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The Cold Pressed Juices Market size is projected to increase by USD 385.22 million and the market size is estimated to grow at a CAGR of 7.22% between 2022 and 2027. Our report examines historic data from 2017 to 2021, besides analyzing the current market scenario.
The growth of organized retailing of cold-pressed juices is notably driving the market. With the establishment of hypermarkets, supermarkets, specialty stores, and others, organized retailing has increased. The growth of organized retailing would help in increasing the demand for various healthy drinks, including cold-pressed juice products, among consumers. Cold-pressed juice companies can effectively market their products through various sponsored programs in addition to selling their products through organized retail channels. The changing lifestyles of consumers will also play a key role in driving the demand for cold-pressed juice products that can be consumed with minimal preparation. This would henceforth boost the demand for cold-pressed juice products. Therefore, the growth of organized retailing is likely to positively impact the global market during the forecast period.
The Market shows an accelerated CAGR during the forecast period.
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Increasing partnerships between market companies and food delivery service providers is an emerging trend shaping the market. Due to the increasing number of partnerships between companies and food delivery service providers globally, the food delivery service market is growing. These collaborations allow companies to tap into an extensive customer base and vice versa. Similarly, food delivery service providers are entering into partnerships and agreements with companies and are acquiring customer insights and data analytics to analyze customer experience.
For instance, Project Juice offers cold-pressed juice to customers by forming a partnership with Uber Eats, Postmates, and Ritual to provide cold-pressed juice across all of its locations. Thus, the rising partnerships between market companies and food delivery service providers will boost the cold-pressed juices market during the forecast period.
Fluctuations in raw material prices is a significant challenge hindering the market. Fruits and vegetables are the primary raw materials for the manufacturers of cold-pressed juices, and they amount to a large share of operating expenditures. Thus, the unstable prices of raw materials remain the major problem for companies. An upsurge in the prices of raw materials, such as fruits and vegetables, will lead to oscillations in production costs and impact the profitability of manufacturers. A deficiency in the supply of these raw materials disrupts the price and subsequently influences the market. Such volatility is also impacted by the production cycles of fruits and vegetables, which causes price seasonality.
In addition, due to the harvest timing of different fruits and vegetables, seasonal fluctuations are also caused, which ultimately result in scarcity or abundance in supply. This leads to a variation in costs that the companies need to face for different ingredients throughout the year. Thus, volatility in the prices of ingredients increases the production cost of cold-pressed juices and can adversely influence the global market during the forecast period.
Cold-pressed juices are produced using a hydraulic press that extracts 100% of the juice from fruits and vegetables. Cold-pressed fruit and vegetable blend products are more beneficial than cold-pressed fruit and cold-pressed single vegetable products, as the blend mixes the vital nutrients present in fruits and vegetables into a single product. Due to the growing consciousness among people regarding health and wellness, the demand for cold-pressed fruit and vegetable blend products is expected to increase. The increasing demand for products made from superfruits such as acai, blueberry, pomegranate, black currant, cranberry, and goji is further contributing to market in the fruit and vegetable blend products segment in the market in the US.
The market share growth by the conventional segment will be significant during the forecast period. Due to the comparatively lower cost of products than the organic segment, the segment is highly popular among consumers. However, conventionally produced fruits and vegetables have been traditionally used for manufacturing products and are present in surplus compared with the narrow stock of organic produce.
The conventional segment was valued at USD 400.19 million in 2017.
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The low cost of raw materials is driving the growth of the segment. Nevertheless, the perceived existence of toxic pesticides and insecticide residues in non-organically cultivated fruits and vegetables can restrict the overall sales of these products. This is due to the health awareness among consumers, which augments the demand for beverages made using insecticide- and pesticide-free fruits. Therefore, the conventional cold-pressed juice product segment is anticipated to lose its market share to the organic segment during the forecast period.
North America is estimated to contribute 41% to the growth of the global market during the forecast period
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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. In North America, consumption of cold-pressed products is rising mainly in the US and Canada. The latest trends among the young US population who are in their 20s and 30s are healthy eating and consumption of raw and organic food products. Furthermore, the decreasing demand for soft drinks compared to products, including cold-pressed products, is expanding the market. The market in the region is anticipated to experience a stable growth rate owing to new store launches and significant food service chains, including juices and smoothies on their menus.
Additionally, the popularity of cold-pressed products among millennials will also play a major role in the growth of the market in the region. Millennials are emerging as a future consumer segment owing to their increased spending power. Thus, such factors will boost the market in the region during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative market growth analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market report forecasts market growth by revenue at global, regional & country levels and provides a market research and growth analysis of the latest market trends and analysis and growth opportunities from 2017 to 2027.
The market is witnessing robust growth, fueled by a rising health consciousness and a growing middle-class population. Consumers are increasingly prioritizing organic beverages, free from synthetic pesticides, additives, and preservatives. Cold-pressed products, such as the innovative pink grape variant with dragon fruit, grape, lemon, and Himalayan salt, are gaining popularity for their detoxification and nutrient-rich properties. The demand for natural and clean-label ingredients is driving the market's expansion, with microbial fermentation and cold-pressing technology being key contributors. This market caters to the health and wellness sector, aligning with the global trend toward a healthier lifestyle and diet. As part of the organic drinks segment, cold-pressed products are available through various channels, including online retailers, hypermarkets/supermarkets, and convenience stores. With a forecasted positive trajectory, the cold-pressed products market is set to experience significant revenue growth, providing consumers with a flavorful and nutritious alternative while addressing concerns related to added sugar and unhealthy additives.
Cold Pressed Juices Market Scope |
|
Report Coverage |
Details |
Page number |
159 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 7.22% |
Market growth 2023-2027 |
USD 385.22 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
6.85 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 41% |
Key countries |
US, China, Japan, UK, and Germany |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Campbell Soup Co., Garden Bar, Greenhouse Juice Co., Kuka Juice LLC, MOJU Ltd., Native Cold Pressed, Nook Vibrant Kitchen, Organic Press Juices Co LLC, PepsiCo Inc., Platinum Goods Corp., Pomona Organic Juices, Pressed Juicery Inc., Pulp and Press Juice Co., Rakyan Beverages Pvt. Ltd., Starbucks Corp., Suja Life LLC, The Coca Cola Co., The Cold Pressed Juicery, The Hain Celestial Group Inc., and Village Juicery |
Market dynamics |
Parent market analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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