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The adult diaper market share is expected to increase by USD 4.75 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 5.89%.
This adult diaper market research report provides valuable insights into the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers the adult diaper market segmentation by product (adult diaper pads, adult diaper pants, and others), geography (APAC, Europe, North America, South America, and MEA), gender (female and male), and distribution channel (online and offline). The adult diaper market report also offers information on several market vendors, including DSG International (Thailand) Public Co. Ltd., Domtar Corp., Essity Aktiebolag (publ), First Quality Enterprises Inc., Hengan International Group Co. Ltd., Kao Corp., Kimberly Clark Corp., SCA Group, The Procter and Gamble Co., and Unicharm Corp. among others.
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Based on our research output, there has been a positive impact on the market growth during and post-COVID-19 era. The growing awareness and adoption in developing regions are notably driving the adult diaper market growth, although factors such as fluctuating raw material prices may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic's impact on the adult diaper industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Adult Diaper Market Driver
The growing awareness and adoption in developing regions are notably driving the adult diaper market growth. The demand for adult diapers in developing countries, such as India, Indonesia, and the Philippines, is low, mainly due to the lack of awareness about the product and its associated benefits, while women in these countries also do not feel comfortable procuring such products from public medical shops or retail stores. However, rising acceptance and availability of adult diapers have provided better convenience, comfort, and skin care benefits for people with urinary incontinence, which will drive the adult diaper market growth in North America during the forecast period. Moreover, the willingness of people to shift toward organic products from non-organic products due to their features, such as being skin-friendly and environment-friendly, is driving the APAC adult diaper market growth. These product innovations are expected to increase the awareness and the adoption of such products by consumers in developing countries also, thereby positively impacting the growth of the global adult diaper market during the forecast period.
Key Adult Diaper Market Trend
Growth in online retail for personal hygiene products is a high-performing trend impacting the global adult diaper market's growth. The growing preference for online shopping is one of the major factors expected to drive the global adult diaper market's growth during the forecast period. Online retailers offer discounts on adult diapers, enabling customers to buy these products at affordable prices. Also, the rise in innovative product offerings will fuel the adult diaper market's growth in the coming years. Furthermore, the rise in employment, particularly among women, has further raised the demand for personal hygiene products such as adult diapers through the online retail channel. Thus, growth in online retail channels is expected to drive demand for adult diapers globally and positively impact market growth during the forecast period.
Key Adult Diaper Market Challenge
The fluctuation in the prices of raw materials will be a major challenge affecting the global adult diaper market's growth. The manufacturing of adult diapers includes the procurement and use of several raw materials, such as fluff pulp, superabsorbent polymer, polypropylene polymer, elastic film, polypropylene fiber, polyester fiber, biocomponent fiber, rayon/lyocell fiber, and cotton. The prices of these materials change with fluctuating petroleum prices. The fluctuation in petroleum prices also affects the transportation costs of raw materials and intermediary and final products. An increase in the transportation cost increases the cost of the end product. The procurement of raw materials is a challenge with add-on costs, such as transportation and other necessary services, supplier constraints, and the inability to maintain favorable supplier arrangements to ensure the adequate and timely delivery of raw materials. Therefore, fluctuating petroleum prices and challenges in raw material procurement are expected to negatively impact the global adult diaper market.
This adult diaper market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2020-2024.
Technavio categorizes the global adult diaper market as a part of the global household products market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the adult diaper market during the forecast period.
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
This statistical study of the adult diaper market encompasses successful business strategies deployed by the key vendors. The adult diaper market is fragmented, and the vendors are deploying growth strategies such as differentiated product offerings as well as business expansions to compete in the market.
Essity Aktiebolag (publ) - Through this category, the company offers a wide range of adult diapers, including pads and pants in various sizes, with different absorbance levels for women and men.
To make the most of the opportunities and recover from the post-COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments while maintaining their positions in the slow-growing segments.
The adult diaper market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the leading companies' production, sustainability, and prospects.
Our report provides extensive information on the value chain analysis for the adult diaper market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
The report has further elucidated other innovative approaches being followed by manufacturers to ensure a sustainable market presence.
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42% of the market's growth will originate from APAC during the forecast period. China is the key market for the adult diaper market in APAC. Market growth in this region will be faster than the growth of the market in regions.
APAC is the largest and the fastest-growing market due to the presence of countries that account for the highest consumption and production of a broad range of personal hygiene products, including adult diapers, which will facilitate the adult diaper market's growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID-19 Impact and Recovery Analysis
The COVID-19 pandemic had a severe impact on offline distribution channels selling adult diapers. Owing to the recent outbreak of COVID-19, offline distribution channels remained severely impacted until the second half of 2020, especially in red-zone countries, such as the US, Canada, Italy, Spain, and Germany. The government imposed stringent lockdowns, which created a negative impact on offline distribution channels, excluding department stores, in terms of customer footfall at stores. To overcome this challenge, vendors offered free shipping or bore part of the shipping costs for delivering at offline stores in countries or areas that witnessed minimal or no cases of COVID-19. This strategy helped vendors clear their adult diaper stocks from their warehouses. In highly affected countries such as the US, Canada, Spain, and France, manufacturing facilities were closed to prevent the spread of COVID-19.
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The adult diaper market share growth in the adult diaper pads segment will be significant during the forecast period. The growing number of adult diaper pad offerings for people with mid and high incontinence issues, coupled with low prices, is expected to continue driving this segment's growth during the forecast period. Additionally, using adult diaper pads has several benefits. For instance, adult diaper pads help control odor, pose fewer chances of skin rashes, can be used with any type of bottom wear, and do not hinder day-to-day activities. These benefits might result in the increased adoption of adult diaper pads among consumers during the forecast period.
This report provides an accurate prediction of the contribution of all the segments to the growth of the adult diaper market size and actionable market insights on the post-COVID-19 impact on each segment.
Adult Diaper Market Scope |
|
Report Coverage |
Details |
Page number |
120 |
Base year |
2021 |
Forecast period |
2022-2026 |
Growth momentum & CAGR |
Accelerate at a CAGR of 5.89% |
Market growth 2020-2024 |
$4.75 billion |
Market structure |
Fragmented |
YoY growth (%) |
3.12 |
Regional analysis |
APAC, Europe, North America, South America, and MEA |
Performing market contribution |
APAC at 42% |
Key consumer countries |
US, China, Japan, Germany, and UK |
Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
Key companies profiled |
DSG International (Thailand) Public Co. Ltd., Domtar Corp., Essity Aktiebolag (publ), First Quality Enterprises Inc., Hengan International Group Co. Ltd., Kao Corp., Kimberly Clark Corp., SCA Group, The Procter and Gamble Co., and Unicharm Corp. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Five Forces Analysis
5 Market Segmentation by Product
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Gender
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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