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The window films market is estimated to grow at a CAGR of 5.54% between 2022 and 2027. The size of the market is forecasted to increase by USD 3,102.07 million. The growth of the market depends on several factors, including increasing demand for automobiles, growing demand for green buildings, and growing urbanization in APAC.
This report extensively covers market segmentation by product (sun-control, decorative, safety and security, and privacy), application (automotive, residential, commercial, marine, and others), and geography (APAC, North America, Europe, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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The reports categorize the global window films market as a part of the global specialty chemicals market within the global chemicals market. The global chemicals market covers companies engaged in the manufacturing of various types of products under organic and inorganic chemicals. Our research report has extensively covered external factors influencing the parent market growth during the forecast period.
The growing demand for green buildings is notably driving the market growth, although factors such as the limitation on visible light transmission may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Key Window Films Market Driver
The growing demand for green buildings is notably driving the market growth. Growing industry, population growth, and urbanization have affected the environment. Pollution, deforestation, increasing number of vehicles, changing climatic conditions, and changing temperatures are some of the most major negative effects. To prevent health issues and save the environment, various solutions are being developed in the construction industry, such as the concept of green buildings.
Sustainable construction details, such as film-coated windows and doors, provide residents with comfort and privacy. They allow a controlled amount of natural light to pass through and enter the building, which saves energy. In winter, they keep the interiors warm, and in the summer cooler than the outside. Improving the structural design of tall buildings protects them from weather-related damage and stress-induced failure. The improved energy efficiency of window films also improves the thermal properties of the building, which leads to cost and energy savings. Such factors are expected to drive the growth of the market during the forecast period.
Significant Window Films Market Trend
Demand from laboratories and commercial spaces is the primary trend in the market. Growing concerns about noise pollution and its impact on workplace productivity are increasing the need for efficient and noise-reducing glass windows for commercial premises. The use of such membranes reduces noise and ensures a better working environment.
The increase in the number of entertainment centers, shopping complexes, luxury residences, and commercial places has contributed to the growth of the market. In laboratories, to observe the effects of materials and to understand the sound patterns of different waves, there should be no external sound. Hence, the laboratories are free from external disturbances, soundproof films are used on the windows and doors. Thus, the need for laboratory window films will contribute to the growth of the market during the forecast period.
Major Window Films Market Challenge
Limitation on visible light transmission is the major challenge impeding the market growth. The International Window Film Association (IWFAA) states that the amount of tint depends on where the glass is used in cars. The visual tasks performed through the windshield are different from the front side windows. Unlike a windshield, front windows with less than 35% VLT cause visibility issues.
The darkening of the front windows makes it difficult for the driver to see other vehicles at night, especially when the headlights are on. Tinting the front also makes it difficult for the driver to see side-by-side at the intersection. The bigger concern is when the driver has to see side by side in shady areas, especially in daylight where the headlights of oncoming vehicles are of no use. This is because VLT fell to 12% from 9% in most used cars. Therefore, limitations in visible light transmission may become a major challenge for market growth during the forecast period.
Key Window Films Market Customer Landscape
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Window Films Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
HEXIS Co. - The company offers building window films as its key offerings. Through this segment, the company focuses on the manufacturing of self-adhesive films for visual communication, object customization, and surface protection.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market share growth of the sun-control segment will be significant during the forecast period. This sun-control segment accounted for the largest share of the global market. The growing awareness about health issues and skin diseases caused by the sun is likely to propel the demand for sun-control window films. Its increasing use in commercial and residential constructions is backed by consumer willingness for health and safety.
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The sun-control segment was valued at USD 3,931.13 million in 2017 and continued to grow until 2021. Government regulations on energy consumption are expected to increase the number of sun-control window film installations over the forecast period. The use of sun-controlled films has led to an increase in the efficiency of fuel in automobiles and saved energy on the use of air-conditioners in commercial and residential spaces. Such benefits are expected to drive the growth of the sun-control segment in the market during the forecast period.
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APAC is estimated to contribute 52% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
APAC is one of the fastest-growing regions in the market due to the presence of several major automotive markets and an increase in construction activities in the region. The major markets in APAC are China, India, South Korea, and Japan. Investments in the automobile, marine, and construction industries are expected to propel the growth of the market in APAC. Increasing window film installations are due to changing climatic conditions in various regions of APAC. Growing health concerns regarding exposure to harsh sunlight are also likely to boost demand.
The outbreak of COVID-19 in 2020 hampered the demand from the consumer and manufacturing industries in the region. However, vendors in the region are highly focused on product innovation and business expansion to increase their market share. For example, LINTEC Corp., a public company headquartered in Japan, has developed a wide variety of livestock products made of water-resistant paper instead of film. The company is currently developing a line of plastic-alternative livestock products with even better environmental performance.
The report forecasts market growth by revenue at global, regional, and country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. The market has been segmented by Product (Sun-control, Decorative, Safety and security, and Privacy), Application (Automotive, Residential, Commercial, Marine, and Others), and Geography (APAC, North America, Europe, South America, and Middle East and Africa).
Window Films Market Scope |
|
Report Coverage |
Details |
Page number |
178 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 5.54% |
Market growth 2023-2027 |
USD 3,102.07 million |
Market structure |
Fragmented |
YoY growth 2022-2023 (%) |
4.58 |
Regional analysis |
APAC, North America, Europe, South America, and Middle East and Africa |
Performing market contribution |
APAC at 52% |
Key countries |
US, China, Japan, India, and Germany |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
3M Co., ADS Window Films Ltd., Arlon Graphics LLC, Avery Dennison Corp., Compagnie de Saint Gobain SA, Eastman Chemical Co., Erickson International LLC, FILMTACK Pte. Ltd., GARWARE HI TECH FILMS Ltd., Global Pet Films Inc., HEXIS Co., Johnson Window Films Inc., Konica Minolta Inc., LINTEC Corp., Maxpro Window Films, MiraTint LLC, NEXFIL Co. Ltd., ORAFOL Europe GmbH, Rayno Window Film, and Toray Industries Inc. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Application
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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