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The white tea market size is forecast to increase by USD 200.81 million, at a CAGR of 6.46% between 2022 and 2027.
The growing demand for natural and organic products is driving the growth of the market. Natural and organic products are becoming more popular in various industries. This is a premium beverage made from the youngest tea leaves and buds that are mostly unprocessed and are natural and healthy. Consumers are becoming more health-conscious and demand products that do not contain harmful substances or toxins. This has led to a growing demand for natural and organic beverages that is free of synthetic pesticides, chemicals, and other potentially dangerous ingredients. The demand for premium and unique flavors, along with health and sustainability concerns, are the major drivers of the demand for natural and organic tea, which is expected to boost the growth of the market.
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Our researchers analyzed the data with 2022 as the base year, along with the key trends, and challenges. A holistic analysis of drivers, trends, and challenges will help stakeholders in the value chain refine their marketing strategies to gain a competitive advantage.
The increasing use of novel techniques for product development is a key trend shaping the market. White beverage manufacturers are experimenting with novel flavors, mixes, and brewing techniques to differentiate their brands and draw in new customers as a result of increased competition and altering consumer tastes. Although manufacturers are experimenting with various flavor blends and combinations to produce one-of-a-kind flavor experiences, this beverage is known for its delicate and subtle flavor. For instance, some producers are enhancing this beverage with natural fruit or floral flavors to create new flavor profiles.
This is traditionally made by steeping it in hot water for a short period. To draw customers, some producers are experimenting with alternative processing techniques, such as cold brewing or using specialized cuppa infusers. Therefore, one of the key trends influencing the growth of the market during the forecast period is the use of unique strategies for product creation.
The availability of low-cost synthetic alternatives is the major challenge impeding the market growth. Synthetic beverage are produced for much less cost than natural white beverages because they use artificial flavors, colors, and scents. Nimu organic tea, Stash tea, Yogi tea, and Choice organic tea are a few examples of brands of synthetic tea. Due to the lower price of these artificial substitutes, some consumers may choose them, thereby decreasing the market for genuine beverages.
Some beverage producers may choose to add these synthetic substitutes to their goods in order to reduce production costs and increase profit margins. Moreover, artificial teas can be promoted as healthier options by making health claims about their vitamins, antioxidants, and other beneficial components. Because of this, the expansion of the market is being slowed by the availability of cheap synthetic replacements.
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The market report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize Companys as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize Companys as dominant, leading, strong, tentative, and weak.
Offline distribution channels include stores that sell products in physical spaces. In 2022, this segment dominated the market due to factors such as the convenience of contacting sellers. For example, major specialty and branded stores such as Teavana, Davids Tea, Harney and Sons, and several other popular outlets offer this beverage. There are two types of specialty stores, namely select shops and brand specialty stores. Customers prefer specialty stores because they offer a wide variety of products. Professional experts in the field offer one-on-one assistance to customers to help them better understand the benefits of this beverage.
An offline business has several advantages, including easy parking, quick payments, and easily accessible locations that make shoppers prefer such stores. Different types of product shelf space in offline stores increase product awareness and attract more consumers. This will increase the number of impulse purchases during the forecast period. Such factors drive the growth of this segment of the market during the forecast period.
The conventional segment remains a significant player in the market and is expected to maintain its share in the future. It refers to the manufacture and sale of grown and processed in traditional ways without the use of synthetic chemicals or artificial additives.
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The conventional segment was valued at?USD 404.22 million in?2017 and continued to grow until?2021. The beverage is often considered more economical and accessible than specialty beverages and may appeal to consumers seeking a hassle-free, authentic beverage-drinking experience. This is expected to drive the growth of the segment during the forecast period.
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APAC is estimated to contribute 58% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
APAC dominated the market with a high market share in 2022. APAC consumers are health and wellness-conscious, driving demand for white beverages. Due to the increasing disposable income of consumers in this region, there is a demand for premium products. Global and regional suppliers are growing their customer base in APAC by increasing their e-commerce presence, especially through third-party online suppliers such as Amazon.com Inc (Amazon). The growing popularity of the internet and the increasing trend of online shopping in the region have contributed significantly to the growth of the market in the region.
The market report forecasts market growth by revenue at global, regional, & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
The market is witnessing a surge in popularity due to its antioxidant and antimicrobial properties, making it highly sought after in the pharmaceutical industry and beyond. With its potential to bolster the immune system and combat cardiovascular diseases, White beverages have become a focal point in health-conscious circles. Rich in flavonoids, it offers benefits ranging from weight loss and reduced obesity risks to the prevention of diabetes and heart diseases. Studies also suggest its effectiveness against oral bacteria and lung cancer cells, while its consumption can alleviate anxiety and boost energy levels. In emerging economies, this beverage is gaining traction for its subtle, mild, and delicate flavors, including fruity notes like melon, peach, and apricot, along with hints of vanilla, honey, herbs, and chocolate.
This inclusion in various products, including beverages, cosmetics, toiletries, skincare products, candles, and room fresheners, underscores its versatility. Brands like Dove are incorporating this beverage, such as in the Dove Go Fresh Apple antiperspirants, offering hours of sweat protection. With the rise of online distribution channels and increasing consumer awareness about antioxidants and free radicals, the market is poised for significant growth, catering to diverse applications and consumer preferences. The market caters to diverse diet patterns, offering an alternative to conventional products with its antioxidant-rich content. Renowned for its fruity and floral flavors, this beverage presents notes of grassy freshness, citrus undertones, and a high fluoride content. Consumers prioritize its absence of harmful chemicals, leveraging its antioxidant properties to combat oxidative stress. It extends beyond beverages, finding applications in cosmetics, toiletries, and oil diffusers. Brands, including private-level ones, emphasize features like hours of sweat protection. Reports on the market delve into historical data, market representation, and regional and country scopes, and offer free customization, reflecting analyst expertise across various segments.
Market Scope |
|
Report Coverage |
Details |
Page number |
145 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 6.46% |
Market growth 2023-2027 |
USD 200.81 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
4.65 |
Regional analysis |
APAC, Europe, North America, South America, and Middle East and Africa |
Performing market contribution |
APAC at 58% |
Key countries |
US, China, Japan, India, and UK |
Competitive landscape |
Leading Companys, Market Positioning of Companys, Competitive Strategies, and Industry Risks |
Key companies profiled |
Ajanta Tea, AsianTeaxpress Pte Ltd., Associated British Foods Plc, Carrubba Inc., Changsha Botaniex Inc., Golden Tips Tea Co. P Ltd., ISVARA, Minto Island Tea Co., MJF Exports Pvt. Ltd., Numi Inc., Organicway Inc., Sazen Tea Co. Ltd., Subodh Brothers, TEALYRA Inc., The Republic of Tea Inc., The Tea Shelf, Unilever PLC, Vahdam Teas Pvt. Ltd., VICONY TEAS Co. Ltd., and Wollenhaupt Tee GmbH |
Market dynamics |
Parent market analysis, Market forecasting, market growth and trends, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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