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The wheatgrass products market size is estimated to grow by USD 63.96 million at a CAGR of 6.12% between 2022 and 2027. The growth of the market depends on several factors, including high demand for supplements, frequent product launches, and nutraceutical Industry growth.
The report also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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The high demand for supplements is notably driving the market, although a challenging regulatory environment may impede the market. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
High demand for supplements is notably driving the market. Dietary supplements are one of the fastest-growing industries. Growing awareness of personal health and well-being due to changing eating habits and busy lifestyles is expected to boost the demand for wheatgrass supplements during the forecast period. Increasing urbanization and rising disposable incomes will lead to nutritional deficiencies. There is an increasing demand for products that can be handled more conveniently. Wheatgrass-based supplements are consumed for their antioxidant properties that help prevent cancer. Taking wheatgrass supplements can help lower cholesterol levels and reduce the risk of heart disease. Increasing consumer awareness of personal health and well-being is expected to be the major driver during the forecast period.
High demand for superfoods is a key trend influencing the market. Antioxidants such as vitamin C and vitamin E in wheatgrass make it a preferred choice for health-conscious consumers. The antioxidants in wheatgrass reduce oxidative stress and protect the body against health problems such as arthritis, cancer, and neurodegenerative diseases. This is considered a superfood due to its low-calorie content and high nutritional value. Superfoods are nutrient-dense foods that are believed to have health benefits beyond their basic nutritional value.
The growing demand for superfoods is fueled by growing consumer awareness of the health benefits of superfoods, increasing demand for natural and organic products, and increasing prevalence of chronic diseases such as diabetes, heart disease, and cancer. The demand for superfoods has increased significantly over the past few years and is expected to continue increasing during the forecast period.
The challenging regulatory environment is impeding the market. The growth of the market has increased the need for government intervention and stricter regulations regarding the production, distribution, safety testing, and efficacy claims of dietary supplements. Over the past decade, the US Food and Drug Administration (FDA) has tightened safety standards for consumable foods and drugs, leading to an increase in dietary supplement labeling violations. For this reason, manufacturers of wheatgrass products must be careful when making claims about the nutritional benefits and potency of their products and avoid making false claims.
Stringent regulations are also in place during manufacturing to ensure the safety and quality standards expected of wheatgrass supplements. Such increased regulation is expected to pose a challenge for manufacturers as they have to expend more capital on research and development, complex manufacturing solutions, and safety testing. Therefore, stringent regulations on the production and distribution of dietary supplements are expected to hamper the market during the forecast period.
The Market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
DynamicGreens Ltd: The company produces and sells different types of wheatgrass products which are grown naturally in fields and are well-fed.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market share growth by the powder segment will be significant during the forecast period. The powder segment dominated the global market in 2022, capturing the highest market share. The demand depends on various factors such as perceived health benefits, availability, and consumer Preferences. This is commonly consumed as a dietary supplement because it is rich in nutritional components such as vitamins, minerals, and antioxidants.
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The powder segment was valued at USD 69.20 million in 2017 and continued to grow until 2021. The trend towards healthy eating and wellness has also contributed to the popularity of wheatgrass powder. Therefore, increasing awareness will have a positive impact on the growth of the market during the forecast period.
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North America is estimated to contribute 30% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
North America accounted for the largest share of the market in 2022. With increasing consumer purchasing power, the United States has developed into an important market in North America. The growing geriatric population, growing interest in healthcare, and growing interest in health through nutrition are expected to spur market growth during the forecast period. The rise in fitness centers, health clubs, gyms, and a growing awareness of fitness among young people is expected to increase the demand for energy and weight management. As the acceptance of sports as a profession increases, the demand for dietary supplements containing wheatgrass is expected to increase. Consumers in the region are beginning to realize the health benefits of consuming wheatgrass regularly, increasing the demand. Increasing medical expenditure across the region is expected to have a positive impact on the market during the forecast period.
The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the market growth and trends opportunities from 2017 to 2027.
The Market is witnessing growth due to the increasing awareness of the health benefits of wheatgrass. Consumers are shifting towards clean-label food and embracing wellness trends, especially the aging population and diabetic patients. The market is influenced by changing consumer behavior patterns and the rising popularity of plant-based and superfood products. The Craft Bakers Association (CBA) is also playing a role in promoting these products. E-commerce channels, including MyProtein, are key distribution channels driving sales in the market. Segmentation by form, distribution channel, and region allows for targeted marketing strategies. Organizations like the International Diabetic Federation and the World Health Organization (WHO) support the consumption of wheatgrass products, especially for their potential benefits in conditions like breast cancer. The market's future growth is expected to be driven by the B2C segment and the online segment, reflecting evolving consumer preferences and purchasing habits.
Wheatgrass Products Market Scope |
|
Report Coverage |
Details |
Page number |
143 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 6.12% |
Market growth 2023-2027 |
USD 63.96 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
5.1 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 30% |
Key countries |
US, China, Japan, Germany, and UK |
Competitive landscape |
Leading vendors, market positioning of vendors, competitive strategies, and industry risks |
Key companies profiled |
Adret Retail Pvt. Ltd, DynamicGreens Ltd., E-Phamax, Grass Advantage LLC, Grimes Wheatgrass, Human Pharmacia, Istore Direct Trading Pvt. Ltd., Monterey Bay Herb Co., Nature Bell Inc., Navitas LLC, NOW Health Group Inc., Nutriblade LLC, Nutrisure Ltd., Pines international, PlantPills, Sarvaayush Ayurved and Herbals, Synergy Natural Products Pty Ltd., Terrasoul Superfoods, The Health and Wellness Center Inc., and Patanjali Ayurved Ltd. |
Market dynamics |
Parent market analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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