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The pasta market size is forecast to increase by USD 7.38 billion between 2022 and 2027, accelerating at a CAGR of 3.55%. In the year 2017, the pasta market in the US held the largest market share generating an annual revenue of USD 4.71 billion. The report covers Pasta Market industry forecast and is segmented into Product including dried pasta, chilled and fresh pasta, and canned and preserved pasta, Distribution Channel including offline and online, and Geography including Europe, North America, APAC, South America, and Middle East and Africa. The market size, historical market size (2017-2021), and forecasts are provided on the basis of value (USD billion) for all the above segments.
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The COVID-19 pandemic significantly impacted Europe, resulting in widespread lockdowns in 2020 and a decline in pasta sales. However, government measures like social distancing and mass vaccination campaigns led to reduced cases in 2021, allowing for the reopening of retail outlets, restaurants, and food stalls. This improved situation boosted pasta sales as consumer foot traffic increased post-COVID. Additionally, economic conditions saw substantial improvement, enhancing consumer spending power in 2021. Consequently, Europeans allocated more funds to various products, including food and beverages like pasta, indicating growth in the European pasta market during the forecast period.
The growing prominence of private labels is a key factor driving the market growth. Instant pasta is gaining popularity due to the rising demand for convenient food. Its quick preparation, easy cooking, and extended shelf life make it appealing. Working professionals find it especially convenient. Manufacturers are introducing new instant pasta options to meet this demand, such as Premier Foods' Batchelors Pasta n Sauce Chef Special range. Home cooking is on the rise, driven by health awareness and concerns about food quality. This trend, along with the convenience factor, is contributing to the increased demand for instant pasta, especially among working women. As a result, the global pasta market is expected to grow in the forecast period.
Dried Pasta Segment Holds the Largest Market Share
The dried pasta segment was valued at USD 28.33 billion in 2017 and continued to grow until 2021. Dried pasta has a firm texture and can hold up longer, and as such, it takes longer to cook than fresh pasta. Dry pasta is made by combining semolina flour, water, and other basic ingredients. It generally grows in size when baked or boiled. Dried pasta has a wide line of products to cater to different consumer tastes and preferences. Perfect for strongly flavored dishes and strong sauces such as pesto, tomato sauce, and ragu sauce. In France, dry spaghetti is the most commonly-consumed pasta, with more than 78% of households consuming it. A survey conducted by a specialty pasta manufacturer Nuovo in 2021 found that 70% of respondents indicated they consumed dry pasta at least once within the last three months. Thus, the increasing popularity of dried pasta and new product launches in the same segment is expected to drive the growth of this segment during the forecast period.
Pasta Market - Revenue Share by Dried Pasta Segment, 2017-2027
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Europe Holds a Prominent Position in the Pasta Market
Europe is estimated to contribute 45% to the growth of the global market during the forecast period. The European pasta market is poised for slower growth in the forecast period, primarily due to market maturity in key pasta-consuming nations like Italy, Germany, France, the Netherlands, Spain, and the UK.
Europe ranks high as a global pasta exporter and the second-largest importer. While fresh foods and wheat products maintain their popularity, the demand for packaged, instant, and convenient pasta is on the rise, driven by millennials and the working population seeking affordable, nutritious options. Except for canned pasta, all pasta types are expected to increase their market share, with fresh/chilled pasta and filled pasta showing strong potential. Factors such as increased home cooking, convenience, and reduced cooking time further drive market growth in the region.
Pasta Market Size, By Region, Global, 2017-2027
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The Pasta Market is fragmented in nature. Some significant players include 8TH Avenue Food & Provisions, Archer Daniels Midland Co., Barilla G. e R. Fratelli Spa, Catelli Foods Corp.
The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Ebro Foods SA, F. Divella Spa, F.lli De Cecco di Filippo Fara San Martino Spa, ITC Ltd, JSC MAKFA, Nestle SA, Newlat Food SpA, Prairie Harvest Canada Ltd., Rana USA Inc., Slendier, The Kraft Heinz Co., TreeHouse Foods Inc., Ugo Foods Group Ltd., and Unilever PLC
The pasta market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 - 2027.
Pasta Market Scope |
|
Report Coverage |
Details |
Page number |
162 |
Base year |
2022 |
Historic period |
2017 - 2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 3.55% |
Market growth 2023-2027 |
USD 7.38 billion |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
3.35 |
Regional analysis |
Europe, North America, APAC, South America, and Middle East and Africa |
Performing market contribution |
Europe at 45% |
Key countries |
US, Canada, Italy, Germany, and France |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
8TH Avenue Food & Provisions, Archer Daniels Midland Co., Barilla G. e R. Fratelli Spa, Catelli Foods Corp, Ebro Foods SA, F. Divella Spa, F.lli De Cecco di Filippo Fara San Martino Spa, ITC Ltd, JSC MAKFA, Nestle SA, Newlat Food SpA, Prairie Harvest Canada Ltd., Rana USA Inc., Slendier, The Kraft Heinz Co., TreeHouse Foods Inc., Ugo Foods Group Ltd., and Unilever PLC |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
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