Overview of the global chiropractic care market
According to the chiropractic care industry outlook, Technavio’s market research report predicts that the global chiropractic care market will grow at a CAGR of nearly 4% during the forecast period. One of the primary drivers for the market’s growth is the rising older population. It is anticipated that people above 60 years of age are susceptible to orthopaedic conditions and body and muscle pains. Chiropractic care services relieve pressure, correct the body posture, and also help in maintaining balance and coordination, which will help in minimizing the risk of falls. Moreover, these services also assist in decreasing spinal stress, which will assist in increasing flexibility and movement. Such benefits coupled with the incidences of less bone density, fractures, and non-union of fractures in the ankles and feet, back and neck aches, and digestive problems will spur the demand for chiropractic care services in the coming years.
One of the latest trends that will gain traction in the global chiropractic care market is the increased adoption of the Internet to create awareness. The accessibility to a wide range of chiropractic services online offers users the convenience of comparing prices and services. Additionally, the Internet also provides a platform to interact with consumers, receive feedbacks, and reach out to people looking for alternate care. Furthermore, online channels also provide a platform for chiropractic care providers to shift their marketing strategies and attract new markets using the advanced marketing techniques, which will again drive the growth of the market.
Competitive analysis and key vendors
Characterized by the presence of several global and regional providers, the chiropractic care market is highly fragmented. Vendors in this marketspace are currently focusing on enhancing their presence in the developing countries. Vendors are gradually focusing on their marketing efforts to create brand awareness and reach out to consumers for the services. To remain competitve in the market, it is imperative to understand the needs of the consumers on basis of factors such as price, range, and nature of the services offered.
Key vendors in the market are:
- Aarhus Chiropractic
- Atlanta Chiropractic & Wellness
- Family life Chiropractic
- Rivera Chiropractic Center
- RiverTowne Family Chiropractic
Other prominent vendors include Cornerstone Chiropractic, Deloe Chiropractic Care, Dr. Spine Clinic, Medi-Wellness of Calvert, Midtown Chiropractic, PROSPINE Health and Injury Center, Pure Health Chiropractic, and Rohlfs Chiropractic Care.
Chiropractic care market segmentation by type
- Maintenance care
- Corrective care
- Relief care
During 2016, the relief care segment accounted for the major market shares and is anticipated to continue its market dominance during the forecast period as well. The rise in number of people treated at chiropractic relief care centers due to the preference for instant relief and the availability of insurance coverages for chiropractic therapy, will be the major factors fueling the growth of this market segment.
Geographical segmentation and analysis of the chiropractic care market
In terms of geography, the Americas dominated the market during 2016 and is expected to continue its market dominance in the next four years as well. Factors such as the presence of a large number of chiropractic educational institutions and the benefits of chiropractic treatment coupled with significant cost savings, will drive market growth in this region.
Key questions answered in the report include
- What will the market size and the growth rate be in 2021?
- What are the key factors driving the global chiropractic care market?
- What are the key market trends impacting the global chiropractic care market?
- What are the challenges to market growth?
- Who are the key vendors in the global chiropractic care market?
- What are the market opportunities and threats faced by the vendors in the global chiropractic care market?
- Trending factors influencing the market shares of the Americas, APAC, and EMEA.
- What are the key outcomes of the five forces analysis of the global chiropractic care market?
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