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Market research analysts at Technavio predict that the global referral management software market will grow at a CAGR of around 22% by 2021. This market research analysis identifies the pricing strategies followed by vendors as one of the primary growth factors for this market. The vendors in this marketspace are offering value-based pricing models that are customer-centric and the price of these software depends on the software vendor's ability to provide differentiating features of the software solution. The customer focuses on constrained IT budgets, the ability to opt for free models, and ROI prior to the implementation of the referral management software. Consequently, the vendors are providing SaaS, term licensing, and commercial open-source models and are also differentiationg their pricing structures to increase their software's adoption.
The integration of analysis into healthcare services will be one of the key trends that will gain traction in this market in the next few years. The vendors in the market are integrating analytics and business intelligence software technologies in the healthcare services to serve their clients efficiently and that can aid the service providers discover patterns and trends in their operations. The software solutions help the companies in developing effective models for healthcare services. The major end users are the hospitals, patients, and healthcare practitioners and these end users take into account factors such as cost-effectiveness, features, user-friendliness, and interoperability while purchasing the referral management software.
The market is fragmented due to the presence of diversified international and regional vendors. The vendors are innovating and launching new features that are designed to render the competitors? products obsolete. The competition among the market players will intensify in the coming years due to the increase in product and service extensions and technological innovations. To consolidate their market shares, the vendors also follow strategies such as M&A.
The leading vendors in the market are -
The other prominent vendors in the market are Axixe, AxSys Technology, Brightree, Clarity Health, Conifer Health Solutions, Docman, Etransmedia Technology, InnovAccer, InteliChart, KYRUUS, Medicalis, MyHealthDirect, Napier Healthcare, Patient Placement Systems, Streamlined Medical Solutions, TELUS, Treatspace, and Vantage Referral Management.
The on-premises referral management software is ideal for large organizations as they have all the necessary infrastructure including in-house IT support and backup servers to provide the extra level of security. Additionally, this model is priced under a one-time perpetual license fee and this facilitates healthcare providers to have complete control over their crucial data.
Influenced by the increased adoption of digital technology and security regulations that safeguard the data, boost security, privacy, and productivity, the Americas witness a high adoption of referral management software. Healthcare organizations in this region are increasingly implementing this model since it aids them in streamlining the referral process and ensure effective cost management.
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This upcoming industry research report on the global referral management software market offers insights into the major trends and developing drivers influencing the growth of the ICT industry. Our market research reports for the ICT industry follow a reliable data collection procedure and offer an analysis of fast growing market segments like enterprise application. The upcoming report on the global referral management software market provides ample information on the market to make informed strategic decisions by considering parameters as market size, emerging geographical regions, and technological developments.
The market research analysts at Technavio follow extensive primary and secondary research methodologies to gather data from customers, manufacturers, blue-chip companies, consumers, and other key stakeholders. The industry report also identifies the major challenges faced by the industry and the opportunities lying in the market so that the clients can be proactive in their business strategies. This upcoming market research report on the global referral management software market also covers vendors like Refrrral Candy, Referral Rock, InviteBox, Extole, Ambassador, Influitive, Everfave, SignPost, and CloudSponge.
This upcoming industry report on the global referral management software market also considers the growth of the related enterprise application markets such as global document-centric collaboration software market and global workforce management software market, which are expected to grow at a CAGR of almost 10% and 7%, respectively, during the forecasted period. Additionally, to offer clients the scope to identify possible market opportunities and expand in niche markets, this report on the global referral management software market also covers geographies like the Americas, APAC, and EMEA.
The upcoming industry research report on the global referral management software market also categorizes the key drivers, major trends, as well as the limitations that the enterprise application sector currently experiences. It also presents insights into the rapidly changing competitive situation to give clients a realistic picture of the forthcoming events within the ICT industry. Technavio also provides deep-dive market assessments into the sectors such as data center and automatic identification system.
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