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The electric lawn mower market size is estimated to grow at a CAGR of 8.48% between 2022 and 2027. The size of the market is forecast to increase by USD 2,609.23 million. The growth of the market depends on several factors, including the increasing number of product launches, the presence of government initiatives that promote gardening, and the increasing number of gardening and landscaping activities.
The electric lawn mower market report extensively covers market segmentation by end-user (commercial and residential), type (cordless electric lawn mower and corded electric lawn mower), and geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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The presence of government initiatives that promote gardening is notably driving the market growth, although factors such as the rising preference for pre-used and rented electric lawn mowers may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The presence of government initiatives that promote gardening is the key factor driving the growth of the global electric lawn mower market. Gardening provides people with fresh, high-quality produce. That is why many normal people and government agencies have also introduced gardening activities. For example, in September 2022, the United States Department of Agriculture (USDA) announced the expansion of its People Garden Initiative to include statewide gardens.
Moreover, community gardens are accepted for school gardens, community gardens, urban farms, and rural, suburban, and urban small farm projects if they are registered on the USDA website and meet the criteria. Therefore, the presence of government initiatives will increase the sales of electric lawn mowers, which, in turn, will drive the growth of the global electric lawn mower market during the forecast period.
Automation in lawn care is the primary trend in the global electric lawn mower market growth. Autonomous electric mowers offer advanced maneuverability and control options via a smartphone application. Equipped with safety functions such as auto start and auto end. For example, Robert Bosch GmbH offers the Indego S+ robotic mower with a Logicut navigation system and covers up to 400 square meters of lawn area. Robotic electric mowers help end-users minimize manual intervention when gardening.
Additionally, the robotic lawnmower has a remote object detection feature that can detect nearby objects. When the battery gets low, the product will go back to the charger and you can continue mowing when there is enough charge. Lawn care automation, therefore, creates an opportunity for vendors to offer advanced electric mowers with increased speed and efficiency, helping to meet the growing demand for these products during the forecast period. This will drive the growth of the market to watch over the forecast period.
Rising preference for pre-used and rented electric lawn mowers is a major challenge to the growth of the market. Nowadays, many end-users prefer to buy low-priced electric mowers, and they also prefer to buy used models of electric mowers that are less expensive than new ones. We receive information about the availability of such models through media advertising. Workshops are also available. Therefore, increasing preference for used models of electric lawn mowers will have a negative impact on sales of newer equipment, which will adversely affect the growth potential of the market during the forecast period.
In addition, end users can also rent electric lawn mowers. End users save service and maintenance costs by using rental gardens and lawn tools. It also doesn't cost you to buy an electric lawnmower. The cost-saving benefits offered by rental equipment may encourage end-users to take advantage of such services, which will negatively impact new sales of electric lawn mowers in the market during the forecast period.
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Electric Lawn Mower Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
AriensCo: The company offers electric lawnmowers such as RME 235, RME 339, and RME 339 C. Also, under this segment, the company manufactures outdoor power equipment such as snow removal, mowing, grounds maintenance, and chore equipment.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market share growth by the commercial segment will be significant during the forecast period. In this segment, the end-users are required high-performance models of electric mowers. They prefer power tools over hand tools to cover a wider area. This has increased the demand for electric mowers in the commercial sector to ensure working comfort. Such factors will increase the market growth during the forecast period.
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The commercial segment was valued at USD 2,576.45 million in 2017 and continue to grow by 2021. Commercial end-users of electric mowers include public parks, amusement parks, technology parks, golf courses, government buildings, playgrounds, government buildings, gardens, and lawn care service companies. Gardens and lawns in commercial spaces tend to be larger than private gardens and lawns. In addition, new product launches are imminent in the commercial end-user segment of the global electric lawnmower market. For instance, In October 2022, AriensCo exhibited electric zero-turns alongside AS-Motor electric lawn mowers. Therefore, the launch of products with patented features will increase the sales of such models and drive the growth of the market during the forecast period.
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North America is estimated to contribute 36% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The demand for electric lawn mowers in North America is also increasing due to the rapidly increasing number of residential and commercial construction activities. Commercial construction activities include the construction of public spaces such as office spaces, shopping malls, hotels and resorts, parks, and gardens. Residential construction includes the construction of single-family homes, unions, and high-rise residential units. These units consist of gardens, courtyards, or lawns depending on the size of the house, and therefore require garden improvement tools for their maintenance. Therefore, growth in the residential construction sector, particularly in single-family homes in North America, will drive the demand for electric lawn mowers in the region during the forecast period.
In 2020, the electric lawn mower market in North America witnessed certain challenges owing to the COVID-19 pandemic. However, the lifting of lockdown norms in the first half of 2021 due to the initiation of large-scale vaccination drives led to the resumption of recreational activities in North America. Public gardens and golf courses also reopened, which led to an increase in the demand for electric lawn mowers in 2021. Such factors are expected to boost the growth of the regional market during the forecast period.
The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Technavio categorizes the global electric lawn mower market as a part of the global household products market. The global household products market covers non-durable household products, including detergents, soaps, diapers, and other tissue and household paper products. Our research report has extensively covered external factors influencing the parent market growth during the forecast period.
Electric Lawn Mower Market Scope |
|
Report Coverage |
Details |
Page number |
169 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 8.48% |
Market growth 2023-2027 |
USD 2,609.23 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
8.0 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 36% |
Key countries |
US, China, Germany, France, and UK |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
AriensCo, Briggs and Stratton LLC, D and D Motor Systems Inc., Deere and Co., EGO, Emak Spa, Generac Holdings Inc., Greenworks Tools, Honda Motor Co. Ltd., Husqvarna AB, Robert Bosch GmbH, Sharpex Engineering Works, Snow Joe LLC, Stanley Black and Decker Inc., STIGA Spa, The Great States Corp., Techtronic Industries Co. Ltd., Unison Engg. Industries, ANDREAS STIHL AG and Co. KG, and The Toro Co. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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