Haircare Market Analysis Africa - Size and Forecast 2024-2028

Africa Haircare Market 2024-2028

The Africa Haircare Market size is estimated to grow by USD 1.20 billion at a CAGR of 6.78% between 2023 and 2028. The haircare market in Africa is experiencing significant growth, driven by an increasing focus on products targeted at specific hair types and textures. This trend is particularly prominent in regions such as West and South Africa, where there is a large and diverse population with unique hair needs. Additionally, the rise of haircare start-ups founded by regional women entrepreneurs is adding to the market's dynamism. However, challenges persist, including the prevalence of counterfeit products in East Africa, which undermines consumer trust and safety. Despite these hurdles, the market is expected to continue expanding, fueled by rising disposable income, growing awareness of hair health, and the entry of international players.

Africa Haircare Market Dynamic

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Market Dynamics 

The market encompasses a wide range of products, including Shampoos, Conditioners, Hair Oils, Hair Serums, Hair Coloring, and Hair Styling Products such as Hair Wax and Hair Sprays. These products cater to various hair concerns like Dandruff, Dull hair, Hair loss, and Premature hair loss. The market is driven by factors like increasing awareness of Hair health, the rise in the elderly population, and the impact of pollution and Ultraviolet sun rays on hair. Hair Salons also play a significant role in the market, offering services like Hair coloring and Hair styling using tools like Hair straighteners and Curlers. .

Key Market Driver

One of the key factors driving the Africa haircare market growth is the growing use of online channels. There has been significant growth in e-commerce in Africa. as there has been an increase in the number of Internet users in the region over the years as well and e-retailers are constantly seeking to tap into this consumer segment.  Additionally, the online segment is expected to develop significantly over the next five years due to the emerging middle-class population. Furthermore, the emergence of e-commerce is increasingly disrupting the retail industry in Sub-Saharan Africa. Nigeria, South Africa, and Kenya. Some of the prominent brands offer a wide range of products on online platforms. includes  Henkel AG and Co. KGaA, LOreal SA, Revlon Inc., Shiseido Co. Ltd., Estee Lauder Co. Inc., Procter and Gamble Co., and Unilever PLC. Hence, such factors are expected to drive Africa haircare market growth during the forecast period.

Significant Market Trends

A key factor shaping the Africa haircare market growth is the rising haircare start-ups from regional women entrepreneurs. There has been a significant trend of several women entrepreneurs who closely understand the challenges faced by African women related to haircare entering into Africa Haircare Market. For example, Ciara Imani May launched Rebundle in 2021 to give black women better synthetic hair options made out of plastic. Its Braid Better hair is made using banana fibers.

Moreover,  Ghanaian entrepreneur Gwyneth Addo is a prominent company that launched a Ghanaian hair extension company, a company selling hair extensions named Crowning Glory, in May 2022. Hence the increasing start-ups that offer improved haircare products for the African population will positively impact the market. Therefore, it is expected to drive the Africa haircare market growth during the forecast period.

Major Market Challenges

Side effects of hairstyling products are one of the key challenges hindering the African haircare market growth. Several hairstyling products available in the market are mainly plant-derived or synthetic. PPD is one of the major components of synthetic dyes. PPD is widely used in dyes to improve color and shine. As a result of its extensive use, it can lead to skin blisters, burns, and rashes. 

Moreover, ammonia is another major component used in hair color. As a result of high concentration of ammonia in hair color, can lead to health conditions such as asthma, as it can exacerbate pre-existing breathing conditions. Therefore, the growing awareness of these ingredients and their side effects among consumers will negatively impact the Africa haircare market. Hence, such factors are expected to hinder the Africa haircare market growth during the forecast period.

Market segmentation 

By Distribution Channel

The increasing preference for the offline segment will drive the market growth during the forecast period. The offline segment of the sale of haircare products includes salons and spas; specialty stores, supermarkets, hypermarkets, department stores, and clubhouse stores; medical clinics and institutes; and drugstores. Some of the prominent specialty stores that offer the buyers of haircare products a pleasant shopping experience with the display of products on neat and beautifully designed aisles include Sephora and The Body Shop. Additionally, these market players also offer various premium brands of beauty and personal care products. Hence, such factors are expected to fuel the growth of this segment which in turn will drive the market growth during the forecast period.

By Product

The shampoo segment is estimated to witness significant growth during the forecast period. The main purpose of the shampoo segment is the rejuvenation of the hair by acting against the damage caused by pollution, ultraviolet (UV) rays, and harmful chemicals. There is an increasing popularity of natural shampoo in the region. As a result, several key players are launching natural products based on the needs and preferences of consumers.

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The shampoo segment was the largest segment and was valued at USD 760.10 million in 2018. One of the prominent brands Suave, a brand from Unilever PLC, manufactures and sells natural hair shampoos. There has been a growing use of shampoos in the market due to the launch of innovative products that cater specifically to the requirements of customers in the region. Additionally, several manufacturers are constantly seeking opportunities to expand their footprint in the developing markets of the region. For instance, in November 2021, Umberto Giannini, an award-winning UK brand, officially launched vegan and cruelty-free haircare in South Africa. Hence, such factors are expected to fuel the growth of this segment which in turn will drive the market growth during the forecast period.

Customer Landscape 

The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies. 

Companies Overview

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

• Key Offering - Amka Products Pty Ltd: The company offers haircare products under brands such as Easy waves, Fenjal classic, Black like me, and BLM for curls.
• Key Offering - Bhuman Waterless Skincare: The company offers haircare products such as B Human restore, retain and renew shampoo, B Human hydrate, nourish and shine shampoo, and B Human soothe, strengthen and smooth shampoo.
• Key Offering - Canviiy LLC: The company offers haircare products such as Canviiy ScalpBliss moisture plus repair organic based conditioner.

The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

• Combe Inc.
• Coty Inc.
• Curls in Bloom
• Davines Spa
• Henkel AG and Co. KGaA
• Johnson and Johnson
• LOreal SA
• Moroccanoil Inc.
• Nubian Crown Hair
• Revlon Inc.
• Shiseido Co. Ltd.
• The Estee Lauder Companies Inc.
• The Procter and Gamble Co.
• Unilever PLC

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

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Market Analyst Overview

The haircare market is a dynamic and vast industry, encompassing a wide range of products, including Shampoos, Conditioners, Oil, Serum, Salons, Hair coloring, and Hair loss solutions. The Shampoo segment holds a significant market share, with cleansing hair being a fundamental aspect of maintaining Hair health. Conditioners complement Shampoos, providing essential nutrients and smoothing out the hair cuticle. Hair Oils and Serums are popular choices for nourishing and protecting hair from damage. Hair styling products such as Hair wax, Hair sprays, and Hair styling gels cater to the demand for various Hair styling needs. Hair health concerns like Dandruff, Dull hair, and Hair loss are addressed through specialized products. Premature hair loss, Alopecia areata, and other conditions like Infection & itching are treated at Pharmacies, Beauty salons, Supermarkets, Online stores, and through Cosmetology services. Blood circulation plays a crucial role in Hair health, and factors like Pollution and Hair styling using tools like Hair straighteners and Curlers can impact it negatively. The market for Hair colorants continues to surge, with an increasing number of consumers opting for at-home Hair coloring kits. E-commerce platforms have made Haircare products more accessible, allowing consumers to shop for Shampoos, Conditioners, Hair oils, Hair colors, and Hair styling products from the comfort of their homes. The Haircare market is expected to continue its growth trajectory, driven by evolving consumer preferences and advancements in technology.

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What are the Key Data Covered in this Africa Haircare Market Report?

• CAGR of the market during the forecast period
  Detailed information on factors that will drive the market growth and forecasting of the market between 2024 and 2028
  Precise estimation of the market size and its contribution to the parent market
  Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
  Growth of the market across Europe, North America, APAC, South America, and Middle East and Africa
  Thorough market growth analysis of the market’s competitive landscape and detailed information about companies
  Comprehensive market analysis and report on the factors that will challenge the market research and growth of market companies

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