The infographic below contains key findings from our analysis of the enterprise tablet market
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Overview of the global enterprise tablet market
According to the enterprise tablet market report, the market is anticipated to grow at a steady rate and will post a CAGR of close to 9% during the forecast period. The growing acceptance of bring your own device (BYOD) policies will drive the growth prospects for the global enterprise tablet market until the end of 2021. Some of the major factors responsible for the growing use of devices such as tablets for business, smartphones, and laptops in the workplace includes the high acceptance of policies such as BYOD and COPE and the growing need for uninterrupted connectivity between corporate networks and employees and gain access to confidential information. In addition, BYOD solutions such as enterprise tablets enable real-time decision-making in organizations, workforce mobility, exchange of data irrespective of the time or location, improve the performance of organizations and relationship with customers, and enables instant communication between departments. Furthermore, since enterprise tablets are extensively used for uploading pictures, sending e-mails, downloading documents, and carrying out online transactions, the demand for these business tablets is on the rise.
In terms of geography, the Americas accounted for the majority market share during 2016 and will continue to dominate the market for the next four years. Some of the major factors responsible for the market's growth in the region is the increasing awareness among enterprises about the benefits of these devices, rise in adoption of mobile managed services and mobile cloud services, and the availability of IT infrastructure and business infrastructure.
Competitive landscape and key vendors
The global enterprise tablet market is highly competitive and diversified due to the presence of a large number of regional and international vendors across the globe. It has been observed that these vendors are increasingly focusing on product portfolio, geographical presence, financial condition, research and developmental activities, and customer base to expand their geographical presence and capture more market share. Furthermore, some of the factors responsible for the increasing competition among vendors includes an increase in product and service extensions, technological innovations, and mergers and acquisitions.
According to the enterprise tablet market research report, the key vendors in this market are -
- Apple
- Lenovo
- Microsoft
- Samsung Electronics
Other prominent vendors in the market include ASUS, Dell, and HP.
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Segmentation by screen size and analysis of the enterprise tablet market
The enterprise tablets segment with a screen size <9 inches accounted for the majority market share during 2016 and will continue to dominate the market for the next four years. Since enterprise tablets with a screen size of less than 9 inches are equipped with SIM slots that enable enterprise consumers to use them like cell phones, the rate of shipment of these devices is continually growing. Also, it has been noticed that the consumer preference for these devices is growing in comparison to devices with more than 9 inches because devices with a screen size of less than 9 inches are more user-friendly.
Segmentation by end user and analysis of the enterprise tablet market
- Government organizations
- Large enterprises
- SMEs
The adoption of enterprise tablets in large enterprises segment accounted for the majority market share during 2016 and will continue to dominate the market during the forecasted period. Some of the major factors responsible for the increasing use of tablets in large enterprises is its increasing number of benefits that make it easy to take notes and deliver presentations.
Key questions answered in the report include
- What will the market size and the growth rate be in 2021?
- What are the key factors driving the global enterprise tablet market?
- What are the key market trends impacting the growth of the global enterprise tablet market?
- What are the challenges to market growth?
- Who are the key vendors in the global enterprise tablet market?
- What are the market opportunities and threats faced by the vendors in the global enterprise tablet market?
- What are the trending factors influencing the market shares of the Americas, APAC, and EMEA?
- What are the key outcomes of the five forces analysis of the global enterprise tablet market?
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