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The automotive infotainment testing platform market size is forecast to increase by USD 770.22 million, at a CAGR of 5.85% between 2023 and 2028. The market growth analysis depends on several factors such as the innovation in OS to drive the infotainment testing platform market, the increased focus on development of autonomous vehicles by OEMs, and the integration of smartphones and tablets with in-car infotainment systems.
The report includes a comprehensive outlook on the market, offering forecasts for the industry segmented by Application, which comprises passenger cars, and commercial vehicles. Additionally, it categorizes Type into QNX system, WinCE system, Linux system, and others, and covers Regions, including North America, Europe, APAC, South America, and Middle East and Africa. The market growth and forecasting report provides market size, historical data spanning from 2018 to 2022, and future projections, all presented in terms of value in USD million for each of the mentioned segments.
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Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Integration of smartphones and tablets with in-car infotainment systems is the key factor driving market growth. The evolution of connectivity in vehicles led consumers to connect their smartphones and tablets to the infotainment systems of vehicles to access entertainment and information services. However, most features that are available in infotainment systems, such as access to media, the Internet, navigation systems, and social networking applications, are also available on mobile devices, which may act as a barrier to the adoption of existing automobile infotainment systems. Therefore, to cater to the changing demands of consumers, OEMs are collaborating with smartphone and tablet manufacturers to provide in-vehicle products and services.
For instance, Microsoft partnered with Harman to launch an infotainment system that would mirror Windows devices on the infotainment system of a car. Microsoft is also planning to launch Office for car infotainment systems. Smartphone manufacturers are developing applications that allow consumers to connect their smartphones with vehicles and get real-time status of their vehicle battery, owing to the growing demand for electric vehicles worldwide. Thus, such factors will drive the growth of the market during the forecast period.
Over-the-air (OTA) updates for automotive software-based platforms is the primary trend shaping market growth. The electronic components in cars have increased exponentially in recent years. This is due to the increased installation of driver assistance and safety features in automobiles. With the advent of IVI and connected car technology, the complexity of automobiles has further increased. Thus, electronics, hardware, and software are the most crucial parts of the present automobile.
Moreover, aligned with market trends and analysis, with the number of connected devices increasing, it will not be a cost-effective option for OEMs to provide software updates via their dealerships. This might also lead to inconvenience for customers as they will have to visit the dealer frequently for even small software updates. Thus, OEMs have focused their efforts on the development of remote OTA update firmware and software update platforms. Thus, OTA updates for automotive software-based platforms will drive market growth during the forecast period.
Smartphone compatibility issues is a challenge that affects market growth. Automotive infotainment systems offer entertainment, phone, and navigation services via a touchscreen or a display unit to rear-seat passengers. However, there is a lag between the product cycles of smartphones and automobiles and in-vehicle infotainment systems. Technological advances in in-vehicle systems take years to commercialize. As a result, automobile manufacturers and automotive infotainment system manufacturers are not able to keep pace with smartphone updates.
Furthermore, automobile manufacturers, in collaboration with the developers of automotive infotainment systems and OS, are spending significant amounts on designing and developing voice recognition software, navigation systems, and platforms. However, most of these features are either pre-installed on smartphones or can be downloaded easily. Nevertheless, an alternative to this system is easily available on smartphones for free in the form of Google Maps. Thus, such issues are expected to impede market growth during the forecast period.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The passenger cars segment is estimated to witness significant growth during the forecast period. The automotive infotainment system provides video, audio, vehicle information, navigation, and communication services. It is becoming one of the significant components of passenger cars. Vehicle OEMs, such as BMW, Audi, Infiniti, Jaguar Land Rover, and Daimler, are known for their quality and innovative infotainment systems. Product differentiation is an important factor for OEMs to attract customers, and it also remains a challenge for OEMs to overcome. Hence, OEMs are investing in the development of unique infotainment systems for their models, which can act as a differentiating factor.
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The passenger cars segment was the largest segment and was valued at USD 2,099.93 million in 2018. Moreover, the operating system (OS) and hardware also play an important role in the proper configuration of internal and external applications used in infotainment systems. Further, OEMs such as Audi, Daimler, and BMW manufacture tablets for infotainment systems under their own brand. Audi infotainment interface allows the integration of both Apple and Android smartphones into the system. Thus, such factors are expected to drive the demand for infotainment systems in passenger cars, which, in turn, will positively influence the growth of the segment during the forecast period.
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North America is estimated to contribute 34% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The US and Canada are the major contributors to the automotive infotainment testing platform market in North America. These countries are witnessing rising demand for luxury cars owing to increased numbers of baby boomers and the adoption of advanced infotainment systems in these vehicles. Additionally, OEMs like Ford and GM are focused on developing efficient infotainment technologies in their vehicles; thus, they are adopting different technologies.
Additionally, increased support from governments in the development and deployment of autonomous vehicle technology is expected to influence the market for automotive infotainment testing platforms. Also, factors like long-distance traveling with family are favorable for the adoption of advanced infotainment features in this region. Therefore, the market is expected to witness steady growth in the North American region during the forecast period.
The market analysis and report forecasts market research and growth by revenue at global, regional & country levels and provides an analysis of the latest market growth and trends opportunities from 2018 to 2028.
Automotive Infotainment Testing Platform Market Scope |
|
Report Coverage |
Details |
Page number |
171 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 5.85% |
Market Growth 2024-2028 |
USD 770.22 million |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
4.39 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 34% |
Key countries |
US, China, Japan, Germany, and UK |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Alten SA, Anritsu Corp., Arrow Electronics Inc., Averna Technologies Inc., Changyuan Technology Group Ltd., Danlaw Inc., FEV Group GmbH, Fraunhofer Gesellschaft, Functionize Inc., GOPEL electronic GmbH, HeadSpin Inc., Infineon Technologies AG, Intertek Group Plc, Keysight Technologies Inc., Nextgen Technology Ltd., Rohde and Schwarz GmbH and Co. KG, Softing AG, Testfabrik AG, Volkswagen AG, and Wind River Systems Inc. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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