Enjoy complimentary customisation on priority with our Enterprise License!
The hammocks market size is estimated to grow at a CAGR of 17.9% between 2022 and 2027. The market size is forecast to increase by USD 921.91 million. The growth of the market depends on several factors, including the increasing participation in outdoor recreational activities, product innovation in terms of utility and raw materials, and the increasing prominence of private-label brands.
To learn more about this report, View Report Sample
The increasing participation in outdoor recreational activities notably drives the market growth, although factors such as the uncertainty in prices of raw materials hinder the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Increasing participation in outdoor recreational activities predominantly drives the growth of the market during the forecast period. Owing to the increase in fast-paced and hectic lifestyles, growing health consciousness, and the need to engage in physical exercise and activities, consumers are opting for various ways to de-stress. This is especially popular in regions such as Europe and North America. As a result of this, consumers are willing to take up outdoor sports and adventure activities, thereby pushing up the demand for leisure activities and outdoor sports.
The global increase in urbanization has made people more inclined to spend some time in more natural surroundings. Moreover, advances in technology have encouraged vendors to introduce multipurpose and high-utility items. Hence, factors such as the rise in camping and other adventure activities will fuel sale during the forecast period.
The rising focus of vendors on comfort-enhancing products is an emerging trend in the market during the forecast period. Particularly in leisure products, comfort is a prerequisite to determine user experience. Thus, vendors focus more on enhancing the design, portability, and multi-functionality of leisure products. So, they are designed in such a way that they can meet and address multiple uses, such as for outdoor vacations and leisure activities.
Global hammock vendors introduced varied types of them, including comfortable two-person items that are suitable for couples and families. Additionally, they have also introduced a bean bag hammock. This combines the ergonomic comfort of a hammock with the plush feel of a bean bag, offering a living room atmosphere wherever it is placed. Furthermore, vendors focus on enhancing comfort in every way, starting from the stitching, material, design, quality of the fabric, and size to their portability. Hence, such trends boost the market growth of during the forecast period.
Uncertainty in the prices of raw materials challenges the growth of the market during the forecast period. The increasing prices of high-quality raw materials increase the overall manufacturing costs. This is an additional cost and is usually passed on to consumers in the form of increased prices, which can restrict the purchase volumes.
The recent hikes in commodity prices and the scarcity of raw materials have harmed the profit margins of hammock manufacturers. Hence, factors such as the prices of artificial fibers like polypropylene and polyamide have also increased. In turn, the scale and frequency of the rise in the prices of commodities pose a significant challenge for vendors in the global market.
The market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
ATC Furniture - The company offers hammocks such as outdoor patio rattan hanging chairs and bamboo wicker hanging chaise lounges.
The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market share growth by the nylon hammocks segment will be significant during the forecast period. This type of hammock is lightweight, dries easily, is convenient to set up and wrap, and offers better strength than other sling in terms of the fabric that is used. These products are easy to carry and can be folded or wrapped up and can be packed into any small space. They are also less expensive and easily available than other variants, as they can be procured for less than USD 100.
Get a glance at the market contribution of various segments View the PDF Sample
The Nylon Hammocks was valued at USD 142.16 million in 2017 and continued to grow until 2021. Technologically advanced nylon-based products that have automatic (self) folding and unfolding capabilities are very popular. Furthermore, they are available in the shape of tents, which are automated and can be easily set up with a push of a button, and are made of nylon as this fabric is strong enough to hold the pressure of thrust while opening the hammock. Hence, such factors drive segment growth during the forecast period.
For more insights on the market share of various regions Download PDF Sample now!
North America is estimated to contribute 31% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Millennials have widely adopted the practice of purchasing and carrying hammocks while traveling or camping, especially, college and university goers are also using the products at their university campuses.
Nylon hammocks are lightweight and can be easily rolled into a small pouch. They are also available with additional features, including rain tarps, under slings for gear, bug nets, and small battery-operated lanterns to hang, which are within reach of the user. Thus, it makes these products the best alternatives to sleeping bags and mats that are mostly carried on camping trips.
The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
The Market is witnessing exponential growth, fueled by a diverse range of product types including Rope Hammocks, Quilted Hammocks, Brazilian Hammocks, and others. These are crafted from various materials such as Cotton, Nylon, Wood, Plastic, and others, catering to both Outdoor and Indoor applications. Distribution channels encompass both Online and Offline platforms, reaching consumers across North America, Europe, Asia-Pacific, South America, and Middle East & Africa. As rapid urbanization and rising income per capita drive the demand for housing space, there's an increased need for premium and luxury hammocks as home decors and furnishings.
Innovations in fabric rope and Parachutised Silks ensure long-lasting durability, tear resistance, breathability, and water resistance, making it suitable for various environments, including dangerous ones prone to rainfall and thunderstorms. The market is experiencing a surge in outdoor tourism, creating new business opportunities for retailers and increasing demand for outdoor equipment, camping accessories, and hammock-like 'sofas'. With players like REI, Lazy Daze Hammocks, and Wise Owl Outfitters leading the way, the hammocks industry is evolving rapidly to cater to the needs of consumers worldwide.
Hammocks Market Scope |
|
Report Coverage |
Details |
Page number |
169 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 17.9% |
Market growth 2023-2027 |
USD 921.91 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
16.54 |
Regional analysis |
North America, Europe, APAC, Middle East and Africa, and South America |
Performing market contribution |
North America at 31% |
Key countries |
US, Canada, China, UK, and Germany |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
ATC Furniture, Bamboo Village Co. Ltd., Best Choice Products Inc., Dalian De Sheng Camping Tourist Products Co. Ltd., Eagles Nest Outfitters Inc., Foxelli, GrandTrunk, INCA Hammock Manufacturing and Export Pvt. Ltd., Kammok, KW Hammock Co., LA SIESTA GmbH, LIAONING LUCKY JOHNNY TRADING Co. Ltd., Maurjen Pty Ltd., Outdoor Camping LLC, Pawleysislandhammocks.com LLC, Second May International, Snow Joe LLC, Vivere Ltd., Winner Outfitters, and Yukon Outfitters |
Market dynamics |
Parent market analysis, Market forecasting, market growth and trends, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
Get lifetime access to our
Technavio Insights
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.