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The automotive crash test dummies market size is forecast to increase by USD 17.9 million, at a CAGR of 3.04% between 2023 and 2028. The accelerated growth of the market is due to various factors, including the increasing need for crash and safety testing, increasing demand for region-specific crash tests due to varying safety standards and the introduction of new crash test standards to minimize pedestrian injuries.
The market analysis and report include a comprehensive outlook on the market offering forecasts for the industry segmented by Product which includes male dummy, female dummy and child dummy. Additionally, it categorizes Application into passenger vehicle and commercial vehicle, and covers Region, including North America, APAC, Europe, Middle East and Africa, and South America. The report provides market size, historical data spanning from 2018 to 2022, and future projections, all presented in terms of value in USD million for each of the mentioned segments.
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Our researchers analyzed the data with 2023 as the base year, along with the key drivers, market trends and analysis, and challenges. A holistic market growth analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The increasing need for crash and safety testing is notably driving the market growth. The number of new car launches has been increasing, and the need for safety in those vehicles is also increasing. The development cost of a new car is high, and a larger portion of this cost is involved in crash and safety testing. Though the designs are made after multiple simulations, crash testing remains crucial. Each testing group has different goals. Governments and OEMs intend to test the safety standards, while others, such as insurance companies, need to reconstruct real-life accidents. On the other hand, carmakers need safety standards during product development to engineer safety systems and increase their sales volume. Crash testing plays an important role during new product development, which drives the market.
In addition, airbags and seatbelts are adopted in almost 90% of passenger cars. Crash testing is continuously advancing and responding to automotive buying trends. With the increase in demand for SUVs, automakers are focusing on minimizing the possibility of rollover and increasing the strength of the roof in the case of a rollover. Therefore, the demand for new crash test dummies is expected to increase, hence driving the growth of the market during the forecast period.
Moving dummies for pedestrian protection systems is an emerging trend shaping the market growth. The rating for any vehicle is given after safety testing by institutions in a testing facility. The increasing need for safety has led to frequent changes in safety standards. It has been observed that pedestrians account for more than 20% of road traffic deaths, which has been increasing in many countries such as the US. Therefore, pedestrian protection was included in the safety rating by the Euro NCAP and the NHTSA in 2016, which require crash testing to be performed with pedestrian dummies. Initially, pedestrian dummies were made to stand in a fixed position, and the impact data was collected.
However, to get more accurate data, the pedestrian dummy should be moving. Apart from getting impact data, new technological inclusions such as automatic emergency braking (AEB) systems could be tested only by using moving objects. Therefore, pedestrian crash dummies are being designed in such a way that they can be moved by a conveyor for safety testing. The increasing need for pedestrian protection systems (PPS) has led to the trend of making moving crash test dummies, which is expected to fuel the growth of the market during the forecast period.
The lack of international harmonization and consistency in crash tests is a significant challenge hindering market growth. The varied safety legislation and standards in many countries and regions make it difficult to achieve global harmonization and uniformity in crash test dummy requirements. There may be differences in testing procedures and specifications depending on the jurisdiction's regulations for crash tests and dummy specs. Manufacturers of crash test dummies face challenges since they must meet these various market demands while maintaining adherence to some rules.
For instance, crash test dummies made for the European market must adhere to Euro NCAP requirements, while those made for the US market must follow NHTSA guidelines. As manufacturers work to modify their products to fit the various criteria of various locations, this intricacy raises costs and logistical difficulties for them. Hence, a lack of international harmonization and consistency in the crash test is expected to hamper the growth of the market during the forecast period.
The market research and growth report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and forecasting strategies.
Global Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
4a technology GmbH - The company offers automotive crash test dummies such as 4activeSB and 4activePS for active vehicle safety, to reduce road fatalities and ensure safety and compliance with the highest international standards.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The male dummy segment is estimated to witness significant growth during the forecast period. The concept of automotive crash testing was adopted from military vehicle or aircraft crash testing. Therefore, most existing crash test dummies are physically fit male crash test dummies. However, the increasing average weight of a male across the world has compelled automotive collision test dummy manufacturers such as Humanetics to design and develop different types of male dummies that vary in body structure.
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The male dummy segment was the largest and was valued at USD 76.98 million in 2018. Additionally, male crash test dummies are used for all types of crash tests, such as frontal impact tests, side-impact tests, rear-impact tests, rollover tests, and pedestrian impact tests. Each dummy can be used for multiple crash tests. As male crash dummies are used in all types of crash tests, the need for replacing them with new male crash test dummies is more frequent than other types of dummies. Therefore, with the increase in the number of crash tests, the demand for male crash test dummies is expected to increase, which, in turn, is expected to drive the market growth and trends of the market during the forecast period.
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Europe is estimated to contribute 41% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Germany, the UK, France, Italy, and Spain are the major revenue contributors to the market in Europe, owing to the high demand for automobiles. In addition, the improving economic condition of these countries is contributing to the growing demand for vehicles. The geopolitical environment, technical breakthroughs, and safety requirements also have an impact on the European market for crash test dummies. Demand for crash test dummies is driven by Europe's strict safety legislation and standards, such as those established by Euro NCAP, which measure how safe a car is.
In addition, the current Russia-Ukraine conflict may have an indirect effect on the regional market due to probable political and economic repercussions causing changes in the priorities and investments of the automotive sector. However, the immediate effect on the European market for crash test dummies is limited. As automotive manufacturers work to improve safety features and satisfy regulatory standards, the regional market is expected to witness growth during the forecast period.
The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.
Automotive Crash Test Dummies Market Scope |
|
Report Coverage |
Details |
Page number |
167 |
Base year |
2023 |
Historic period |
2018-2022 |
Market forecasting period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 3.04% |
Market Growth 2024-2028 |
USD 17.9 million |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
2.68 |
Regional analysis |
Europe, North America, APAC, South America, and Middle East and Africa |
Performing market contribution |
Europe at 41% |
Key countries |
US, China, Japan, Germany, and UK |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
4a technology GmbH, AB Dynamics plc, Autoliv Inc., DEKRA SE, Dewesoft d.o.o., Encocam Ltd., Exponent Inc., FUTEK Advanced Sensor Technology Inc., GESAC Inc. Co., Humanetics Innovative Solutions Inc., JASTI Co. Ltd., Kistler Holding AG, Mazda Motor Corp., Plascore Inc., Porsche Automobil Holding SE, Siemens AG, TransDigm Group Inc., XSENSOR Technology Corp., and ZF Friedrichshafen AG |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Application
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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