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The steering robot market size is estimated to grow at a CAGR of 8.25% between 2022 and 2027. The market size is forecast to increase by USD 65.94 million. The growth of the market depends on several factors such as growth in automotive R&D and engineering, emphasis on vehicular safety regulations and advantages offered by steering robots for vehicle dynamics testing. Our report examines historic data from 2017 to 2021, besides analyzing the current market scenario.
This report extensively covers market segmentation by Application (testing and automation driving), Vehicle Type (cars, buses, and trucks), and Geography (Europe, APAC, North America, Middle East and Africa, and South America). It also includes an in-depth analysis of drivers, trends, and challenges.
Steering Robot Market Forecast 2023-2027
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Our researchers studied the data for years, with 2022 as the base year and 2023 as the estimated year, and presented the key drivers, trends, and challenges for the market. Although there has been a disruption in the growth of the market during the COVID-19 pandemic, a holistic analysis of drivers, trends, and challenges will help companies refine marketing strategies to gain a competitive advantage.
The use of steering robots for vehicle dynamics testing has increased over the years. Tests such as rollover tests and misuse testing have been the focus, due to the advantages offered by steering robots compared to other testing equipment and methods.
In addition, steering robots provide several benefits such as reducing the risk for human drivers, especially for physically demanding and tedious tasks, improving the accuracy of vehicle manoeuvres, enhancing data coherence, ensuring precision in the positioning of multiple vehicles, and making it easy to check for timely deployment of airbags by driving vehicles over ramps and sand-banks. These advantages will contribute to the growth of the global steering robot market during the forecast period.
Automotive manufacturers and OEMs will invest in steering robots and other automotive test equipment to enhance their design process. One reason for this is the compulsory installation of electronic stability control (ESC) systems in cars, which has led to an increase in investment in advanced testing equipment by manufacturers. VBOX, a major vendor in the automotive test equipment industry, offers equipment that is suitable for conducting sine with dwell tests without any ride height sensors or accelerometers.
Moreover, these can be integrated with steering robots to comply with standards such as FMVSS126 and ECE R13H. Therefore, the integration of steering robots with such features will drive the growth of the global steering robot market during the forecast period.
Although steering robots offer significant advantages over human drivers, potential end-users are not yet widely aware of them. To overcome this, vendors need to adopt comprehensive marketing campaigns and conduct cost-benefit analyses for end-users to help them assess the feasibility of implementing steering robots. However, the market still faces challenges in accepting robotics due to a lack of trust and incapability in using technology. In several cases, people have rejected robots in favour of human touch.
However, vendors are putting more effort into increasing end-user awareness, enhancing marketing strategies, and improving training for care personnel. They are also focusing on improving the dexterity of robots and their software capabilities. Despite these efforts, the lack of awareness and acceptance of steering robots may remain a major challenge in the global market during the forecast period.
The market share growth by the testing segment will be significant during the forecast period. Due to the ability of steering robots to perform actions repeatedly for the same inputs, the testing segment of the global steering robot market will gain traction. Companies in the market are leveraging the expertise of their professionals in providing vehicle dynamics testing. Globally, expanded research and development spending on automotive testing has led to a rise in the number of testing facilities and open testing grounds.
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The testing segment was the largest and was valued at USD 62.55 billion in 2017. The significant emphasis of companies will be on enhancing the service offering to ensure that client-specific driving manoeuvres for testing a wide range of driving dynamics variables are established to grow in the market. Therefore, the rising demand for efficient and accurate testing of automotive components, such as steering systems, to assure safety and compliance with regulations, the increasing adoption of automated testing solutions in the automotive industry, advancements in steering robot technology, and the need for faster and cost-effective testing processes will drive the growth of the testing segment of the global steering robot market during the forecast period.
Based on vehicle type, the market has been segmented into cars, buses and trucks. The cars segment will account for the largest share of this segment. Manufacturers in the automotive industry have been emphasizing engineering vehicles that ensure the driver's protection against car crashes. For instance, cars are equipped with a range of airbags, curtains, structural enhancements, advanced safety belts, and other safety enhancements. Players in the global automotive industry are increasingly likely to invest in steering robots so that the new car models designed and manufactured by them have an acceptable level of dynamic stability with the increase in market competition. They are expected to increase their investment in steering robots and similar technologies as manufacturers are increasing their production of high-quality cars, which reduces safety-critical issues in the product development stage, thereby producing high-quality cars. These factors will fuel the demand for steering robots and, in turn, will drive the growth of the global steering robot market through the cars segment during the forecast period.
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APAC is estimated to contribute 37% to the growth by 2027. Technavio’s analysts have elaborately explained the regional trends, drivers, and challenges that are expected to shape the market during the forecast period. Another region offering significant growth opportunities to vendors is Europe. Due to the maturing and stagnating electronics demand in the region, the steering robot market in Europe is expected to grow at a slower rate compared with the market in other regions. However, the automotive industry in the region has been recovering with economic activity stabilizing and consumer confidence improving. At the same time, matured markets in the EU, such as Germany and the UK, are expected to grow at a slow pace due to the rising competition among vendors and the high product penetration in the market.
In addition, hybrid vehicles dominate the automotive industry in the region due to higher adoption in countries such as France and the UK. The hybrid EV market in the region is anticipated to shift toward all-electric vehicles. The heightened adoption of hybrid vehicles in this region is attributed to favourable government policies, thereby boosting sales. Therefore, the growing emphasis of the EU on the adoption of Hybrid EVs may drive the growth of the steering robot market in Europe during the forecast period.
In 2020, the outbreak of the COVID-19 pandemic forced governments of various countries in the region, such as the UK, Germany, and France, to impose lockdowns to contain the spread of the disease. However, the initiation of mass vaccination drives led to the lifting of lockdowns and the resumption of industrial operations in the region. Consequently, the expansion in automotive sales revived the growth of the regional market in 2021. Moreover, the rising emphasis on automotive safety regulations and compliance, the rising adoption of ADAS in vehicles, the presence of significant automobile manufacturers, and the rising investments in autonomous driving technologies will subsequently contribute to the growth of the regional steering robot market during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
4a Technology GmbH - The company offers steering robots such as 4activeDR driving robot which is an advanced computer controlled system for dynamic ADAS and NCAP tests with vehicles on proving grounds or test tracks.
We also have detailed analyses of the market’s competitive landscape and offer information on 20 market companies, including:
4a Technology GmbH, AB Dynamics plc, Artificial Intelligence Structures SA, Applied Measurement Australia Pty. Ltd., Hexagon AB, HI-TEC SRL, Humanetics Innovative Solutions Inc., Oxford Technical Solutions Ltd., Racelogic, Renishaw Plc, RMS Dynamic Test Systems, Techtarget Equipamentos Cientificos Ltda., VEHICO GmbH, Datron Technology Ltd, and Stahle GmbH.
Technavio report provides an in-depth analysis of the market and its players through combined qualitative and quantitative data. The analysis classifies companies into categories based on their business approaches, including pure-play, category-focused, industry-focused, and diversified. Companies are specially categorized into dominant, leading, strong, tentative, and weak, based on their quantitative data analysis.
The steering robot market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Steering Robot Market Scope |
|
Report Coverage |
Details |
Page number |
157 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 8.25% |
Market growth 2023-2027 |
USD 65.94 million |
Market structure |
Concentrated |
YoY growth 2022-2023(%) |
7.97 |
Regional analysis |
Europe, APAC, North America, Middle East and Africa, and South America |
Performing market contribution |
APAC at 37% |
Key countries |
US, China, Japan, Germany, and Italy |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
4a technology GmbH, AB Dynamics plc, Airtificial Intelligence Structures SA, Applied Measurement Australia Pty. Ltd., Hexagon AB, HI TEC SRL, Humanetics Innovative Solutions Inc., Oxford Technical Solutions Ltd., Racelogic, Renishaw Plc, RMS Dynamic Test Systems, Techtarget Equipamentos Cientificos Ltda., VEHICO GmbH, Datron Technology Ltd, and Stahle GmbH |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by Vehicle Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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