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The masterbatch market share is expected to increase by USD 3.13 billion from 2019 to 2024, and the market's growth momentum will accelerate at a CAGR of 5%.
The market report also offers information on several market players, including Avient Corp., Cabot Corp., Dow Inc., Gabriel-Chemie Gesellschaft mbH, Global Colors Group, Hubron International Ltd., LyondellBasell Industries NV, Plastiblends India Ltd., RTP Co., and Tosaf Compounds Ltd. among others.
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The increased demand from the e-commerce market is notably driving the market growth, although factors such as volatility in raw material prices may impede the market growth. The holistic market growth and forecasting analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Driver
One of the key factors driving growth in the market is the increased demand from the e-commerce market. The growing global e-commerce market, which primarily includes online shopping, has witnessed an increase in the demand for packaging products for the shipment of products sold. Online retailers use different types of boxes according to the product transported. These boxes ensure the safety of the products transported in them. APAC is the key region for the global e-commerce market and is likely to provide huge growth opportunities. The increasing influence of e-commerce in varied applications such as home appliances, clothing and footwear, consumer goods, books, cosmetics, baby goods, and groceries is anticipated to propel the market growth during the forecast period.
Major Market Trend
The innovations in additive is a market trend that is expected to have a positive impact in the coming years. Additive masterbatches are generally used to impart a specific characteristic to plastic products. Owing to continuous R&D, the number of additive masterbatches with varied functional properties is increasing. Nowadays, blends of various color and additive masterbatches are used in the manufacturing of plastic products. The increasing number of novel and innovative is likely to propel the market growth for the global market during the forecast period. Exclusive and versatile properties of additive masterbatches are increasing their applications in end-user industries, which is anticipated to encourage the demand for masterbatch.
Significant Challenge
The volatility in raw material prices will be a major challenge for the market during the forecast period. The volatility in the prices of petroleum-based raw material compounds and the growing demand for products from emerging economies are posing a challenge to market growth. The prices of raw materials, such as polymers, additives, resins, and pigments, have been fluctuating. Carrier compounds and resins in masterbatches are petroleum derivatives. The decline in global crude oil prices compels market players to sell their finished products at lower prices. Any fluctuations in the global price of crude oil negatively affect the price of plastics and polymers. Therefore, fluctuations in global crude oil prices pose a major challenge to the growth of the market in focus.
This market analysis report also provides detailed information on other upcoming market trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the market trends and analysis and challenges will help companies evaluate and develop growth strategies for 2020-2024.
The report analyzes the market's competitive landscape and offers information on several market players, including:
This statistical study of the market encompasses successful business strategies deployed by the key players. The market is fragmented and the vendors are deploying growth strategies such as focusing on pricing, quality, and technological advancements to compete in the market.
Avient Corp. - The company offers black and white masterbatches.
The market forecast report offers in-depth insights into key company profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our report provides extensive information on the value chain analysis for the market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
The value chain of the commodity chemicals market includes the following core components:
The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.
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42% of the market's growth will originate from APAC during the forecast period. China and Japan are the key markets for masterbatch in APAC. Market growth in this region will be faster than the growth of the market in other regions.
The growth in end-use industries such as automotive, construction, manufacturing, industrial, packaging, and others will facilitate the market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
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The market share growth by the packaging segment will be significant during the forecast period. With the increasing consumption of plastic in daily-use consumer goods, food products, pharmaceuticals, health and beauty products, and industrial and commercial containers, masterbatches are profoundly used in the packaging industry. Factors such as the rising consumption of fast-moving consumer goods (FMCG), population growth, and the high demand for pharmaceutical and personal care products fuel the demand for packaging solutions.
The masterbatch market plays a vital role in various industries like metal, transportation, and building and construction, offering solutions in solid, liquid, and specialized forms such as antistatic, antifog, antilocking, UV stabilizing, and flame retardation.
These additives enhance the properties of plastics, making them suitable for diverse applications. Masterbatches are formulated with carrier polymers like polypropylene, polyethylene, polyvinyl chloride, and polyethylene terephthalate, which are processed using injection molding and extrusion techniques in plastic manufacturing facilities. They are used in products like stretch film, contributing to their performance and appearance. The market is witnessing innovation with the incorporation of graphene, offering improved properties and sustainability. Despite concerns over plastic consumption, masterbatches, especially black masterbatch, continue to be in demand for their versatility and functional benefits across industries.
Masterbatch Market Scope |
|
Report Coverage |
Details |
Page number |
120 |
Base year |
2019 |
Forecast period |
2020-2024 |
Growth momentum & CAGR |
Accelerate at a CAGR of 5% |
Market growth 2020-2024 |
USD 3.13 billion |
Market structure |
Fragmented |
YoY growth (%) |
-6.35 |
Regional analysis |
APAC, Europe, North America, South America, and MEA |
Performing market contribution |
APAC at 42% |
Key consumer countries |
US, China, Germany, Japan, and UK |
Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
Key companies profiled |
Avient Corp., Cabot Corp., Dow Inc., Gabriel-Chemie Gesellschaft mbH, Global Colors Group , Hubron International Ltd., LyondellBasell Industries NV, Plastiblends India Ltd., RTP Co., and Tosaf Compounds Ltd. |
Market dynamics |
Parent market analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, market growth analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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