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The global home beer brewing machine market share was valued at USD 16,307.11 thousand in 2020 and showed positive growth during the forecast period. Market growth is propelled by the increasing disposable income among consumers, coupled with a rising interest in DIY and at-home hobbies. Urbanization and evolving consumer lifestyles further drive this trend. However, challenges persist, including the proliferation of beer substitutes, limited awareness of product and technology, and heightened health concerns associated with alcohol consumption.
The global market size is estimated to grow at a CAGR of 10.4% between 2023 and 2027. The market size is forecast to increase by USD 12,239.23 thousand.
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The market report extensively covers market segmentation by distribution channel (offline and online), product type (mini brewer and full size brewer), and geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
The market share growth by the offline segment will be significant during the forecast period. This segment comprises traditional brick-and-mortar stores, where consumers can physically visit and purchase machines. It includes various retailers, such as supermarkets, department stores, specialty stores, and homebrewing supply stores. These retailers stock and display machines in their stores, which allows consumers to interact with retailers before making a purchase. The offline segment also includes authorized dealers and distributors that work directly with manufacturers to sell machines to consumers. These dealers and distributors may have their own physical storefronts or operate as a part of larger networks of resellers.
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The offline segment was valued at USD 9,794.20 thousand in 2017 and continued to grow until 2021. Offline retailers offer personalized recommendations based on a customer's specific needs and preferences, which can help them build relationships with customers and increase customer loyalty. They can also host events and support local charities, which can help increase brand awareness and build a positive reputation among consumers. These factors will drive the growth of the segment during the forecast period.
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North America is estimated to contribute 47% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
Beer is a major contributor to the North American industry, with a rising interest in homebrewing in the US, Mexico, and Canada. The market has benefited from increased consumer beer preference and the growth of home and small scale breweries. Key drivers include innovations by manufacturers, such as direct draw systems, lightweight CO2 tanks, and advanced ingredient mixing via mobile apps. Notable players in the North American market are AlBrew, PicoBrew, Brewie, and BeerDroid, offering machines for various expertise levels. The availability of quality raw materials like barley and hops further supports market growth in North America.
The market is experiencing significant growth driven by several key factors and trends. One prominent driver is the rising popularity of craft beer culture and the increasing consumption of craft beer globally. Craft beer enthusiasts, particularly young consumers, are showing a growing interest in brewing their own beer at home using brewing machines. This trend aligns with the broader movement towards DIY activities and personalized brewing experiences.
Manufacturers of home brewing machines are capitalizing on this trend by offering automated technology and innovative brewing systems that cater to small-scale brewing. These machines enable consumers to experiment with different flavors and ingredients, including malted barley, chestnut, and honey, to create unique and personalized brews.
Furthermore, the industry is witnessing increased participation in events like the National Homebrew Competition, which further promotes the hobby among enthusiasts. Manufacturers are focusing on sustainability practices, offering environmentally friendly brewing options to appeal to environmentally conscious consumers.
Overall, the market is driven by consumer demand for personalized brewing experiences, supported by advancements in brewing technology, increased accessibility of brewing supplies, and a growing culture of DIY brewing.
The increasing popularity of craft beer is one of the major market trends shaping the market growth. The surge in global craft beer popularity has boosted interest in homebrewing, driving demand for home beer brewing equipment. Craft beer's small-batch, experimental nature has inspired consumers to create their own unique flavors. This trend has led to a popularity spike in home brewing tools tailored for craft beer, featuring precise temperature control, fermentation monitoring, and pre-programmed recipes.
Homebrewers experiment with diverse ingredients, producing unique brews. This growing trend has fueled demand for tools enabling the crafting of distinctive flavors at home. The market is innovating to meet this demand, poised to drive global growth in this sector.
The rising urbanization and changing consumer lifestyles are significant drivers for the market. Urbanization has led to increased disposable incomes and changing consumer preferences, making homemade products more appealing.
Moreover, the global household appliances industry has witnessed notable growth due to urbanization, particularly in emerging economies like China and India. This growth in urban areas has fueled the demand for convenient and automated machines.
Additionally, the trend of house parties and get together drinks, driven by urbanization and busy lifestyles, has further boosted the demand, particularly in regions like North America, Europe, Asia, and the Middle East.
Growing health concerns related to alcohol consumption is a key challenge hindering the market. Beer, a widely consumed alcoholic beverage, has seen a shift in consumer preferences towards healthier living, reducing alcohol consumption to avoid associated long-term health risks like depression, liver diseases, stroke, and high blood pressure. This shift has harmed the global market.
Additionally, government and healthcare institution awareness campaigns, along with extensive media coverage of alcohol-related studies and consequences, particularly on social media, have educated the public about the dangers of alcohol abuse. This has driven increased demand for non-alcoholic beverages, leading to the introduction of new products in the non-alcoholic beer category. Consequently, these factors are expected to impede the growth of the global market in the coming years.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
BEERMKR - The company offers home beer brewing machines such as Beermkr plus beertap.
Technavio has detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
The market is experiencing significant growth, driven by advanced technologies and automated mechanisms. Craft beer enthusiasts are increasingly turning to DIY activities, supported by brewing supplies and systems for hands-free operations. Manufacturers, including the Netherlands-based food tech start-up MiniBrew, offer mini beer brewing machines equipped with IoT (Internet of Things) and touchscreen displays. This market caters to young consumers interested in sustainable practices and full-size brewers for get-together drinks. However, challenges such as illegal use and substitutes in bars and restaurants hinder growth despite the global consumption of beer and the craft beer movement's momentum.
Moreover, the market is thriving with the integration of automated technology and brewing systems, catering to craft beer culture enthusiasts. Manufacturers like MiniBrew Craft are leading the Home beer brewing machine industry with their full-sized brewers and IoT-enabled machines. These brewing systems, equipped with Wi-Fi connectivity, offer convenience for small-scale brewing at home. Brew packs containing ingredients like malted barley and honey enhance the brewing experience. While the market serves non-commercial purposes and fosters participation in events like the National Homebrew Competition, it also facilitates casual gatherings with get-together drinks at pubs. The global market continues to grow, driven by innovation and consumer interest in craft beer culture.
Also, the market is witnessing remarkable growth, driven by advancements in automatic mechanism and manual mechanisms integrating IoT technology. Craft beer enthusiasts and young consumers are embracing small-scale brewing systems with touch screen displays and Wi-Fi-connectivity. Manufacturers like Netherlands-based food tech start-up MiniBrew are leading the charge with their innovative MiniBrew Craft machines. As consumer preferences shift towards sustainable practices, home brewing machines offer hands-free operations for fermentation monitoring and temperature control, catering to house parties and gatherings while ensuring flavorsome brews.
Market Scope |
|
Report Coverage |
Details |
Page number |
155 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 10.4% |
Market growth 2023-2027 |
USD 12,239.23 thousand |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
8.78 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 47% |
Key countries |
US, Canada, China, Germany, and The Netherlands |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
AIBrew Corp., BEERMKR, Blichmann Engineering, Brew Driver, Chal Tec GmbH, Coopers Brewery Ltd., Craft a Brew, Craig Industries Inc., Keg King, Kegco, Micro Matic USA Inc., MiniBrew BV, NEWITY Ltd., Perlick Corp., Rahr Corp., Speidel Tank und Behalterbau GmbH, Spike Brewing, The Middleby Corp., True Manufacturing Co. Inc., and WilliamsWarn NZ Ltd. |
Market dynamics |
Parent market analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
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