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The bathroom linen market share is expected to increase by USD 9.53 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 6.61%.
This bathroom linen market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers bathroom linen market segmentations by product (bath towels, bathrobes, and others) and geography (APAC, North America, Europe, Middle East and Africa, and South America). The bathroom linen market report also offers information on several market vendors, including 1888 Mills LLC, Acton and Acton Ltd., Alok Industries Ltd., American Textile Co., American Textile Systems, Avanti Linens Inc., Bed Bath and Beyond Inc., Best Bed Linen Ltd., Crane and Canopy Inc., Frette North America Inc., Icahn Enterprises L.P., Inter IKEA Holding BV, Loftex, Noman Group, Springs Global, Trident Ltd., Venus Group Inc., Welspun India Ltd., Williams-Sonoma Inc., and Buy Aussie Now Pty Ltd. among others.
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The strong distribution network between manufacturers and retailers is notably driving the bathroom linen market growth, although factors such as volatility of raw material prices may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the bathroom linen industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Bathroom Linen Market Driver
The strong distribution network between manufacturers and retailers is one of the key drivers supporting the bathroom linen market growth. For instance, Welspun India's export share in the US witnessed a growth of around 9% between 2013 and 2017. Some of the prominent retailers of Welspun India include Kohl, Walmart, JC Penney, and Home Depot Product Authority. Similarly, Trident Group has also established strong tie-ups with retailers globally. The domestic presence of Trident Group in India is also strong with around 450 retail outlets. Moreover, the availability of bathroom linen products has been made easy with these strategic tie-ups. Thus, the retail sales of the global bathroom linen market are expected to witness rapid growth during the forecast period owing to the strong distribution network.
Key Bathroom Linen Market Trend
Innovative product offerings is one of the key bathroom linen market trends that is contributing to the market growth. The bathroom linen products with innovative features are generally priced higher than the regular type of bathroom linen products. These innovative bathroom linen products with superior quality and comfort are in high demand among customers worldwide. For instance, Welspun India has invested in making Hygro, an ingredient brand for towels. These Hygro cotton products have a hollow cotton core, which ensures that the product regulates temperature and becomes softer after each wash. Hollow-core fibers are also more water-absorbent, thereby drying wet surfaces quickly. Therefore, it is expected that more major vendors in the market will invest in R&D to expand their innovative product offerings, thereby driving the market growth.
Key Bathroom Linen Market Challenge
The volatility of raw material prices is one of the factors hindering the bathroom linen market growth. Cotton is the main raw material used for the manufacturing of bathroom linen. The price of cotton has a strong correlation with its production. Unusual weather conditions such as heavy snow, rain, storms, floods, and tornados are not ideal weather for producing it. Therefore, the production is affected during the unfavorable climate, which leads to the inflation of cotton prices in the global market. This also creates a supply-demand imbalance in the market. Therefore, the volatility of raw material prices will be a key price challenge for the global bathroom linen market during the forecast period.
This bathroom linen market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Technavio categorizes the global bathroom linen market as a part of the global household products market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the bathroom linen market during the forecast period.
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
This statistical study of the bathroom linen market encompasses successful business strategies deployed by the key vendors. The bathroom linen market is fragmented and the vendors are deploying growth strategies such as quality, innovation, and technology to compete in the market.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The bathroom linen market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our report provides extensive information on the value chain analysis for the bathroom linen market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
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36% of the market's growth will originate from APAC during the forecast period. China and India are the key markets for the bathroom linen market in APAC. Market growth in this region will be faster than the growth of the market in other regions.
The increasing production and government initiatives to promote the home textile industry will facilitate the bathroom linen market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
In 2020, the outbreak of COVID-19 adversely affected the market in APAC. However, the scenario improved by the end of 2021, owing to the initiation of vaccination drives and the resumption of operations of manufacturing units in the region. This has led to an increase in the disposable income of people, which has encouraged them to focus on the interior decoration of their houses. Such factors are expected to propel the sales of home textile products such as bathroom linen, which, in turn, will drive the growth of the regional market during the forecast period.
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The bathroom linen market share growth by the bath towels segment will be significant during the forecast period. Bath towel is an essential bathroom product, unlike other accessories. Therefore, the demand for bath towels will always be high. Moreover, the booming online sales and innovative product offerings are expected to drive the market for bath towels during the forecast period. Personalized towel offerings are expected to be a key trend in the market. The demand for bath towels is also increasing with innovative product offerings in terms of raw materials and features. Such increasing demand will drive the segment growth during the forecast period.
This report provides an accurate prediction of the contribution of all the segments to the growth of the bathroom linen market size and actionable market insights on post COVID-19 impact on each segment.
Bathroom Linen Market Scope |
|
Report Coverage |
Details |
Page number |
120 |
Base year |
2021 |
Forecast period |
2022-2026 |
Growth momentum & CAGR |
Accelerate at a CAGR of 6.61% |
Market growth 2022-2026 |
$ 9.53 billion |
Market structure |
Fragmented |
YoY growth (%) |
5.94 |
Regional analysis |
APAC, North America, Europe, Middle East and Africa, and South America |
Performing market contribution |
APAC at 36% |
Key consumer countries |
US, China, India, Germany, and UK |
Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
Key companies profiled |
1888 Mills LLC, Acton and Acton Ltd., Alok Industries Ltd., American Textile Co., American Textile Systems, Avanti Linens Inc., Bed Bath and Beyond Inc., Best Bed Linen Ltd., Crane and Canopy Inc., Frette North America Inc., Icahn Enterprises L.P., Inter IKEA Holding BV, Loftex, Noman Group, Springs Global, Trident Ltd., Venus Group Inc., Welspun India Ltd., Williams-Sonoma Inc., and Buy Aussie Now Pty Ltd. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Five Forces Analysis
5 Market Segmentation by Product
6 Customer Landscape
7 Geographic Landscape
8 Drivers, Challenges, and Trends
9 Vendor Landscape
10 Vendor Analysis
11 Appendix
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