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Haircare Market in Africa by Product and Geography - Forecast and Analysis 2022-2026

  • Published: Jun 2022
  • Pages: 133
  • SKU: IRTNTR41021
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The haircare market share in Africa is expected to increase to USD 994.06 million from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 6.35%.

This Africa haircare market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers haircare market in Africa segmentation by product (shampoo, conditioner, hair color, hair styling products, and others) and geography (South Africa, Nigeria, Kenya, and Rest of Africa). The haircare market in Africa report also offers information on several market vendors, including Amka Products Pty Ltd., Combe Inc., Henkel AG and Co. KGaA, Johnson and Johnson, LOreal SA, Revlon Inc., Shiseido Co. Ltd., The Estee Lauder Co. Inc., The Procter and Gamble Co., and Unilever PLC among others.

What will the Haircare Market Size in Africa be During the Forecast Period?

Haircare Market Size

Download the Free Report Sample to Unlock the Haircare Market Size in Africa for the Forecast Period and Other Important Statistics

 

Haircare Market in Africa: Key Drivers, Trends, and Challenges

Based on our research output, there has been a positive impact on the market growth during and post COVID-19 era. The products targeted at specific hair types in Africa is notably driving the haircare market growth in Africa, although factors such as counterfeit products in East Africa may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the haircare industry in Africa. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Haircare Market Driver in Africa

  • One of the key factors driving the haircare industry growth in Africa is the demand for natural hair care products and new product launches.
  • Haircare product manufacturers are focusing on the development and launch of new and innovative products to cater to increasing consumer demands.
  • The major players are investing in R&D to gain a better-informed understanding of the customers and other specifications in relation to Africa.
  • In 2012, L'Oréal initiated the L'Oréal Institute of Ethnic Hair and Skin Research in Chicago, Illinois, US, and established an evaluation center in South Africa, which was dedicated to collecting consumer insights and conducting development studies.
  • L'Oréal launched Dark and Lovely, and Unilever launched the Motions range to cater to the local demand.
  • Dry and frizzy hair is a common concern among African consumers. For this reason, products in the market are formulated with intense moisture, oils, and fat content to hydrate and lock moisture, thus controlling frizz.
  • The demand for natural hair care products will drive the market growth in the coming years.

Key Haircare Market Trend in Africa

  • Rising haircare start-up from regional women entrepreneurs is one of the key Africa haircare market trends that is expected to impact the industry positively in the forecast period.
  • Ciara Imani May launched Rebundle in 2021 to give black women better synthetic hair options made out of plastic. Its Braid Better hair is made using banana fibers.
  • Ghanaian entrepreneur Gwyneth Addo started a Ghanaian hair extension company, a company selling hair extensions.
  • In 2020, Maeva Heim launched her brand called Bread Beauty Supply which offers a ton of products black hair care products such as shampoos, deep conditioners, and oils to moisturize the hair.
  • The rising start-ups that offer improved hair care products for the African population will drive market growth in the forecast years.

Key Haircare Market Challenge in Africa

  • One of the key challenges to the Africa haircare market growth is the availability of counterfeit products.
  • Counterfeit haircare products are causing a considerable dent in the revenue shares of established brands.
  • Counterfeit products can also be harmful to consumers and may result in side effects like hair loss and scalp problems.
  • The presence of counterfeit products is not limited to physical stores; they are easily available through online channels as well.
  • The cosmetics and beauty sector in Tanzania relies almost entirely on overseas imports and on cross-border trade from Kenya. A large number of imported products have been found to be counterfeits from China.
  • The wide availability of counterfeits may limit the market growth in the coming years.

This haircare market in Africa analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the haircare market in Africa as a part of the global personal products market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the haircare market in Africa during the forecast period.

Who are the Major Haircare Market Vendors in Africa?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

 

  • Amka Products Pty Ltd.
  • Combe Inc.
  • Henkel AG and Co. KGaA
  • Johnson and Johnson
  • LOreal SA
  • Revlon Inc.
  • Shiseido Co. Ltd.
  • The Estee Lauder Co. Inc.
  • The Procter and Gamble Co.
  • Unilever PLC

 

This statistical study of the haircare market in Africa encompasses successful business strategies deployed by the key vendors. The haircare market in Africa is fragmented and the vendors are deploying growth strategies such as investment in research and development to compete in the market.

Product Insights and News

  • Amka Products Pty Ltd. - The company offers haircare products such as shampoo and hair oil, under the brand name Mera.
  • Combe Inc. - The company offers haircare products such as Control GX and Shampoo Control GX 2 in 1, under the brand name Just For Men.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The haircare market in Africa forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Haircare Market in Africa Value Chain Analysis

Our report provides extensive information on the value chain analysis for the haircare market in Africa, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

Which are the Key Regions for Haircare Market in Africa?

South Africa, Nigeria, and Kenya are the key markets for haircare market in Africa in Africa. Market growth in the Rest of Africa will be faster than the growth of the market in other regions.

The rapid population growth and shifting consumer profile (based on the rise in disposable income), in countries such as Ethiopia, Tanzania, Ghana, and Cameroon, will facilitate the haircare market growth in the Rest of Africa over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

What are the Revenue-generating Product Segments in the Haircare Market in Africa?

Haircare Market Market segmentation by region

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The haircare market share growth in Africa by the shampoo segment will be significant during the forecast period. The high demand for shampoos in the market, owing to the launch of innovative products that cater specifically to the requirements of customers in the region will drive the segment growth in the coming years. Natural shampoos are also popular in the region because key players are launching natural products based on the needs and preferences of consumers. 

This report provides an accurate prediction of the contribution of all the segments to the growth of the haircare market size in Africa and actionable market insights on post COVID-19 impact on each segment.

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Professional Haircare Products market - The market share is expected to increase by USD 5.37 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 4.71%.

Haircare Market Scope in Africa

Report Coverage

Details

Page number

120

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Accelerate at a CAGR of 6.35%

Market growth 2022-2026

$ 994.06 million

Market structure

Fragmented

YoY growth (%)

5.78

Regional analysis

Africa

Performing market contribution

Africa at 100%

Key consumer countries

South Africa, Nigeria, Kenya, and Rest of Africa

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Amka Products Pty Ltd., Combe Inc., Henkel AG and Co. KGaA, Johnson and Johnson, LOreal SA, Revlon Inc., Shiseido Co. Ltd., The Estee Lauder Co. Inc., The Procter and Gamble Co., and Unilever PLC

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Haircare Market in Africa Report?

  • CAGR of the market during the forecast period 2022-2026
  • Detailed information on factors that will drive haircare market growth in Africa during the next five years
  • Precise estimation of the haircare market size in Africa and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the haircare industry in Africa  
  • A thorough analysis of the market's competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of haircare market vendors in Africa 

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Country Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
    • Exhibit 06: Executive Summary – Chart on Incremental Growth
    • Exhibit 07: Executive Summary – Data Table on Incremental Growth
    • Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 09: Parent market
    • Exhibit 10: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 11: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 12: Market segments
  • 3.3 Market size 2021
    • 3.4 Market outlook: Forecast for 2021-2026
      • Exhibit 13: Chart on Africa - Market size and forecast 2021-2026 ($ million)
      • Exhibit 14: Data Table on Regional - Market size and forecast 2021-2026 ($ million)
      • Exhibit 15: Chart on Africa: Year-over-year growth 2021-2026 (%)
      • Exhibit 16: Data Table on Regional - Market size and forecast 2021-2026 ($ million)

    4 Five Forces Analysis

    • 4.1 Five forces summary
      • Exhibit 17: Five forces analysis - Comparison between 2021 and 2026
    • 4.2 Bargaining power of buyers
      • Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
    • 4.3 Bargaining power of suppliers
      • Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
    • 4.4 Threat of new entrants
      • Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026
    • 4.5 Threat of substitutes
      • Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026
    • 4.6 Threat of rivalry
      • Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026
    • 4.7 Market condition
      • Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

    5 Market Segmentation by Product

    • 5.1 Market segments
      • Exhibit 24: Chart on Product - Market share 2021-2026 (%)
      • Exhibit 25: Data Table on Product - Market share 2021-2026 (%)
    • 5.2 Comparison by Product
      • Exhibit 26: Chart on Comparison by Product
      • Exhibit 27: Data Table on Comparison by Product
    • 5.3 Shampoo - Market size and forecast 2021-2026
      • Exhibit 28: Chart on Shampoo - Market size and forecast 2021-2026 ($ million)
      • Exhibit 29: Data Table on Shampoo - Market size and forecast 2021-2026 ($ million)
      • Exhibit 30: Chart on Shampoo - Year-over-year growth 2021-2026 (%)
      • Exhibit 31: Data Table on Shampoo - Year-over-year growth 2021-2026 (%)
    • 5.4 Conditioner - Market size and forecast 2021-2026
      • Exhibit 32: Chart on Conditioner - Market size and forecast 2021-2026 ($ million)
      • Exhibit 33: Data Table on Conditioner - Market size and forecast 2021-2026 ($ million)
      • Exhibit 34: Chart on Conditioner - Year-over-year growth 2021-2026 (%)
      • Exhibit 35: Data Table on Conditioner - Year-over-year growth 2021-2026 (%)
    • 5.5 Hair color - Market size and forecast 2021-2026
      • Exhibit 36: Chart on Hair color - Market size and forecast 2021-2026 ($ million)
      • Exhibit 37: Data Table on Hair color - Market size and forecast 2021-2026 ($ million)
      • Exhibit 38: Chart on Hair color - Year-over-year growth 2021-2026 (%)
      • Exhibit 39: Data Table on Hair color - Year-over-year growth 2021-2026 (%)
    • 5.6 Hairstyling products - Market size and forecast 2021-2026
      • Exhibit 40: Chart on Hairstyling products - Market size and forecast 2021-2026 ($ million)
      • Exhibit 41: Data Table on Hairstyling products - Market size and forecast 2021-2026 ($ million)
      • Exhibit 42: Chart on Hairstyling products - Year-over-year growth 2021-2026 (%)
      • Exhibit 43: Data Table on Hairstyling products - Year-over-year growth 2021-2026 (%)
    • 5.7 Others - Market size and forecast 2021-2026
      • Exhibit 44: Chart on Others - Market size and forecast 2021-2026 ($ million)
      • Exhibit 45: Data Table on Others - Market size and forecast 2021-2026 ($ million)
      • Exhibit 46: Chart on Others - Year-over-year growth 2021-2026 (%)
      • Exhibit 47: Data Table on Others - Year-over-year growth 2021-2026 (%)
    • 5.8 Market opportunity by Product
      • Exhibit 48: Market opportunity by Product ($ million)

    6 Customer Landscape

    • 6.1 Customer landscape overview
      • Exhibit 49: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    7 Geographic Landscape

    • 7.1 Geographic segmentation
      • Exhibit 50: Chart on Market share by geography - 2021-2026 (%)
      • Exhibit 51: Data Table on Market share by geography - 2021-2026 (%)
    • 7.2 Geographic comparison
      • Exhibit 52: Chart on Geographic comparison
      • Exhibit 53: Data Table on Geographic comparison
    • 7.3 South Africa - Market size and forecast 2021-2026
      • Exhibit 54: Chart on South Africa - Market size and forecast 2021-2026 ($ million)
      • Exhibit 55: Data Table on South Africa - Market size and forecast 2021-2026 ($ million)
      • Exhibit 56: Chart on South Africa - Year-over-year growth 2021-2026 (%)
      • Exhibit 57: Data Table on South Africa - Year-over-year growth 2021-2026 (%)
    • 7.4 Nigeria - Market size and forecast 2021-2026
      • Exhibit 58: Chart on Nigeria - Market size and forecast 2021-2026 ($ million)
      • Exhibit 59: Data Table on Nigeria - Market size and forecast 2021-2026 ($ million)
      • Exhibit 60: Chart on Nigeria - Year-over-year growth 2021-2026 (%)
      • Exhibit 61: Data Table on Nigeria - Year-over-year growth 2021-2026 (%)
    • 7.5 Kenya - Market size and forecast 2021-2026
      • Exhibit 62: Chart on Kenya - Market size and forecast 2021-2026 ($ million)
      • Exhibit 63: Data Table on Kenya - Market size and forecast 2021-2026 ($ million)
      • Exhibit 64: Chart on Kenya - Year-over-year growth 2021-2026 (%)
      • Exhibit 65: Data Table on Kenya - Year-over-year growth 2021-2026 (%)
    • 7.6 Rest of Africa - Market size and forecast 2021-2026
      • Exhibit 66: Chart on Rest of Africa - Market size and forecast 2021-2026 ($ million)
      • Exhibit 67: Data Table on Rest of Africa - Market size and forecast 2021-2026 ($ million)
      • Exhibit 68: Chart on Rest of Africa - Year-over-year growth 2021-2026 (%)
      • Exhibit 69: Data Table on Rest of Africa - Year-over-year growth 2021-2026 (%)
    • 7.7 Market opportunity by geography
      • Exhibit 70: Market opportunity by geography ($ million)

    8 Drivers, Challenges, and Trends

    • 8.1 Market drivers
      • 8.2 Market challenges
        • 8.3 Impact of drivers and challenges
          • Exhibit 71: Impact of drivers and challenges in 2021 and 2026
        • 8.4 Market trends

          9 Vendor Landscape

          • 9.1 Overview
            • 9.2 Vendor landscape
              • Exhibit 72: Overview on Criticality of inputs and Factors of differentiation
            • 9.3 Landscape disruption
              • Exhibit 73: Overview on factors of disruption
            • 9.4 Industry risks
              • Exhibit 74: Impact of key risks on business

            10 Vendor Analysis

            • 10.1 Vendors covered
              • Exhibit 75: Vendors covered
            • 10.2 Market positioning of vendors
              • Exhibit 76: Matrix on vendor position and classification
            • 10.3 Amka Products Pty Ltd.
              • Exhibit 77: Amka Products Pty Ltd. - Overview
              • Exhibit 78: Amka Products Pty Ltd. - Product / Service
              • Exhibit 79: Amka Products Pty Ltd. - Key offerings
            • 10.4 Combe Inc.
              • Exhibit 80: Combe Inc. - Overview
              • Exhibit 81: Combe Inc. - Product / Service
              • Exhibit 82: Combe Inc. - Key offerings
            • 10.5 Henkel AG and Co. KGaA
              • Exhibit 83: Henkel AG and Co. KGaA - Overview
              • Exhibit 84: Henkel AG and Co. KGaA - Business segments
              • Exhibit 85: Henkel AG and Co. KGaA - Key news
              • Exhibit 86: Henkel AG and Co. KGaA - Key offerings
              • Exhibit 87: Henkel AG and Co. KGaA - Segment focus
            • 10.6 Johnson and Johnson
              • Exhibit 88: Johnson and Johnson - Overview
              • Exhibit 89: Johnson and Johnson - Business segments
              • Exhibit 90: Johnson and Johnson - Key news
              • Exhibit 91: Johnson and Johnson - Key offerings
              • Exhibit 92: Johnson and Johnson - Segment focus
            • 10.7 LOreal SA
              • Exhibit 93: LOreal SA - Overview
              • Exhibit 94: LOreal SA - Business segments
              • Exhibit 95: LOreal SA - Key news
              • Exhibit 96: LOreal SA - Key offerings
              • Exhibit 97: LOreal SA - Segment focus
            • 10.8 Revlon Inc.
              • Exhibit 98: Revlon Inc. - Overview
              • Exhibit 99: Revlon Inc. - Business segments
              • Exhibit 100: Revlon Inc. - Key news
              • Exhibit 101: Revlon Inc. - Key offerings
              • Exhibit 102: Revlon Inc. - Segment focus
            • 10.9 Shiseido Co. Ltd.
              • Exhibit 103: Shiseido Co. Ltd. - Overview
              • Exhibit 104: Shiseido Co. Ltd. - Business segments
              • Exhibit 105: Shiseido Co. Ltd. - Key offerings
              • Exhibit 106: Shiseido Co. Ltd. - Segment focus
            • 10.10 The Estee Lauder Co. Inc.
              • Exhibit 107: The Estee Lauder Co. Inc. - Overview
              • Exhibit 108: The Estee Lauder Co. Inc. - Business segments
              • Exhibit 109: The Estee Lauder Co. Inc. - Key news
              • Exhibit 110: The Estee Lauder Co. Inc. - Key offerings
              • Exhibit 111: The Estee Lauder Co. Inc. - Segment focus
            • 10.11 The Procter and Gamble Co.
              • Exhibit 112: The Procter and Gamble Co. - Overview
              • Exhibit 113: The Procter and Gamble Co. - Business segments
              • Exhibit 114: The Procter and Gamble Co. - Key news
              • Exhibit 115: The Procter and Gamble Co. - Key offerings
              • Exhibit 116: The Procter and Gamble Co. - Segment focus
            • 10.12 Unilever PLC
              • Exhibit 117: Unilever PLC - Overview
              • Exhibit 118: Unilever PLC - Business segments
              • Exhibit 119: Unilever PLC - Key news
              • Exhibit 120: Unilever PLC - Key offerings
              • Exhibit 121: Unilever PLC - Segment focus

            11 Appendix

            • 11.1 Scope of the report
              • 11.2 Inclusions and exclusions checklist
                • Exhibit 122: Inclusions checklist
                • Exhibit 123: Exclusions checklist
              • 11.3 Currency conversion rates for US$
                • Exhibit 124: Currency conversion rates for US$
              • 11.4 Research methodology
                • Exhibit 125: Research methodology
                • Exhibit 126: Validation techniques employed for market sizing
                • Exhibit 127: Information sources
              • 11.5 List of abbreviations
                • Exhibit 128: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              TechnavioINFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases
              Technavio

              TechnavioDATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts
              Technavio

              TechnavioREPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape
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              Haircare Market in Africa market growth will increase by $994.06 million during 2022-2026.
              The haircare market in africa market is expected to grow at a CAGR of 6.35% during 2022-2026.
              Technavio has segmented the haircare market in africa market by product (Shampoo, Conditioner, Hair color, Hairstyling products, and Others) and geography (South Africa, Nigeria, Kenya, and Rest of Africa).
              Amka Products Pty Ltd., Combe Inc., Henkel AG and Co. KGaA, Johnson and Johnson, LOreal SA, Revlon Inc., Shiseido Co. Ltd., The Estee Lauder Co. Inc., The Procter and Gamble Co., Unilever PLC are a few of the key vendors in the haircare market in africa market.
              Africa will register the highest growth rate of 100% among the other regions. Therefore, the haircare market in africa market in Africa is expected to garner significant business opportunities for the vendors during the forecast period.
              • South Africa
              • Nigeria
              • Kenya
              • Rest of Africa
              The key factors driving the haircare market in africa market growth are:
              • products targeted at specific hair types in Africa
              • Rising haircare start-up from regional women entrepreneur
              The haircare market in africa market vendors should focus on grabbing business opportunities from the shampoo segment as it accounted for the largest market share in the base year.
              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?
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              • Data on revenue-generating market segments
              • Details on the market shares of various regions
              • Five-force market analysis

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