Gifts Novelty and Souvenirs Market by Product, Distribution Channel, and Geography - Forecast and Analysis 2021-2025

  • Published: Apr 2021
  • Pages: 120
  • SKU: IRTNTR70510
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The gifts novelty and souvenirs market share is expected to increase by USD 11.88 billion from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 3%.

This gifts novelty and souvenirs market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers market segmentation by product (souvenirs and novelty items, seasonal decorations, greeting cards, and other gift items), distribution channel (offline and online), and geography (Europe, North America, APAC, South America, and MEA). The gifts novelty and souvenirs market report also offers information on several market vendors, including American Greetings Corp., Archies Ltd., Card Factory Plc, funkypigeon.com Ltd., Hallmark Licensing LLC, PersonalizationMall.com LLC, Redbubble Ltd., Scotts Highland Services Ltd., Spencer Gifts LLC, and The Walt Disney Co. among others.

What will the Gifts Novelty and Souvenirs Market Size be During the Forecast Period?

Download the Free Report Sample to Unlock the Gifts Novelty and Souvenirs Market Size for the Forecast Period and Other Important Statistics

 

Gifts Novelty and Souvenirs Market: Key Drivers, Trends, and Challenges

The growing culture of gifting is notably driving the gifts novelty and souvenirs market growth, although factors such as the availability of alternate products for social expression may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the gifts novelty and souvenirs industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Gifts Novelty and Souvenirs Market Key Driver

Technological advances that lead to product innovation and premiumization is one of the major factors driving gifts novelty and souvenirs market growth. Consumers are increasingly looking for modern products that will suit the interior of the houses. This is encouraging vendors to invest in R&D and introduce advanced products to sustain themselves in the market. The demand and preference for innovative products such as digital and illuminated photo frames as gifts and showpieces are increasing among customers, who are gradually increasing their spending on gifts, novelty, and souvenirs. This has propelled the demand for premium gift items driving the market growth. With technological advancements leading to product innovation and premiumization, the sales of gifts and souvenirs will increase, driving gifts novelty and souvenirs market growth.

Gifts Novelty and Souvenirs Market Key Trend

The increased demand for personalized gift products is another major factor supporting the gifts novelty and souvenirs market share growth. Personalization of gifts is a major trend, which enhances sales and fuels the growth of the market. It also helps small gift and souvenir retailers develop long-term relationships with customers and encourage repeat business for the companies. Personalized gifts are also popular for occasions such as retirement, promotion, birthdays, New Year, and Women’s Day. To address this growing demand for personalized gifts, vendors are introducing gift personalization services. Personalized gifts account for a major portion of the revenue generated from Getting Personal’s websites. This growing trend and demand for personalized gifts are expected to fuel the market during the forecast period

Gifts Novelty and Souvenirs Market Key Challenge

The availability of alternate products for social expression will be a major challenge for the gifts novelty and souvenirs market. The social expression products market faces intense competition from the evolving trend of alternate social expression products and services, such as electronic devices and online platforms for communication. Vendors compete with the companies that offer products and services through these modes and channels. Increased alternate product offerings and high adoption of digital platforms pose a huge challenge for the market.

Parent Market Analysis

Technavio categorizes the global gifts novelty and souvenirs market as a part of the global personal products market within the global household and personal products market. The parent global personal products market covers products and companies engaged in research and development (R&D) and production of personal and beauty care products, including cosmetics and perfumes. The scope of the global personal products market also includes personalized gifts, sleep masks, sex toys, hair wigs and extensions, and polarized sunglasses markets. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the market in focus during the forecast period.

This gifts novelty and souvenirs market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Who are the Major Gifts Novelty and Souvenirs Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

  • American Greetings Corp.
  • Archies Ltd.
  • Card Factory Plc
  • funkypigeon.com Ltd.
  • Hallmark Licensing LLC
  • PersonalizationMall.com LLC
  • Redbubble Ltd.
  • Scotts Highland Services Ltd.
  • Spencer Gifts LLC
  • The Walt Disney Co.

 

This statistical study of the gifts novelty and souvenirs market encompasses successful business strategies deployed by the key vendors. The gifts novelty and souvenirs market is fragmented and the vendors are deploying growth strategies such as building brand and brand equity to compete in the market.

Product Insights and News

  • American Greetings Corp. – In March 2021, American Greetings, in partnership with Actress Marlee Matlin, launched Innovative Sign Language Digital Greeting.
  • Redbubble Ltd. - In March 2021, Redbubble was included in the ASX300 INDEX.
  • The Walt Disney Co.- In March 2021, the company received 17 NAACP Image Awards, which were announced during a special live broadcast of the 52nd NAACP Image Awards hosted by Anthony Anderson.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The gifts novelty and souvenirs market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies. 

Gifts Novelty and Souvenirs Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the gifts novelty and souvenirs market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chains is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The value chain of personal products includes the following core components:

  • Inputs
  • Inbound logistics
  • Operations
  • Outbound logistics
  • Marketing and sales
  • Support activities
  • Innovations

The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.

Which are the Key Regions for Gifts Novelty and Souvenirs Market?

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35% of the market’s growth will originate from Europe during the forecast period. France, Germany, and UK are the key markets for gifts novelty and souvenirs in Europe. Market growth in this region will be faster than the growth of the market in South America.

The early penetration of the e-commerce market will facilitate the gifts novelty and souvenirs market growth in Europe over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

In European countries such as Italy, sectors dealing with non-essential goods were unauthorized to reopen their production facilities following the outbreak of COVID-19. Thus, the personal product sector, including gifts, novelty items, and souvenirs, witnessed a decline in terms of the number of orders and turnover in 2020. The gifts novelty and souvenirs market report has further insights to estimate the COVID recovery rate in all the regions. 

What are the Revenue-generating Product Segments in the Gifts Novelty and Souvenirs Market?

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The gifts novelty and souvenirs market share growth by the souvenirs and novelty items segment will be significant during the forecast period. The demand for souvenirs and novelty items is growing along with evolving consumer buying pattern that includes occasion and theme-specific product purchases. The evolving customer purchase pattern has propelled vendors to introduce occasion and theme-based products.

This report provides an accurate prediction of the contribution of all the segments to the growth of the gifts novelty and souvenirs market size and actionable market insights on post COVID-19 impact on each segment.

 

Gifts Novelty and Souvenirs Market Scope

Report Coverage

Details

Page number

120

Base year

2020

Forecast period

2021-2025

Growth momentum & CAGR

Accelerate at a CAGR of 3%

Market growth 2021-2025

$ 11.88 billion

Market structure

Fragmented

YoY growth (%)

3.00

Regional analysis

Europe, North America, APAC, South America, and MEA

Performing market contribution

Europe at 35%

Key consumer countries

US, China, France, Germany, and UK

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Companies profiled

American Greetings Corp., American Stationery Co. Inc., Archies Ltd., Card Factory Plc, Cimpress Plc, funkypigeon.com Ltd., Hallmark Licensing LLC, Memorable Gifts, PersonalizationMall.com LLC, Redbubble Ltd., Scotts Highland Services Ltd., Shutterfly Inc., Signature Gifts Inc., Sixty Stores Ltd., Spencer Gifts LLC, The Walt Disney Co., Things Remembered Inc., Zazzle Inc.

Market Dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

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What are the Key Data Covered in this Gifts Novelty and Souvenirs Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive gifts novelty and souvenirs market growth during the next five years
  • Precise estimation of the gifts novelty and souvenirs market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the gifts novelty and souvenirs industry across Europe, North America, APAC, South America, and MEA
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of gifts novelty and souvenirs market vendors

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1. Executive Summary                           

2. Market Landscape                             

                2.1 Market ecosystem             

                                2.1.1      Parent market

                                Exhibit 01:  Parent market

                                Exhibit 02:  Market Characteristics

                2.2 Value chain analysis           

                                Exhibit 03:  Value chain analysis: personal products

                                2.2.1 Inputs 

                                2.2.2    Inbound logistics

                                2.2.3    Operations

                                2.2.4    Outbound logistics

                                2.2.5    Marketing and sales

                                2.2.6      Support activities

                                2.2.7      Innovation

3. Market Sizing                       

                3.1 Market definition

                                Exhibit 04:  Offerings of vendors included in the market definition

                3.2 Market segment analysis 

                                Exhibit 05:  Market segments

                3.3 Market size 2020 

                3.4 Market outlook: Forecast for 2020 - 2025 

                                Exhibit 06:  Global - Market size and forecast 2020 - 2025 ($ billion)

                                Exhibit 07:  Global market: Year-over-year growth 2020 - 2025 (%)

4. Five Forces Analysis                          

                4.1 Five Forces Summary        

                                Exhibit 08: Five forces analysis 2020 & 2025

                4.2 Bargaining power of buyers           

                                Exhibit 09:  Bargaining power of buyers

                4.3 Bargaining power of suppliers       

                                Exhibit 10:  Bargaining power of suppliers

                4.4 Threat of new entrants    

                                Exhibit 11:  Threat of new entrants

                4.5 Threat of substitutes         

                                Exhibit 12:  Threat of substitutes

                4.6 Threat of rivalry   

                                Exhibit 13:  Threat of rivalry

                4.7 Market condition

                                Exhibit 14: Market condition - Five forces 2020

5. Market Segmentation by Product               

                5.1    Market segments            

                                Exhibit 15:  Product - Market share 2020-2025 (%)

                5.2    Comparison by Product 

                                Exhibit 16:  Comparison by Product

                5.3    Souvenirs and novelty items - Market size and forecast 2020-2025             

Exhibit 17:  Souvenirs and novelty items - Market size and forecast 2020-2025 ($ billion)

                                Exhibit 18:  Souvenirs and novelty items - Year-over-year growth 2020-2025 (%)

                5.4    Seasonal decorations - Market size and forecast 2020-2025           

                                Exhibit 19:  Seasonal decorations - Market size and forecast 2020-2025 ($ billion)

                                Exhibit 20:  Seasonal decorations - Year-over-year growth 2020-2025 (%)

                5.5    Greeting cards - Market size and forecast 2020-2025        

                                Exhibit 21:  Greeting cards - Market size and forecast 2020-2025 ($ billion)

                                Exhibit 22:  Greeting cards - Year-over-year growth 2020-2025 (%)

                5.6    Other gift items - Market size and forecast 2020-2025      

                                Exhibit 23:  Other gift items - Market size and forecast 2020-2025 ($ billion)

                                Exhibit 24:  Other gift items - Year-over-year growth 2020-2025 (%)

                5.7       Market opportunity by Product              

                                Exhibit 25:   Market opportunity by Product

6. Market Segmentation by Distribution channel                     

                6.1    Market segments            

                                Exhibit 26:  Distribution channel - Market share 2020-2025 (%)

                6.2      Comparison by Distribution channel      

                                Exhibit 27:  Comparison by Distribution channel

                6.3    Offline - Market size and forecast 2020-2025        

                                Exhibit 28:  Offline - Market size and forecast 2020-2025 ($ billion)

                                Exhibit 29:  Offline - Year-over-year growth 2020-2025 (%)

                6.4    Online - Market size and forecast 2020-2025        

                                Exhibit 30:  Online - Market size and forecast 2020-2025 ($ billion)

                                Exhibit 31:  Online - Year-over-year growth 2020-2025 (%)

                6.5       Market opportunity by Distribution channel     

                                Exhibit 32:   Market opportunity by Distribution channel

7. Customer landscape                         

                                Exhibit 33:  Customer landscape

8. Geographic Landscape                     

                8.1    Geographic segmentation           

                                Exhibit 34:  Market share by geography 2020-2025 (%)

                8.2    Geographic comparison

                                Exhibit 35:  Geographic comparison

                8.4    Europe - Market size and forecast 2020-2025       

                                Exhibit 36:  Europe - Market size and forecast 2020-2025 ($ billion)

                                Exhibit 37:  Europe - Year-over-year growth 2020-2025 (%)

                8.3    North America - Market size and forecast 2020-2025        

                                Exhibit 38:  North America - Market size and forecast 2020-2025 ($ billion)

                                Exhibit 39:  North America - Year-over-year growth 2020-2025 (%)

                8.5    APAC - Market size and forecast 2020-2025           

                                Exhibit 40:  APAC - Market size and forecast 2020-2025 ($ billion)

                                Exhibit 41:  APAC - Year-over-year growth 2020-2025 (%)

                8.6    South America - Market size and forecast 2020-2025        

                                Exhibit 42:  South America - Market size and forecast 2020-2025 ($ billion)

                                Exhibit 43:  South America - Year-over-year growth 2020-2025 (%)

                8.7      MEA - Market size and forecast 2020-2025          

                                Exhibit 44:  MEA - Market size and forecast 2020-2025 ($ billion)

                                Exhibit 45:  MEA - Year-over-year growth 2020-2025 (%)

                8.8          Key leading countries              

                                Exhibit 46:  Key leading countries

                8.9      Market opportunity by geography         

                                Exhibit 47:  Market opportunity by geography ($ billion)

9. Drivers, Challenges, and Trends                   

                9.1    Market drivers  

                                9.1.1    Technological advances leading to product innovation and premiumization

                                9.1.2    Growing culture of gifting

                                9.1.3    Increase in inbound international tourism propelling the sales of gift items

                9.2  Market challenges             

                                9.2.1    Availability of alternate products for social expression

                                9.2.2    Seasonal nature of business

                                9.2.3    Highly complex inventory, supply chain, and merchandising management

                                Exhibit 48:  Impact of drivers and challenges

                9.3    Market trends  

                                9.3.1    Increased demand for personalized gift products

                                9.3.2    Growing demand for non-seasonal gifts

                                9.3.3    Increased offering of specialized merchandise

10. Vendor Landscape                          

                10.1      Overview       

                                Exhibit 49:  Vendor landscape

                10.3      Landscape disruption

                                Exhibit 50:  Landscape disruption

                                Exhibit 51:  Industry risks

11. Vendor Analysis                              

                11.1      Vendors covered        

                                Exhibit 52:  Vendors covered

                11.2      Market positioning of vendors              

                                Exhibit 53:  Market positioning of vendors

                11.3      American Greetings Corp.       

                                Overview

                                Product and service

                                Key news

                                Key offerings

                11.4    Archies Ltd.      

                                Overview

                                Product and service

                                Key offerings

                11.5    Card Factory Plc             

                                Overview

                                Business segments

                                Key offerings

                                Segment focus

                11.6    funkypigeon.com Ltd. 

                                Overview

                                Product and service

                                Key offerings

                11.7    Hallmark Licensing LLC

                                Overview

                                Product and service

                                Key offerings

                11.8    PersonalizationMall.com LLC    

                                Overview

                                Product and service

                                Key offerings

                11.9    Redbubble Ltd.              

                                Overview

                                Product and service

                                Key news

                                Key offerings

                11.10    Scotts Highland Services Ltd. 

                                Overview

                                Product and service

                                Key offerings

                11.11    Spencer Gifts LLC        

                                Overview

                                Product and service

                                Key offerings

                11.12    The Walt Disney Co.  

                                Overview

                                Business segments

                                Key News

                                Key offerings

                                Segment focus

12. Appendix                            

                12.1 Scope of the report         

                                12.1.1 Market Definition

                                12.1.2 ​​​​Objectives

                                12.1.3 ​​​​Notes and caveats

                12.2 Currency conversion rates for US$            

                                Exhibit 89: ​Currency conversion rates for US$​

                12.3 Research Methodology 

                                Exhibit 90: ​Research Methodology

                                Exhibit 91: ​​Validation techniques employed for market sizing​

                                Exhibit 92: ​​Information sources

                12.4 List of abbreviations        

                                Exhibit 93: List of abbreviations

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

TechnavioINFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases
Technavio

TechnavioDATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts
Technavio

TechnavioREPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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The gifts novelty and souvenirs market growth will increase by $11.88 billion during 2020-2025.
The gifts novelty and souvenirs market is expected to grow at a CAGR of 3.20% during 2020-2025.
Technavio has segmented the gifts novelty and souvenirs market by product (Souvenirs and novelty items, Seasonal decorations, Greeting cards, and Other gift items) ,distribution channel (Offline and Online) , and geographic (Europe, North America, APAC, South America, and MEA).
American Greetings Corp., Archies Ltd., Card Factory Plc, funkypigeon.com Ltd., Hallmark Licensing LLC, PersonalizationMall.com LLC, Redbubble Ltd., Scotts Highland Services Ltd., Spencer Gifts LLC, The Walt Disney Co. are a few of the key vendors in the gifts novelty and souvenirs market.
Europe will register the highest growth rate of 34.60% among the other regions. Therefore, the gifts novelty and souvenirs market in Europe is expected to garner significant business opportunities for the vendors during the forecast period.
The key factors driving the gifts novelty and souvenirs market growth are:
  • Technological advances leading to product innovation and premiumization
The gifts novelty and souvenirs market vendors should focus on grabbing business opportunities from the souvenirs and novelty items segment as it accounted for the largest market share in the base year.
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