Overview of the global topical contraceptive market
Market research analysts at Technavio predict that the global topical contraceptive market will grow steadily during the next four years and post a CAGR of about 2% by 2021. This market research analysis identifies the growing importance of family planning as one of the primary growth factors for this market. Organizations such as the Asia Pacific Council on Contraception (APCOC), the European Society of Cardiology (ESC), and the International Planned Parenthood Federation (IPPF) are conducting programs to spread awareness about contraceptive drugs and devices. Additionally, the governments in developing countries have taken initiatives toward family planning and easy access to contraceptives to prevent pregnancy-related health risks, unsafe abortions, and adolescent pregnancies. Moreover, factors including increase in awareness and understanding the importance of family planning increase the availability and use of contraceptives such as topical contraceptives, which will subsequently boost the growth of the market.
One of the latest trends that will gain traction in the topical contraceptive market in the coming years is the increasing awareness through social media marketing. The risk of unintended pregnancies has decreased with the rise in awareness about modern contraceptives through social media initiatives and increase in the number of social network users across the world. Vendors are likely to invest more on these platforms to target young adults as they are curious about social networking sites. Therefore, there is an increase in the shelf space in pharmacies, clinics, hospitals, and other distribution channels with the increase in social awareness.
Competitive landscape and key vendors
Though topical contraceptive market is characterized by the presence of a limited number of players, this market appears to be competitive. Major players in this market are increasing their footprint by giving importance to features such as quality, pricing, and market reach. Additionally, it is crucial for vendors to understand the requirements of their target audience to grow and attain success in the market. Moreover, vendors are also offering products across various price ranges to cater to both the premium and low-end segments.
The leading vendors in the market are -
- ALLERGAN
- Mylan
- Merck Millipore
- Pfizer
- Teva Pharmaceuticals
The other prominent vendors in the market include Afaxys, Agile Therapeutics, Ansell, Bayer Pharma, Caya, Ferring Pharmaceuticals, Female Health, Fuji Latex, HLL Lifecare, Janssen Pharmaceutical, Lipocine, Lupin Pharmaceuticals, Mayer Laboratories, Okamoto Industries, Reckitt Benckiser, and Syzygy Healthcare.
Segmentation by distribution channel and analysis of the topical contraceptive market
- Online stores
- Retail stores
During 2016, the retail stores segment accounted for the major shares and dominated this market. The availability of a wide range of product offerings, which allows customers to compare the products of various brands under a single roof is driving the demand for topical contraceptives sold in retail outlets. Factors such as counseling, easy availability of drugs, and ability to compare prices will contribute to the growth of this industry segment in the coming years.
Geographical segmentation and analysis of the topical contraceptive market
This market study estimates that in terms of geographic regions, the Americas will be the major revenue contributor to the market by 2021. The market is expected to grow at an increased rate due to the increase in family planning initiatives undertaken by governments and non-governmental organizations (NGOs) in these countries. Additionally, the increase in awareness about the importance of contraceptives, their availability, and the affordability by teenagers, will also fuel the growth of the topical contraceptive market in this region.
Key questions answered in the report include
- What will the market size and the growth rate be in 2021?
- What are the key factors driving the global topical contraceptive market?
- What are the key market trends impacting the growth of the global topical contraceptive market?
- What are the challenges to market growth?
- Who are the key vendors in the global topical contraceptive market?
- What are the market opportunities and threats faced by the vendors in the global topical contraceptive market?
- Trending factors influencing the market shares of the Americas, APAC, and EMEA.
- What are the key outcomes of the five forces analysis of the global topical contraceptive market?
Technavio also offers customization on reports based on specific client requirement.
Topical contraceptives are contraceptive patches that release hormones, estrogen, and progestin to prevent pregnancies. They work in a similar manner as oral contraceptives. With the exponential rise in the demand for contraceptives, the upcoming industry research report from Technavio on the topical contraceptive market for the forecast period of 2017 to 2021 will help businesses develop sustainable growth strategies and achieve higher market shares.
By considering an extensive research approach of quantitative and qualitative data collection methods and covering various factors including the rising demand for a diverse array of products across geographical regions, research analysts at Technavio diagnose the growth prospects of the health and wellness sector. According to our industry research analysts, growing innovation and effectiveness of female contraceptives are the primary factors responsible for the growth of the topical contraceptive market. This impending research report on the topical contraceptive market also considers the growth of the similar markets such as clinical mobility aids market and feminine hygiene products market in the health and wellness sector, which are predicted to steadily grow at a CAGR of more than 4% and close to 5%, respectively until 2021. With an extensive analysis of the various parameters including the shift in customer preferences and the overall market performance, Technavio provides customized reports that support businesses in identifying new growth prospects.
The upcoming report for the topical contraceptive market also identifies the major drivers, impending trends, along with the challenges currently experienced by the health and wellness sector. In order to offer a holistic view of the future direction of the industry, this market research report offers insights into the dynamically changing competitive landscape along with the products and services offered by key vendors and their presence across various geographical regions.