Enjoy complimentary customisation on priority with our Enterprise License!
The global smart-connected pet collars market size is forecast to increase by USD 596.76 million at a CAGR of 9.5% between 2022 and 2027. The growth of the market depends on several factors, including the strong bond between owners and pets, the rise in the aging population globally, especially in developed countries.
Additionally, the market is witnessing significant growth due to training activity and increasing pet owners awareness of their pets health and well-being. With features like GPS trackers and temperature sensors, these smart pet collar ensure pet safety and provide real-time monitoring of their lost and stolen pets, safe zones, danger, sleep patterns, calories burnt, and nutrition. As disposable incomes increases results in spending power and technological facilities improve, the market is poised for expansion, attracting both consumers and market competitors alike.
To learn more about this report, View Report Sample
The strong bond between owners and pets is notably driving the market growth, although factors such as the presence of network connectivity issues may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The strong bond between owners and pets is one of the major drivers impacting the market growth. Many individuals treat domestic animals, especially dogs, as companions. Dogs have a long association with human beings and adapt well to their lifestyles. Most owners train their pets to enhance their relationship with the animal and enable them to carry out tasks. Technological advances are taking place in the pet industry every day. are drawing consumer interest owing to their wireless technology and innovative products.
Most companies have integrated mobile applications into the cloud server to store data. They have come up with ultrasonic whistles that restrict pets, especially dogs, from barking excessively. companies are currently focusing on introducing advanced features in pet smart connected collars. These include identifying food that may induce allergies or digestive complications. Such factors will increase the market growth during the forecast period.
The growing demand from working individuals for pet monitoring is one of the major trends influencing the market growth. Some small and mid-sized businesses (SMBs) have started introducing pet-friendly policies, such as allowing employees to bring their pets to the workplace. However, most companies do not support such policies as they feel that they will affect the work environment. Most people are away from their homes for around 8-10 hours a day, which leads to a demand for smart collars to monitor their pets. The use of helps them connect with their pets from their work location via specified mobile applications.
This enhances the interaction between the owner and pet, thus supporting the growth of the global smart-connected pet collar market. For instance, Mars Inc. launched an Artificial Intelligence (AI)-based facial recognition mobile app called ForPaw to help pet parents and animal rescuers quickly identify and locate dogs in the city. Such factors will increase the market growth during the forecast period.
The presence of network connectivity issues is one of the major challenges impeding the market. Most use a network communication system. Some companies have started manufacturing Wi-Fi modems, where a network is not required to trace the location of the pet. However, these Wi-Fi routers have certain limitations. SCOLLAR Inc. (SCOLLAR) is one of the leading manufacturers of and offers the SCOLLAR Wi-Fi base station. It turns the GPS signal off when the animal moves about within the Wi-Fi range. It also helps increase the battery backup of the smart-connected pet collar by deactivating global positioning systems (GPS) when the animal moves within the Wi-Fi range.
Most work on 3G/4G connectivity. The device stops working if there is an issue with network connectivity. The collar requires a high-speed network to share location details with the user's smartphone. The collar can face heating issues due to poor signals. Such factors will hinder the market during the forecast period.
The market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Dogtra Co.: The company offers Dogtra Pathfinder TRX. Also, through this segment, the company offers user-friendly e-collars that are designed for the most demanding training conditions.
The market research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market share growth by the offline segment will be significant during the forecast period. The offline segment includes specialty stores, department stores, supermarkets, and hypermarkets. Department stores are expected to generate more revenue compared to other offline distribution channels, such as retail stores and hypermarkets. These stores offer at competitive prices to attract customers.
Get a glance at the market contribution of various segments View the PDF Sample
The offline segment was valued at USD 742.00 million in 2017 and continued to grow until 2021. In this segment, Tesco Plc (Tesco), Walmart Inc. (Walmart), and Target Corp. (Target) are some of the largest retail chains that have a separate retailing segment for pet care products, such as, at their stores. companies employ promotional and marketing strategies, such as branding through signages and discounts on products, at their stores. Specialty stores offer an exclusive range with a comprehensive product mix.
Over the last decade, the number of specialty stores has witnessed steady growth, as these stores offer wide assortments of. companies rely on such retail stores and plan their budgets for marketing, advertising, and promotional activities to enhance their product and brand visibility among customers. These retail formats are crucial for increasing sales in the global market.
For more insights on the market share of various regions Download PDF Sample now!
North America is estimated to contribute 36% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The popularity of pets in North America is the strongest among all other regions. With a growing millennial population and an ever-increasing trend of pet humanization, consumers in North American countries spend most on premium and luxury goods for their pets than just on pet food. The region also has the greatest number of dual-income nuclear families, and owners spend lavishly on their pets. As a result of these factors, the market in North America is expected to witness the fastest growth during the forecast period.
The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
The Smart-connected collars market is booming with innovative features like GPS technology, training activities, and LED displays. These collars serve as a multi-purpose tool, integrating with smartphones via Wi-Fi and Bluetooth for real-time pet monitoring and pet control.. Unlike traditional collars, these devices offer precise location tracking and activity monitoring. They provide a range of benefits, including improved safety and health monitoring for pets. As pet owners increasingly prioritize their pets' well-being, the market for smart-connected pet collars is expected to continue growing.
Smart-Connected Pet Collars Market Scope |
|
Report Coverage |
Details |
Page number |
155 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 9.5% |
Market growth 2023-2027 |
USD 596.76 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
8.5 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 36% |
Key countries |
US, Canada, China, France, and Germany |
Competitive landscape |
Leading companies, Market Positioning of companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Barking Labs Corp., Dogtra Co., Eureka Technology Partners LLC, Findster Technologies SA, FitBark Inc., Garmin Ltd., Gibi Technologies Inc., Loc8tor Ltd., Mars Inc., Pawscout Inc., PetPace, Pitpatpet Ltd., Radio Systems Corp., RAWR Inc., SCOLLAR Inc., SGI Venture Ltd., Smart Tracking Technologies LLC, Tractive GmbH, UbiSight Technology LLC, and Wagz Inc. |
Market dynamics |
Parent market analysis,Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period. |
Customization purview |
If our market research report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market report to meet your requirements.
Get lifetime access to our
Technavio Insights
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.