Enjoy complimentary customisation on priority with our Enterprise License!
The sports analytics market is projected to reach a value of USD 6.53 billion in 2027, at a CAGR of 23.25% between 2022 and 2027. The market overview involves a comprehensive analysis, integrating market trends, growth analysis, and forecasting. Market research and growth assessments contribute to a thorough market analysis and report.
Analysis Period | 2017-2027 |
Market Size (2017) Historic Year | USD 1.35 billion |
Market Size (2027) - Forecasted Year | USD 6.53 billion |
Historic Opportunity (2017-2021) | USD 0.59 billion |
Historic CAGR | 9.49 % |
Forecasted Opportunity (2023-2027) | USD 4.23 billion |
Market Opportunity Transformation Growth | 383.70 % |
Market Opportunity Capitalization | USD 4.82 billion |
Sports analytics can help teams and individual athletes optimize performance, enhance training programs, and strategize game plans. Emphasizing market trends and analysis, the overview delves into market growth and trends, providing insights for market growth and forecasting. With an emphasis on accurate market forecasting, this overview offers a holistic understanding of the game industry, addressing the dynamic landscape and evolving trends that shape the market's trajectory.
To learn more about this report, Download Report Sample
The sports analytics market refers to the use of data analysis techniques to gain insights and improve decision-making in the field of sports. The market is expected to grow at a significant rate due to increasing adoption by sports organizations. Advanced technologies such as artificial intelligence and machine learning are being integrated into sports analytics platforms to provide more accurate and real-time insights. Major sports leagues around the world, including the NFL, NBA, and Premier League, are leveraging to gain a competitive edge.
The growing demand for mobile applications in sports, utilizing features like predictive modeling, strategy, decision-making algorithms, drives the market growth. Software providers like Blue Star Sports and SAP leverage these trends. Blue Star Sports offers a mobile app, that aids team management and communication. SAP integrates advanced technologies, including AI (artificial intelligence) and machine learning, to enhance player performance analysis and engage fans. The surge in mobile app adoption is a key driver in the market.
The integration of advanced technologies marked by AI, machine learning, and predictive modelling, stands out as a dominant trend. These technologies revolutionize decision-making, player evaluation, and fan engagement. Deep neural networks and clustering algorithms contribute to efficient data analysis, aiding in strategy formulation and targeted marketing. The increasing adoption of cutting-edge technologies in sports analytics is a pivotal trend, shaping the market's trajectory.
Challenges and Opportunities of the Market
System integration and interoperability issues is a challenge that affects the growth of the market. This problem is common among globally recognized sports teams and athletes, who are highly supported by sponsorship. These end users prefer internal analytics for a more personalized approach to improving their performance. Considering the need for IT providers for these solutions, these groups and individuals will face challenges related to interoperability and system integration. The solution provider must provide IT solutions that can seamlessly integrate with a sports club's existing IT infrastructure.
Moreover, technical issues in the process can lead to significant losses for individuals, sports clubs, and leagues, thereby affecting their operational efficiency. Integrating new IT systems with existing traditional IT infrastructure can lead to cross-platform system integration issues. Market players must be able to seamlessly integrate the latest IT systems into clubs with the help of an IT team with the necessary technical expertise. Therefore, interoperability and system integration issues are expected to hinder the growth of the market during the forecast period.
Football is the Leading Segment to Dominate the Market
The football segment showed a gradual increase in the market share of USD 588.53 million in 2017 and continued to grow by 2021. Football is the most popular sport in the world, attracting the most viewers. Most football clubs in Europe have implemented data analytics systems to analyze player performance and make strategic decisions. One of the key factors behind the huge popularity of the sport is that it attracts a large number of viewers for domestic leagues, such as the Champions League, English Premier League, and Spanish La Liga. , as well as international tournaments, such as the World Cup and European Championship.
Market - Revenue Share by Football Segment, 2017-2027
For more details on other segments, Download Sample Report
The future outlook for the industry holds immense promise, with advancements in technology penetration, introducing new opportunities and shaping the significance of data-driven decision-making. In addition to North America, regions like South Korea and Ireland are embracing sports technology, altering game strategies and refining operations. The introduction of platforms like Exasol has amplified the potential for broadcasters, associations, and baseball teams to analyze opponents, refine choices, and predict outcomes. The adoption of advanced tools among major league baseball teams has surpassed a significant majority. As the industry progresses, revenue forecasts indicate substantial growth, driven by the increasing adoption of analytics in various sporting activities.
North America Holds a Prominent Position in the Market
North America is estimated to contribute 38% to the growth of the global market during the forecast period. The US is one of the key contributors to the growth of the regional market, followed by Canada in 2021. The rising adoption of sports software in the region is contributing to the growth of the market. In the US, sports organizations seek to gain a competitive and business advantage in the field by gleaning hidden insights from data using analytical tools.
Furthermore, the National Basketball Association (NBA) began using data analytics in 2020 to identify trends that could improve on-court tactics, thereby improving athlete performance. The basketball analytics market is expected to grow at an accelerated CAGR over the next five years. As a result, the growing adoption of analytics in sports performance management has increased the adoption of cloud-based services in the region. This increased adoption of sports along with cloud-based solutions in the US, is expected to drive the growth of the market in the region during the forecast period.
Market Size, By Region, Global, 2017-2027
To understand geographic trends Download Report Sample
The global market experiences robust growth as it addresses diverse needs in the sports industry. Regionally, player recruitment and scouting gain prominence, with a focus on player fitness and predictive modeling. The market segmentation reflects a variety of sports types, accommodating different features and analytics tools tailored to the unique goals of clients. The valuation of the market extends beyond facts and figures, encompassing the impact on the overall sports business. Charts and tables play a crucial role in visualization, aiding in effective broadcast management and providing insights into the global sports industry.
The effect is significant as predictive modeling influences decision-making in player recruitment and performance optimization. As the sports market analytics continue to evolve, the integration of advanced features enhances the market's appeal, attracting a global clientele. The comprehensive approach to analytics, encompassing a wide variety of sports and utilizing diverse visualization tools, charts a course for continued global market growth in the dynamic and ever-expanding field.
The market is fragmented in nature. Some significant players included in this market growth analysis report are:
Blinkfire Analytics Inc., Catapult Group International Ltd., ChyronHego Corp., Deltatre SpA, ExlService Holdings Inc., Experfy Inc.
The Technavio research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
International Business Machines Corp., iSportsAnalysis Ltd., Nielsen Holdings Plc, Oracle Corporation ., Qualitas Global Services B.V., Salesforce Inc., SAP SE, SAS Institute Inc., Sportcor, Sportradar AG, SportsSource Analytics, Stats Perform group of companies, TruMedia Networks Inc., and Zebra Technologies Corp.
In the ever-evolving landscape of the market, vendors play a crucial role in shaping the industry's trajectory. Tableau Software, ChyronHego Corporation, and other key players contribute much to the field, emphasizing the importance of sports data analysis. These vendors employ sophisticated algorithms and sports equipment tools to delve into various aspects, including injuries, player data, and training sessions. Their role extends to monitoring weather conditions and analyzing the effectiveness of different strategies in football leagues such as the Bundesliga and high-profile events like UEFA Euro 2020 and the Olympic Games.
The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 - 2021.
Market Scope |
|
Report Coverage |
Details |
Page number |
183 |
Base year |
2022 |
Historic period |
2017 - 2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 23.25% |
Market growth 2023-2027 |
USD 4.23 billion |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
20.01 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 38% |
Key countries |
US, China, Japan, Germany, and UK |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Blinkfire Analytics Inc., Catapult Group International Ltd., ChyronHego Corp., Deltatre SpA, ExlService Holdings Inc., Experfy Inc., International Business Machines Corp., iSportsAnalysis Ltd., Nielsen Holdings Plc, Oracle Corp., Qualitas Global Services B.V., Salesforce Inc., SAP SE, SAS Institute Inc., Sportcor, Sportradar AG, SportsSource Analytics, Stats Perform group of companies, TruMedia Networks Inc., and Zebra Technologies Corp. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our market forecast report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
Get lifetime access to our
Technavio Insights
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.