and forecast (2024-2029)
- Chart on Greeting cards - Market size and forecast (2024-2029) ($ million)
- Data Table on Greeting cards - Market size and forecast (2024-2029) ($ million)
- Chart on Greeting cards - Year-over-year growth (2024-2029) (%)
- Data Table on Greeting cards - Year-over-year growth (2024-2029) (%)
- 8.6 Others - Market size and forecast (2024-2029)
- Chart on Others - Market size and forecast (2024-2029) ($ million)
- Data Table on Others - Market size and forecast (2024-2029) ($ million)
- Chart on Others - Year-over-year growth (2024-2029) (%)
- Data Table on Others - Year-over-year growth (2024-2029) (%)
- 8.7 Market opportunity by Product
- Market opportunity by Product ($ million)
- Data Table on Market opportunity by Product ($ million)
9 Market Segmentation by Distribution Channel
- 9.1 Market segments
- Chart on Distribution Channel - Market share (2024-2029) (%)
- Data Table on Distribution Channel - Market share (2024-2029) (%)
- 9.2 Comparison by Distribution Channel
- Chart on Comparison by Distribution Channel
- Data Table on Comparison by Distribution Channel
- 9.3 Offline - Market size and forecast (2024-2029)
- Chart on Offline - Market size and forecast (2024-2029) ($ million)
- Data Table on Offline - Market size and forecast (2024-2029) ($ million)
- Chart on Offline - Year-over-year growth (2024-2029) (%)
- Data Table on Offline - Year-over-year growth (2024-2029) (%)
- 9.4 Online - Market size and forecast (2024-2029)
- Chart on Online - Market size and forecast (2024-2029) ($ million)
- Data Table on Online - Market size and forecast (2024-2029) ($ million)
- Chart on Online - Year-over-year growth (2024-2029) (%)
- Data Table on Online - Year-over-year growth (2024-2029) (%)
- 9.5 Market opportunity by Distribution Channel
- Market opportunity by Distribution Channel ($ million)
- Data Table on Market opportunity by Distribution Channel ($ million)
10 Market Segmentation by Price Range
- 10.1 Market segments
- Chart on Price Range - Market share (2024-2029) (%)
- Data Table on Price Range - Market share (2024-2029) (%)
- 10.2 Comparison by Price Range
- Chart on Comparison by Price Range
- Data Table on Comparison by Price Range
- 10.3 Low - Market size and forecast (2024-2029)
- Chart on Low - Market size and forecast (2024-2029) ($ million)
- Data Table on Low - Market size and forecast (2024-2029) ($ million)
- Chart on Low - Year-over-year growth (2024-2029) (%)
- Data Table on Low - Year-over-year growth (2024-2029) (%)
- 10.4 Mid - Market size and forecast (2024-2029)
- Chart on Mid - Market size and forecast (2024-2029) ($ million)
- Data Table on Mid - Market size and forecast (2024-2029) ($ million)
- Chart on Mid - Year-over-year growth (2024-2029) (%)
- Data Table on Mid - Year-over-year growth (2024-2029) (%)
- 10.5 High - Market size and forecast (2024-2029)
- Chart on High - Market size and forecast (2024-2029) ($ million)
- Data Table on High - Market size and forecast (2024-2029) ($ million)
- Chart on High - Year-over-year growth (2024-2029) (%)
- Data Table on High - Year-over-year growth (2024-2029) (%)
- 10.6 Market opportunity by Price Range
- Market opportunity by Price Range ($ million)
- Data Table on Market opportunity by Price Range ($ million)
11 Customer Landscape
- 11.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
12 Geographic Landscape
- 12.1 Geographic segmentation
- Chart on Market share by geography 2024-2029 (%)
- Data Table on Market share by geography 2024-2029 (%)
- 12.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
- 12.3 Europe - Market size and forecast 2024-2029
- Chart on Europe - Market size and forecast 2024-2029 ($ million)
- Data Table on Europe - Market size and forecast 2024-2029 ($ million)
- Chart on Europe - Year-over-year growth 2024-2029 (%)
- Data Table on Europe - Year-over-year growth 2024-2029 (%)
- 12.4 North America - Market size and forecast 2024-2029
- Chart on North America - Market size and forecast 2024-2029 ($ million)
- Data Table on North America - Market size and forecast 2024-2029 ($ million)
- Chart on North America - Year-over-year growth 2024-2029 (%)
- Data Table on North America - Year-over-year growth 2024-2029 (%)
- 12.5 APAC - Market size and forecast 2024-2029
- Chart on APAC - Market size and forecast 2024-2029 ($ million)
- Data Table on APAC - Market size and forecast 2024-2029 ($ million)
- Chart on APAC - Year-over-year growth 2024-2029 (%)
- Data Table on APAC - Year-over-year growth 2024-2029 (%)
- 12.6 South America - Market size and forecast 2024-2029
- Chart on South America - Market size and forecast 2024-2029 ($ million)
- Data Table on South America - Market size and forecast 2024-2029 ($ million)
- Chart on South America - Year-over-year growth 2024-2029 (%)
- Data Table on South America - Year-over-year growth 2024-2029 (%)
- 12.7 Middle East and Africa - Market size and forecast 2024-2029
- Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
- Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
- Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- 12.8 US - Market size and forecast 2024-2029
- Chart on US - Market size and forecast 2024-2029 ($ million)
- Data Table on US - Market size and forecast 2024-2029 ($ million)
- Chart on US - Year-over-year growth 2024-2029 (%)
- Data Table on US - Year-over-year growth 2024-2029 (%)
- 12.9 Germany - Market size and forecast 2024-2029
- Chart on Germany - Market size and forecast 2024-2029 ($ million)
- Data Table on Germany - Market size and forecast 2024-2029 ($ million)
- Chart on Germany - Year-over-year growth 2024-2029 (%)
- Data Table on Germany - Year-over-year growth 2024-2029 (%)
- 12.10 China - Market size and forecast 2024-2029
- Chart on China - Market size and forecast 2024-2029 ($ million)
- Data Table on China - Market size and forecast 2024-2029 ($ million)
- Chart on China - Year-over-year growth 2024-2029 (%)
- Data Table on China - Year-over-year growth 2024-2029 (%)
- 12.11 Canada - Market size and forecast 2024-2029
- Chart on Canada - Market size and forecast 2024-2029 ($ million)
- Data Table on Canada - Market size and forecast 2024-2029 ($ million)
- Chart on Canada - Year-over-year growth 2024-2029 (%)
- Data Table on Canada - Year-over-year growth 2024-2029 (%)
- 12.12 UK - Market size and forecast 2024-2029
- Chart on UK - Market size and forecast 2024-2029 ($ million)
- Data Table on UK - Market size and forecast 2024-2029 ($ million)
- Chart on UK - Year-over-year growth 2024-2029 (%)
- Data Table on UK - Year-over-year growth 2024-2029 (%)
- 12.13 France - Market size and forecast 2024-2029
- Chart on France - Market size and forecast 2024-2029 ($ million)
- Data Table on France - Market size and forecast 2024-2029 ($ million)
- Chart on France - Year-over-year growth 2024-2029 (%)
- Data Table on France - Year-over-year growth 2024-2029 (%)
- 12.14 India - Market size and forecast 2024-2029
- Chart on India - Market size and forecast 2024-2029 ($ million)
- Data Table on India - Market size and forecast 2024-2029 ($ million)
- Chart on India - Year-over-year growth 2024-2029 (%)
- Data Table on India - Year-over-year growth 2024-2029 (%)
- 12.15 Italy - Market size and forecast 2024-2029
- Chart on Italy - Market size and forecast 2024-2029 ($ million)
- Data Table on Italy - Market size and forecast 2024-2029 ($ million)
- Chart on Italy - Year-over-year growth 2024-2029 (%)
- Data Table on Italy - Year-over-year growth 2024-2029 (%)
- 12.16 Japan - Market size and forecast 2024-2029
- Chart on Japan - Market size and forecast 2024-2029 ($ million)
- Data Table on Japan - Market size and forecast 2024-2029 ($ million)
- Chart on Japan - Year-over-year growth 2024-2029 (%)
- Data Table on Japan - Year-over-year growth 2024-2029 (%)
- 12.17 Australia - Market size and forecast 2024-2029
- Chart on Australia - Market size and forecast 2024-2029 ($ million)
- Data Table on Australia - Market size and forecast 2024-2029 ($ million)
- Chart on Australia - Year-over-year growth 2024-2029 (%)
- Data Table on Australia - Year-over-year growth 2024-2029 (%)
- 12.18 Market opportunity by geography
- Market opportunity by geography ($ million)
- Data Tables on Market opportunity by geography ($ million)
- 12.19 Brazil - Market size and forecast (2024-2029)
- Chart on Brazil - Market size and forecast (2024-2029) ($ million)
- Data Table on Brazil - Market size and forecast (2024-2029) ($ million)
- Chart on Brazil - Year-over-year growth (2024-2029) (%)
- Data Table on Brazil - Year-over-year growth (2024-2029) (%)
- 12.20 UAE - Market size and forecast (2024-2029)
- Chart on UAE - Market size and forecast (2024-2029) ($ million)
- Data Table on UAE - Market size and forecast (2024-2029) ($ million)
- Chart on UAE - Year-over-year growth (2024-2029) (%)
- Data Table on UAE - Year-over-year growth (2024-2029) (%)
- 12.21 Rest of World - Market size and forecast (2024-2029)
- Chart on Rest of World - Market size and forecast (2024-2029) ($ million)
- Data Table on Rest of World - Market size and forecast (2024-2029) ($ million)
- Chart on Rest of World - Year-over-year growth (2024-2029) (%)
- Data Table on Rest of World - Year-over-year growth (2024-2029) (%)
- 12.22 Rest of World (ROW) - Market size and forecast (2024-2029)
- Chart on Rest of World (ROW) - Market size and forecast (2024-2029) ($ million)
- Data Table on Rest of World (ROW) - Market size and forecast (2024-2029) ($ million)
- Chart on Rest of World (ROW) - Year-over-year growth (2024-2029) (%)
- Data Table on Rest of World (ROW) - Year-over-year growth (2024-2029) (%)
13 Drivers, Challenges, and Opportunity/Restraints
- 13.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
- 13.4 Market opportunities/restraints
14 Competitive Landscape
- 14.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 14.3 Landscape disruption
- Overview on factors of disruption
- 14.4 Industry risks
- Impact of key risks on business
15 Competitive Analysis
- 15.2 Company ranking index
- 15.3 Market positioning of companies
- Matrix on companies position and classification
- 15.4 Alibaba Group Holding Ltd.
- Alibaba Group Holding Ltd. - Overview
- Alibaba Group Holding Ltd. - Business segments
- Alibaba Group Holding Ltd. - Key news
- Alibaba Group Holding Ltd. - Key offerings
- Alibaba Group Holding Ltd. - Segment focus
- SWOT
- 15.5 American Greetings Corp.
- American Greetings Corp. - Overview
- American Greetings Corp. - Product / Service
- American Greetings Corp. - Key offerings
- SWOT
- 15.6 American Stationery Co. Inc.
- American Stationery Co. Inc. - Overview
- American Stationery Co. Inc. - Product / Service
- American Stationery Co. Inc. - Key offerings
- SWOT
- 15.7 Archies Ltd.
- Archies Ltd. - Overview
- Archies Ltd. - Product / Service
- Archies Ltd. - Key offerings
- SWOT
- 15.8 Card Factory Plc
- Card Factory Plc - Overview
- Card Factory Plc - Business segments
- Card Factory Plc - Key offerings
- Card Factory Plc - Segment focus
- SWOT
- 15.9 Cimpress Plc
- Cimpress Plc - Overview
- Cimpress Plc - Business segments
- Cimpress Plc - Key offerings
- Cimpress Plc - Segment focus
- SWOT
- 15.10 Consortium Gifts Pvt. Ltd.
- Consortium Gifts Pvt. Ltd. - Overview
- Consortium Gifts Pvt. Ltd. - Product / Service
- Consortium Gifts Pvt. Ltd. - Key offerings
- SWOT
- 15.11 Enesco LLC
- Enesco LLC - Overview
- Enesco LLC - Product / Service
- Enesco LLC - Key offerings
- SWOT
- 15.12 Ferns N Petals Pvt. Ltd.
- Ferns N Petals Pvt. Ltd. - Overview
- Ferns N Petals Pvt. Ltd. - Product / Service
- Ferns N Petals Pvt. Ltd. - Key offerings
- SWOT
- 15.13 funkypigeon.com Ltd.
- funkypigeon.com Ltd. - Overview
- funkypigeon.com Ltd. - Product / Service
- funkypigeon.com Ltd. - Key offerings
- SWOT
- 15.14 Hallmark Card Inc.
- Hallmark Card Inc. - Overview
- Hallmark Card Inc. - Product / Service
- Hallmark Card Inc. - Key offerings
- SWOT
- 15.15 Memorable Gifts
- Memorable Gifts - Overview
- Memorable Gifts - Product / Service
- Memorable Gifts - Key offerings
- SWOT
- 15.16 PersonalizationMall.com LLC
- PersonalizationMall.com LLC - Overview
- PersonalizationMall.com LLC - Product / Service
- PersonalizationMall.com LLC - Key offerings
- SWOT
- 15.17 Redbubble Ltd.
- Redbubble Ltd. - Overview
- Redbubble Ltd. - Product / Service
- Redbubble Ltd. - Key offerings
- SWOT
- 15.18 Scotts Highland Services Ltd.
- Scotts Highland Services Ltd. - Overview
- Scotts Highland Services Ltd. - Product / Service
- Scotts Highland Services Ltd. - Key offerings
- SWOT
16 Appendix
- 16.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 16.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 16.4 Research methodology
- 16.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 16.9 360 degree market analysis
- 360 degree market analysis
- 16.10 List of abbreviations
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases

DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts

REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape