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The household water purifier filter market size is forecast to increase by USD 1.71 billion at a CAGR of 6.14% between 2022 and 2027. The market's expansion hinges on various factors, notably technological innovations fostering product differentiation, rising concerns over waterborne diseases, and widespread adoption of low-cost household water purifiers. These factors collectively drive demand by enhancing product effectiveness, addressing health risks associated with contaminated water, and making purification solutions more accessible to a broader consumer base. As technological advancements continue to improve product performance and affordability, the market is poised for sustained growth in meeting the global demand for clean and safe drinking water.
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This market report extensively covers market segmentation by distribution channel (offline and online), technology (RO purification filters, gravity-based purification filters, and UV purification filters), and geography (APAC, North America, Europe, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
The market is driven by increasing concerns over water quality and safety, prompting the adoption of filtration methods like ion exchange and activated carbon. Consumers prioritize removing unwanted contaminants such as pathogens, pesticides, and dissolved solids to enhance taste and odor while reducing health risks associated with waterborne diseases. However, challenges persist, including the need for effective filtration systems in developing economies and addressing mineral intake concerns. Trend-wise, there's a growing preference for RO Filtration Systems due to their ability to remove dissolved inorganic solids, ensuring potable water for human consumption. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
One of the key factors driving the market growth is the high penetration of low-cost household water purifiers. There is an increasing demand for alternative water treatment solutions among consumers for drinking safer water. Additionally, there is a rising demand for low-cost purifiers, especially in India and China, where the rural population is significantly high.
Furthermore, the growing awareness in rural areas has led to an increase in the sales volume of non-electric purifiers. As a result, it has encouraged several international players in the global water market to develop affordable and effective solutions for treatment to cater to consumer demand and penetrate the market. Hence, such factors are expected to drive market growth during the forecast period.
A key factor shaping the market growth is the adoption of digital and social media for marketing strategies. Several market players in the market are leveraging digital and social media platforms to increase their product visibility, as well as for promotional activities. Instagram, YouTube, Facebook, Twitter, and Pinterest are some of the key social media platforms which are used by market players to promote their products.
Furthermore, market players are developing various tutorials and demonstration videos to show on these platforms in order to increase the knowledge among customers regarding the products. For example, Eureka Forbes Ltd. promotes its Aquaguard water purifier series through advertisement campaigns in India in which the Indian actress Madhuri Dixit endorses the water purifier and the technology used in the filters. Hence, such factors are expected to drive market growth during the forecast period.
The availability of packaged drinking water is one of the key challenges hindering the market growth. There is a growing popularity for packaged drinking water among consumers due to its easy availability and low price. Some of the prominent companies in the market which offer packaged drinking water include Bisleri, PepsiCo, and The Coca-Cola Company.
As a result, the increasing preference for packaged water among consumers will significantly lower the sales of water purifiers and filters. Several market players offer packaged water in various quantities such as 5 liters and 20 liters. Furthermore, many marketing promotional activities emphasize the purity of the package which will negatively impact the market growth. Hence, such factors are expected to hinder market growth during the forecast period.
The market research report includes the adoption lifecycle of the market research and growth, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and forecasting strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
3M Co: The company offers household water purifier filters such as 3M Aqua Pure Under Sink Reverse Osmosis Replacement Water Filter Cartridge AP5527, and 3M LifeASSURE IMC Series Filter Cartridge.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market caters to the increasing demand for clean and safe drinking water in residential settings. Utilizing filtration methods such as Ion exchange and activated carbon, these filters effectively remove Unwanted contaminants and Impurities like pesticides and pathogens, enhancing water quality in terms of Taste, Odor, and Hardness. Addressing health concerns associated with contaminated water, these systems provide Potable water for Human consumption, reducing the risk of ailments like diarrhea, skin diseases, and eye diseases such as Trachoma. With advanced technologies like RO filtration Systems, they efficiently eliminate Dissolved inorganic solids and Contaminants, ensuring a safe water supply for households globally, including those in Developing economies. Additionally, they maintain essential mineral intake, filtering out harmful elements like magnesium and calcium ions through Semipermeable membrane mechanisms, thus promoting healthier living.
The offline segment is estimated to witness significant growth during the forecast period. The offline segment mainly includes hypermarkets, convenience stores, clubhouse stores; specialty stores; and department stores. There is a decline in sales through offline channels due to the increasing preference of customers to purchase through online channels. As a result, to increase sales through the offline segment, several market players are directing their sales through local retail entities.
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The offline segment was the largest segment and was valued at USD 3.22 billion in 2017. Several market players are establishing strategic partnerships with household appliance retail chains for boosting the sales of products. For instance, Haier Smart Home Co. Ltd. has partnered with prominent retailers in China, such as GOME Retail and Suning, to sell its products, including household water purifier filters. Additionally, these market players are formulating many innovative marketing strategies to increase sales through offline channels. Haier Smart Home Co. Ltd. established many clubs, such as V58 and V140 clubs, to nurture its relations with prominent enterprises engaged in regional distribution. Hence, such partnerships and alliances are expected to fuel the growth of this segment which in turn will drive the market growth during the forecast period.
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APAC is estimated to contribute 87% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Some of the main countries which are significantly contributing to the market in APAC include India and China as these countries have a higher population compared with other APAC countries such as Australia, Vietnam, Indonesia, and South Korea. The rising incidence of waterborne diseases in APAC is making people aware of the importance of water sanitization.
Moreover, the majority of the population in India and China are middle-class. There is an increase in the adoption of water purifier filters among the middle-class population in order to safely drink contamination-free water. As a result, there is an increasing focus by market players in these countries due to the significant potential of the market. Some of the prominent market players in the APAC region include KENT RO Systems Ltd., Coway (Malaysia) Sdn. Bhd., Eureka Forbes Ltd., Haier Smart Home Co. Ltd., Panasonic Corp., and Unilever Group. Hence, such factors are expected to drive market growth in the region during the forecast period.
The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
The market is witnessing significant growth driven by factors such as technological advancements and increasing consumer demand for clean drinking water. With diverse offerings like RO filter manufacturers providing advanced solutions, consumers benefit from features like remineralization and various filtration mechanisms catering to different needs. These filters employ filter media to effectively remove fluid with suspended solids and enhance quality, ensuring safety for consumption. From Point-of-entry (POE) systems to countertop water filters, options abound, allowing consumers to choose based on their preferences and requirements.
Moreover, advancements like smart water filters with remote monitoring via Bluetooth further enhance convenience. Available through various Retail distribution channels, including Home improvement stores and the Internet, these filters come with service contracts and extended warranties, addressing concerns regarding maintenance costs, installation costs, repair costs, and Replacement costs. With innovations like UV-based products and gravity-based water filters, the market continues to evolve to meet the diverse needs of households globally.
Market Scope |
|
Report Coverage |
Details |
Page number |
175 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 6.14% |
Market growth 2023-2027 |
USD 1.71 billion |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
5.21 |
Regional analysis |
APAC, North America, Europe, South America, and Middle East and Africa |
Performing market contribution |
APAC at 87% |
Key countries |
US, China, India, Japan, and South Korea |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
3M Co., A. O. Smith Corp., AQUAPHOR International OU, Berkshire Hathaway Inc., BRITA SE, Eureka Forbes Ltd., General Electric Co., Haier Smart Home Co. Ltd., Honeywell International Inc., ispring water system LLC, KENT RO Systems Ltd., Livpure Pvt. Ltd., Pall Corp., Panasonic Holdings Corp., Pentair Plc, PSI Water Filters Australia, Tata Chemicals Ltd., Unilever PLC, Whirlpool Corp., and Amway Corp. |
Market dynamics |
Parent market growth analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Technology
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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