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The halal cosmetics and personal care market is estimated to grow by USD 17.89 billion at a CAGR of 4.67% between 2022 and 2027. The growing interest in personal grooming, particularly among younger demographics, is fueling demand for halal-certified cosmetics. The rising Muslim population worldwide is also contributing to market growth, as more consumers seek cosmetics that comply with Islamic dietary laws. Improved standardization and certifications are providing consumers with assurance of product quality and authenticity, further driving the market.
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This report extensively covers market segmentation by product (halal color cosmetics and other halal BPC products), distribution channel (offline and online), and geography (APAC, Middle East and Africa, Europe, North America, and South America). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
The market is driven by consumer preferences for chemical-free and natural ingredients products, particularly among the Muslim population. The market has seen a rise in innovation activities to develop that adhere to Islamic principles and values. However, supply chain disruptions and regulatory challenges remain. With a growing demand for vegan and Halal-certified products, companies are focusing on meeting Halal standards to cater to the needs of the Middle-class Muslim consumer base. Public Investment Fund (PIF) and companies like Ecotrail Personal Care are investing in this market, emphasizing products that comply with Islamic rules and do not contain ingredients prohibited for consumption by Muslims. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The growing interest in personal grooming is notably driving the market growth. Religious obligations and practices in Islam strongly influence the use of beauty, and personal care (BPC) products among Muslim consumers. However, there were limited products available in the past. This has changed in recent years, with manufacturers introducing cosmetics and personal care items specifically for Muslim consumers.
As a result, manufacturers are focusing on producing these cosmetics to meet the basic needs of Muslim consumers in the BPC products market. Additionally, there is a growing trend among men to be more conscious of their appearance and personal grooming, which further expands the consumer base for beauty and personal care products, including skincare, haircare, makeup, and fragrances. This trend aligns with the increasing availability of products, catering to the needs of Muslim consumers in particular. Therefore, the increasing interest in personal grooming is expected to drive sales of these cosmetics and personal care products in the forecast period.
The emerging demand for halal personal care and grooming products among men is the key trend in the market. The demand is also high among men. companies in the market are trying to capitalize on this by introducing these personal care and grooming products for men. Although many companies manufacture these for women, not many cater to men. Thus, manufacturers should focus on developing and offering these for Muslim men.
Skincare, hair care, and fragrances are the major categories under which these products for men are categorized. For instance, a vendor called PHB Ethical Beauty manufactures and sells halal grooming commodities for male consumers. Some of these include Skin Restore Gel with Aloe Vera, Skin Repair, Gel with Aloe and Lavender, and Gentlemen's Moisturizer with Frankincense and Grapefruit. Celebrity endorsements also encourage men to use personal care and grooming. The awareness of the use will also propel the growth of the market in the future.
An increase in production cost is one of the major challenges affecting market growth. These are slightly priced higher than regular as the ingredients used in these commodities are natural. Therefore, companies focus on producing farm-raised ingredients used in these products instead of cheaper options. This results in higher production costs for the manufacturers.
Moreover, these certifications are expensive and difficult to procure. These aspects require high investment from the companies. Therefore, to overcome these costs, companies sell at higher prices.
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
PHB Ethical Beauty Ltd. - The company offers halal cosmetics and personal care such as toner, face wash, and facial oil. The company offers a wide range of products such as Skin, Hair, and Body care, and Organic and Mineral Cosmetics Products.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market share growth of the halal color cosmetics segment will be significant during the forecast period. Muslims all over the world follow many religious obligations and ethical practices. Such religious practices demand the use of these commodities for the skin, thereby compelling companies to offer these cosmetics. In countries like the UAE, Indonesia, Malaysia, India, and Singapore, the demand for standardized color cosmetics, that have appropriate halal certifications, is high. Certifications play a vital role for the manufacturers as they help to gain consumer confidence.
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The halal color cosmetics segment was valued at USD 8.14 billion in 2017. At present, the purity and quality of the ingredients, such as essential oils and botanical extracts, have shot up the preference for these among Muslim and non-Muslim consumers alike. Inika, a brand of Total Beauty Network Pty Ltd. (Total Beauty Network), Sampure Minerals, Sariayu-a brand of Martha Tilaar Group, Amara Cosmetics, SO.LEK COSMETICS, PHB Ethical Beauty, and Ecotrail Personal Care Private Ltd. (Ecotrail Personal Care) are some of the well-known brands in this category.
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APAC is estimated to contribute 43% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
Countries such as Indonesia, India, Malaysia, and Pakistan have a sizeable Muslim population, which is one of the major driving factors of the market. Improved economic development, a better understanding of these commodities, growth in disposable income, a rise in the number of working women, interest in beauty and fashion among women, and improved standardizations and certifications for these commodities are other factors influencing the growth of the market.
The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
The market is influenced by various factors that shape consumer preferences and industry dynamics. With a growing Muslim population worldwide, there is an increasing demand for halal-certified products. Consumer awareness about halal beauty is rising, leading to a shift towards natural and environmentally friendly cosmetics. However, challenges such as counterfeit products and regulatory complexities persist, highlighting the need for standardized halal certification processes. Education campaigns and the involvement of halal beauty influencers play a crucial role in promoting halal cosmetics. The Global Halal Cosmetics Products Market is thriving due to increasing consumer demand for halal-certified products globally. This market includes a wide range of items such as color cosmetic products that adhere to Islamic dietary laws. Cultural and regional variations influence product preferences, driving innovation in the halal cosmetics industry, Animals Prohibited for Consumption. Moreover, the Global halal cosmetics market is witnessing a rise in the popularity of vegan products, reflecting consumer preferences for ethical and sustainable choices. The market is expected to continue its growth trajectory as more consumers seek halal-certified and ethically sourced personal care products.
The market is a rapidly growing segment driven by the increasing awareness and demand for halal-certified products among the Muslim community and beyond. This market encompasses a wide range of products, including color cosmetics, hair care products, and skin care products that comply with Islamic dietary laws and ethical standards. E-commerce platforms and online channels have played a significant role in expanding the reach, making them accessible to a global audience. Ingredient sourcing and traceability are critical factors in ensuring the authenticity of halal products, leading to the emergence of halal certification bodies and regulatory support for the industry. Moreover, there is a growing trend towards vegan and plant-based products in the market, reflecting consumers' preferences for sustainable living and ethical consumption habits.
The market is witnessing rapid growth driven by increasing demand for halal-certified products worldwide. Consumers are seeking products that adhere to Islamic dietary laws and ethical standards, leading to the popularity of these commodities. This market includes a wide range of products such as color cosmetics and makeup products that cater to diverse cultural and regional preferences. Environmental challenges are prompting the industry to focus on sustainable living habits and offer vegan or halal certified products, which are gaining popularity among consumers. Islamic organizations play a crucial role in certifying products, ensuring they meet halal standards. The market's expansion is further supported by the availability of these products on online platforms and mainstream retail channels.
Market Scope
Report Coverage |
Details |
Page number |
154 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 4.67% |
Market growth 2023-2027 |
USD 17.89 billion |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
4.33 |
Regional analysis |
APAC, Middle East and Africa, Europe, North America, and South America |
Performing market contribution |
APAC at 43% |
Key countries |
Turkey, Saudi Arabia, Iran, Indonesia, and India |
Competitive landscape |
Leading companies, Market Positioning of companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Amara Beauty, Clara International Beauty Group, Claudia Nour Cosmetics, Ecotrail Personal Care Pvt. Ltd., Halal Beauty Inc., INGLOT Cosmetics, INIKA Organic, Ivy Beauty Corp. Sdn Bhd, LENA BEAUTY Ltd., Martha Tilaar group, Nurraysa Global Sdn Bhd, OnePure LLC, PHB Ethical Beauty Ltd., PT Martina Berto Tbk, PT Paragon Technology and Innovation, Saaf Beauty, SAFI, Sampure Minerals, SO.LEK Cosmetics, and Talent Cosmetics Co. Ltd. |
Market dynamics |
Parent market analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
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