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Technavio's market study identifies the rising online purchase of medicines to be one of the primary growth factors for the anti-counterfeit packaging market in pharmaceutical industry. With the increasing popularity of online shopping, customers are highly preferring the online purchase of medicines. It has been observed that most of the customers received fake or poor-quality medicines. Additionally, online websites also sell medicines without any valid prescription. This induced the need for several initiatives to protect consumers from unauthorized online drug sellers and to provide access to legitimate online pharmacies. According to our market research analysts, the market for anti-counterfeit packaging solutions in the pharmaceutical industry will grow steadily at a CAGR of more than 21% by 2021.
Several pharmaceutical packaging companies are focusing on collaborating with several associations and are launching initiatives for the safe use of drugs. For instance, Pfizer launched anti-counterfeit measure that contained a unique verification code, Patient Authentication for Safety through SMS (PASS) in Malaysia. Additionally, several pharmaceutical companies have also developed their own network to deal with issues related to counterfeiting that is monitored by a global anti-product crime unit.
The anti-counterfeit packaging market in the pharmaceutical industry is highly competitive and the vendors are adopting high-investment strategies to innovate and expand their product portfolio by launching innovative anti-counterfeit solutions. Anti-counterfeit packaging vendors are increasingly focusing on collaborating with the pharmaceutical vendors to expand their operations and geographical presence.
The leading vendors in the market are -
The other prominent vendors in the market are Aesica, Applied DNA Sciences, ATL (Ad Tape & Label), Atlantic Zeiser, Authentix, and Essentra.
The covert technologies used in protective packaging provides invisible features that can only be detected using a laboratory equipment. The use of technologies such as radio-frequency identification (RFID), ultraviolet printing (UV) printing, and security tear tape, provides anti-tamper protection to the drugs.
OTC drugs are non-prescription drugs that can be bought by customers without a valid prescription by the doctor. The growing OTC drugs market is increasingly influencing the demand for secure packaging. The Centre for Drug Evaluation and Research (CDER) assesses OTC drugs through a separate non-prescription drugs office in the pharmaceutical industry.
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Anti-counterfeit packaging is a very sensitive issue in the pharmaceutical industry. Duplicate and tampered drugs can impact the health of end consumers and can have a lethal effect. The upcoming report on the global anti-counterfeit packaging market in the pharmaceutical industry is an integral part of transportation and logistics industry. Technavio also offers a wide collection of research reports by collecting data and insights from vendors, manufacturers, pharmaceutical companies, and end users, and provides an accurate forecast for the markets in the packaging sector.
By following a deep analysis of business intelligence factors such as technology, pricing, packaging, competition, and features, research analysts at Technavio produce report containing complete competitive landscape of the finished vehicle logistics market. Qualitative research tools such as vendor analysis, key drivers, trends and challenges analysis, and focus groups are used to accurately forecast the growth of the market, which will help the client in devising effective business decisions. The report also covers some of the vendors competing in this market, including players like Avery Dennison Corporation, CCL Industries, 3M, and DuPont.
The upcoming report on the global anti-counterfeit packaging market in the pharmaceutical industry also collects data and insights pertaining to various geographic regions like the Americas, APAC, and EEMA to give a segregated view into markets their characteristics, buyer behavior, and business buying pattern. With the advent of standards regarding trackability, pharmaceutical industries have started demanding for high-quality anti-counterfeit packaging solutions. Obligations to comply with this factor would drive innovations in the field of packaging for the pharma industry.
The upcoming report for global anti-counterfeit packaging market in the pharmaceutical industry also analyzes the market's growth potential by considering multiple variables such as demand-supply fluctuations, current market size, key growth drivers, emerging trends, as well as challenges faced by the industry. Technavio also covers the growth of related sectors within the transportation and logistics industry such as logistics and warehouse and storage.
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Research Methodology
PART 04: Introduction
PART 05: Market landscape
PART 06: Market segmentation by types of technology
PART 07: Market segmentation by types of drug
PART 08: Geographical segmentation
PART 09: Decision framework
PART 10: Drivers and challenges
PART 11: Market trends
PART 12: Vendor landscape
PART 13: Appendix
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