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The Electric Massager Market is projected to increase by USD 9,408.1 million from 2022 to 2027. The market is estimated to grow at a CAGR of 8.96% between 2022 and 2027. In 2017 the market size was valued at USD 15,010.28 million.
The rising stress-related cases globally is a major factor driving market growth. Workload, economic conditions, peer pressure, and socio-cultural norms cause stress in people. Untreated stress can sometimes lead to anxiety, irritability, anger, lack of motivation or concentration, anxiety, body aches, sadness, and depression. These factors can have a major impact on a person's health, weakening the immune system and exhausting the entire body both physically and mentally. Electric massage devices help improve the functioning of the immune and nervous systems, reduce nerve irritation and improve blood circulation. High levels of chronic stress can cause problems with muscle tension and contraction, which puts uneven pressure on the bones, leading to subluxations. The use of such massage devices helps relieve muscle tension and reduce pain in affected areas of the body. Such therapeutic benefits without the use of drugs will inevitably increase the demand for these devices in the coming years.
This market is segmented by product into massage chairs, back massagers, neck and shoulder massagers, and others. The massage chairs segment will contribute 40% to the growth of the market. Chair massagers are designed for convenience and comfort to enjoy massaging. The massager is used commercially by massage parlours, physical therapists, and clinics, owing to its ease of use. The product is also popular in the residential sector as the user can use the product in the comfort of his/her home. All these factors drive the adoption of the massager.
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The monetary growth among consumers is notably driving the market growth, although factors such as low penetration in emerging economies may impede the market growth. Our researchers analyzed the data with 2022 as the base year and the key drivers, trends, and challenges. A holistic analysis of drivers, trends, and challenges will help stakeholders in the value chain refine their marketing strategies to gain a competitive advantage.
Trend
The monetary growth among consumers is an emerging trend that will support market growth. There is a worldwide increase in disposable income in rapidly developing economies such as India. Additionally, the disposable income of people in developed countries like the US is also increasing. According to observations, most high-income US consumers receive a massage at least 1-5 times a month, either to treat chronic pain or injury-related problems or simply to relax. This trend is also being adopted by consumers living in APAC countries.
The economic opportunities of cities have caused the migration of people from rural areas to cities, which further increases the consumer base of goods suppliers. This brings with it a change in lifestyle and an increase in spending, making it easier for men and women to buy products like electric massagers from online and retail stores. Another major market driver is increasing awareness among people in urban areas about the benefits of using such products. Therefore, these benefits will boost the global market during the forecast period.
Challenge
The low penetration in emerging economies is a major challenge impeding market growth. The penetration of electric massage devices is low in South America, Africa, and APAC countries. Nowadays, electric massagers are used by many households in the US, but penetration rates are still low in developing countries such as Brazil, India, and Nigeria. This is mainly due to a lack of awareness, affordability, and reluctance to use such products. The low GDP of these countries limits the use of these products. That is why people still prefer to use traditional massage methods when needed.
Additionally, the lack of proper infrastructure affects the growth of the market, especially in developing countries. Despite being very useful, lack of skilled and educated workforce, inadequate facilities, accessibility, lack of investment-friendly policies, bureaucratic hurdles, and lack of international accreditation hinder their use, resulting in low assimilation. These factors will hinder the growth of the global market during the forecast period.
Customer Landscape
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Electric Massager Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The electric massager market segmentation by end-user consists of commercial and large enterprises. The commercial electric massager market includes offices, hotels, physical therapists, clinics, and public places such as shopping malls and airports. This segment is expected to grow at a faster pace compared with residential users owing to the presence of professional therapists and masseurs who are trained in the effective handling of these products.
The electric massager market segmentation by product consists of massage chairs, back massagers, neck and shoulder massagers, and others. The market share growth by the massage chairs segment will be significant during the forecast period. Such products are designed for convenience and comfort to enjoy massaging.
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The massage chairs segment was valued at USD 4,084.30 million in 2017 and continued to grow until 2021. These massagers are used commercially by massage parlours, physical therapists, and clinics, owing to their ease of use. It is also popular in the residential sector as the user can use the product in the comfort of his/her home. In addition, the increasing interest in healthcare and beauty in countries such as the US and the UK has led to an emphasis on self-help and alternative health practices as alternatives to medicines. Furthermore, due to an increase in demand, rapid product innovations have also taken place. Online retailing will help vendors to expand their geographical presence, thus boosting market sales. Such factors are expected to drive the growth of the chair massager market during the forecast period.
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North America is estimated to contribute 35% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
The growth of the electric massager market in North America has increased significantly. Canada and Mexico are the second and third-largest electric massager markets in North America. Factors such as rapid urbanization, economic stability associated with rising disposable income, an ageing population, increasing health benefits of massagers, increasing availability of massagers through online distribution channels, and the presence of prominent vendors are the major factors driving the growth of the electric massager market in North America.
In 2020 and at the beginning of 2021, offline distribution channels were severely impacted owing to the outbreak of COVID-19. However, in 2021, with the lifting of lockdowns and the initiation of vaccination drives, the lockdown restrictions were removed, and business operations were resumed. Moreover, increasing awareness regarding the benefits of massage and the launch of new products will drive the demand for massage equipment from different end-users, such as spas and salons, during the forecast period. Hence, the market in North America will witness growth during the forecast period.
The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Electric Massager Market Scope |
|
Report Coverage |
Details |
Page number |
169 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 8.96% |
Market growth 2023-2027 |
USD 9,408.1 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
8.14 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 35% |
Key countries |
US, Japan, China, Germany, and France |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
Beurer GmbH, Casada International GmbH, Compass Health Brands, Deemark Healthcare Pvt. Ltd, Fysiomed NV, Hi-Dow International Inc., HoMedics LLC, JSB Wellness, Luraco Technologies, medisana GmbH, Mettler Electronics Corp., Panasonic Holdings Corp., Prospera Corp., RoboTouch, and Shenzhen XFT Medical Ltd. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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