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The inflatable toys market size is estimated to grow at a CAGR of 6.02% between 2022 and 2027. The market size is forecast to increase by USD 2,043.78 million. The growth of the market depends on several factors, including the growing use of inflatable toys for outdoor activities, growing demand for more safer toys, and the rising popularity of inflatable toys among children and their parents.
This inflatable toys market report extensively covers market segmentation by sector (commercial and residential), geography (North America, APAC, Europe, South America, and Middle East and Africa), and distribution channel (offline and online). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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The growing use of inflatable toys for outdoor activities is notably driving the market growth, although factors such as growing popularity of digital games and e-games?may impede?the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The growing use of inflatable toys for outdoor activities is a major factor fueling the growth of the inflatable toys market during the forecast period.?The demand for inflatable toys can be attributed to factors such as their?portability and ability to be deflated and transported, which makes them an?excellent alternative for outdoor vacations.?
Parents have placed a greater emphasis on outdoor play in the recent years because it helps kids develop their exploratory skills and hence families of working parents frequently take weekend vacations to reconnect.
The demand for inflatable toys like inflatable pools, slides, and beach toys is growing owing to the factor that?outdoor and adventurous vacations are becoming?more popular and these toys?are easy to transport to outdoor locations.
Moreover, the demand for inflatable outdoor leisure products is anticipated to increase as ground, aerial, and water recreation activities gain in popularity and participation rates across all age groups. The demand for water sports equipment like water slides, floats, and tubes is also expected to grow?as consumers become more aware of the health benefits of outdoor activity.
Hence, factors such as the development of the tourism industry, rising urban populations, the popularity of outdoor activities, and the rise in the number of young people are just a few of the major factors that are expected to drive the growth of the global inflatable toys market during the forecast period.
The increasing marketing initiatives is an emerging inflatable toys market trend expected to fuel the growth of the market during the forecast period.?
The vendors in the global inflatable toys market?deploy?the integrated marketing communication strategy by leveraging communication channels such as newspapers, magazines, and social media to sell their products.
As a part of this strategy, various?vendors create TV advertisement campaigns followed by marketing campaigns that include internet pre-roll, a wide-reaching social media and blogging program, and an interactive website.
The creative strategy improves brand authenticity and recognition and generates consumer interest in the company's products and with?visual content being a key driver for customer engagement and the development of online brand communities, social media plays an intrinsic part.
Vendors?use social media channels such as Instagram to showcase ideas on using the company's products for education and play, where they post a variety of creative content on their Instagram channel with a focus on inspiring parents and entertaining youngsters.
Therefore, the growing?marketing initiatives is a growing trend, which is expected to drive the growth of the global inflatable toys market during the forecast period.
The?rowing popularity of digital games and e-games is one of the major challenges impeding the growth of the inflatable toys market during the forecast period.?
The worldwide popularity of??digital games and e-games is growing and it is?expected to grow further during the forecast period as digital games and e-games are replacing traditional toys and games such as inflatable toys.
Factors including low consumer loyalty toward traditional toys, including inflatable toys, and the introduction of different popular motion-sensing games on digital gaming platforms may hinder the?sales of traditional toys.?
As the?global adoption of smartphones reached almost 60% in 2020,?which is the highest among other gaming platforms, the?volume of mobile gaming is likely to increase during the forecast period.
Hence,?the growing popularity of digital games and e-games is expected to pose a significant threat to the growth of the global inflatable toys market during the forecast period.
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Inflatable Toys Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
FUNBOY - The company is involved in offering original pool floats, kiddie pools & backyard summer essentials required for kids, under the inflatable toys segment.?The company offers inflatable pool floats which are designed to sit and play, thus used by younger children in swimming pool and water park fun activities.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market share growth by the commercial?segment will be significant during the forecast period. The??growing use of inflatable toys in commercial spaces such as hotels, parks, and other public places is a major factor driving the growth of the commercial segment.
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The segments commercial segment shows a gradual increase in the market share of the global inflatable toys market with?USD?4828.79 million?in 2017 and continue to grow by 2021.??Inflatable toys can be easily installed in small to medium spaces, depending on the available area and they??require very less care or maintenance. Therefore,??they are widely used in commercial spaces. Manufacturers are also incorporating attractive features such as innovative designs and colors in their products, further driving inflatable toys' popularity among consumers.?Manufacturers?also incorporate attractive features such as innovative designs and colors in their products, further driving inflatable toys' popularity among consumers. Inflatable toys?reduce the risk of injuries in children playing with them, which makes?the demand for them in kindergartens and playschools?significantly high. Hence,?the growing popularity of inflatable toys will drive the demand from the commercial sector, which is expected to boost the growth of the segment in the global inflatable toys market during the forecast period.
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APAC?is estimated to?contribute 39% to the growth of the global market during?the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.?Another region offering significant growth opportunities to vendors is North America.??The US is the largest market for inflatable toys in North America, followed by Canada with mid-priced toys witnessing?restrained market sales and growth, leading to discounted sales.?However, the growing discounted sales of mid-priced toys?led to a?rise in sales volume growth in the market.?The demand for licensed toys that replicate any popular animated series or movie theme is high in Canada, driving?the popularity of the toys?market in the country. Moreover,??it is anticipated that over the course of the forecast period, the growing number of kindergartens and playschools in the area will ultimately fuel demand for inflatable toys. Hence, such factors are anticipated to lead to the market growth in the region.
This report forecasts the contribution of all the segments to the growth of the market. In addition, we have included the COVID-19 impact and the recovery strategies for each segment. COVID-19 led to an upsurge in the demand for inflatable toys market.
The inflatable toys market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.?
The reports categorize the global inflatable toys market as a part of the Leisure Products. The parent global leisure products market covers a variety of categories, including sports equipment, musical instruments, camping equipment, recreational vehicles, bicycles, toys, and other consumer-oriented games. Technavio calculates the global household durables market size based on combined revenue generated by manufacturers of household durables, including consumer electronics, home furnishings, homebuilding products, household appliances, houseware and specialties, and leisure products. Our market research report has extensively covered external factors influencing the parent market growth during the forecast period.
Inflatable Toys Market Scope |
|
Report Coverage |
Details |
Page number |
144 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 6.02% |
Market growth 2023-2027 |
USD 2,043.78 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
5.48 |
Regional analysis |
North America, APAC, Europe, South America, and Middle East and Africa |
Performing market contribution |
APAC at 39% |
Key countries |
US, China, India, UK, and Germany |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
Bestway Inflatables and Material Corp., BigMouth inc., Blast Zone, FUNBOY, General Inflatables, Guangzhou Aeor Inflatable Co. Ltd., HearthSong, HOLLEYWEB, i2kCo, Intex Corp., Jet Creations Inc., Joyin Inc., Jump Orange, LIttle Tikes, Longbehn and Co Inc., Omega Inflatables Factory, Sunshine Amusement Games, Waddle and Friends Inc., YOLLOY OUTDOOR PRODUCT CO. LTD., and Happy Inflatable Co. Ltd. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
CAGR of the market during the forecast period
Detailed information on factors that will drive the growth of the inflatable toys market? between 2023 and 2027
Precise estimation of the size of the inflatable toys market?and its contribution of the market with a?focus to the parent market
Accurate predictions about upcoming trends and changes in consumer behavior
Growth of the inflatable toys market industry across North America, APAC, Europe, South America, and Middle East and Africa
Thorough analysis of the market’s competitive landscape and detailed information about vendors
Comprehensive analysis of factors that will challenge the growth of inflatable toys market vendors
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Sector
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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