Enjoy complimentary customisation on priority with our Enterprise License!
Technavio's market study identifies the increasing adoption of the mobile AR platform as one of the primary growth factors for the augmented reality for advertising market. The adoption of augmented reality (AR) and the use of mobile devices, enhances the advertising experience for consumers. AR advertising offers the delicate aspects of touch, movement, sound, and sight in mobile ads. Vendors are increasingly focusing on integrating advanced technologies and are targeting the growing awareness of AR to advertise their products using the mobile AR platform. Our market research analysts estimate that this market will grow steadily at a CAGR of around 31% by 2021.
The increase in mobile AR advertising will be one of the key trends that will gain traction in the augmented reality for advertising market during the next few years. Smartphone manufacturers such as Apple and Samsung, are already focusing on integrating their hardware and software to create major AR mobile platforms and support AR display advertisements. Mobile device manufacturers are increasingly integrating AR solutions into mobile devices to enhance the user experience. The increased popularity and penetration of the AR technology in smartphones and tablets will subsequently influence the growth of AR advertising market.
The augmented reality for advertising market is highly competitive due to the presence of several international, regional, and domestic players offering a wide portfolio of AR products and solutions. According to the augmented reality for advertising market outlook, AR advertising companies are focusing extensively on R&D and product innovation to cater to the changing demands of the customers. To increase their geographical presence, vendors in the augmented reality advertising market are increasingly engaging in M&A activities.
The leading vendors in the market are
The other prominent vendors in the market are BBDO, Google, Leo Burnett, McCANN, Metaio, NGRAIN, PTC, Total Immersion, and Zappar.
The organized retail segment and the retailers are increasingly implementing AR advertising tools to interact and connect with the consumers. AR helps retailers in improving the conversion rates, enhancing brand recognition, and optimizing the warehouse space. Brands and retailers are increasingly using AR technology to transform shopping experiences. This will contribute to the growth of the augmented reality advertising market in this segment.
Based on the augmented reality (AR) for Ad market growth statistics, agency stakeholders will account for the maximum market shares in 2021 since the growing popularity of AR is influencing a large number of agencies to employ AR to attract customers. In addition to creating ads that are integrated with AR technology for their clients, agencies also undertake various promotions, marketing activities, and branding strategies and sales for their clients.
Technavio also offers customization on reports based on specific client requirement.
This new report on the global augmented reality for advertising market is an essential part of the media and entertainment portfolio under the fast-growing subdivision like publishing and advertising. This report aims at assessing the major trends and market drivers that induce the growth of the publishing and advertising industry.
The market research experts at Technavio considers the market forecast, market size, and growing demand for various publishing and advertising products and services and offers an all-inclusive picture of the global augmented reality for advertising market for the estimated period of 2017-2021. Additionally, our research practices help clients develop active growth strategies and keep pace with the frequently changing market landscape.
This upcoming market research report on the global augmented reality for advertising market also covers vendors like Blippar, NGRAIN, Catchoom, Aurasma (a HP company), and Augmented Pixels. Additionally, to offer clients the scope to identify probable market opportunities and expand in niche markets, this report on the global augmented reality for advertising market also covers geographies like the Americas, APAC, and EMEA.
The upcoming industry research report for global augmented reality for advertising market also categorizes the key drivers, major trends, as well as the constraints that the publishing and advertising currently experiences. It also presents insights into the rapidly changing competitive scenario to give clients a realistic picture of the forthcoming events within the media and entertainment industry. Technavio also provides exclusive market assessments into the sectors such as consumer electronics and internet and e-commerce.
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Research Methodology
PART 04: Introduction
PART 05: Market landscape
PART 06: Market landscape
PART 07: Market segmentation by industry
PART 08: Market segmentation by stakeholders
PART 09: Geographical segmentation
PART 10: Key leading countries
PART 11: Decision framework
PART 12: Drivers and challenges
PART 13: Market trends
PART 14: Vendor landscape
PART 15: Appendix
Get lifetime access to our
Technavio Insights
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.