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The hand sanitizer market size is estimated to increase by USD 1.66 billion, at a CAGR of 3.31% between 2023 and 2028. Market expansion hinges on several key factors. Firstly, product innovation and portfolio expansion drive premium product offerings, catering to evolving consumer preferences. Secondly, the rise in pandemic diseases heightens demand for health and wellness products, shaping market dynamics. Innovative packaging concepts further enhance product appeal and consumer engagement. Additionally, market growth is influenced by the presence of counterfeit goods, which undermines consumer trust and brand reputation. Furthermore, concerns regarding product safety and adverse effects impact consumer perception and purchasing decisions. Strict government regulations and standards play a crucial role in ensuring product quality, safety, and compliance within the market. These multifaceted factors collectively shape the trajectory of market expansion, emphasizing the importance of strategic planning, innovation, and regulatory compliance in driving sustainable growth and market success. Our market forecasting report examines historic data from 2018 - 2022 besides analyzing the current market scenario.
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The market thrives on combating disease causing germs and viruses with a range of options like foaming instant hand sanitizers, gel-based, and spray hand sanitizers, available in alcohol based and non alcohol based variants. Ingredients such as Aloe Vera provide beneficial properties, while synthetic ingredients ensure efficacy. With concerns over Norovirus, influenza, and meningitis, hand sanitizers containing ethyl alcohol and isopropyl alcohol guarantee protection. Market accessibility spans hypermarkets/supermarkets to e-commerce platforms, addressing personal hygiene needs across diverse sectors like schools, hospitals, and hotels. Emphasizing sustainability with biodegradable and organic options, the market aligns with waste management and renewable resources, ensuring a healthy and hygienic environment. Hypermarkets and supermarkets, and e-commerce platforms offer a variety of skin care products, including alcohol-based and non-alcohol-based options such as gel based hand sanitizer and foam based hand sanitizer, addressing concerns about disease-causing germs and providing anti-infection skincare solutions.
The growing health concern among consumers fuels the growth of the gel segment which in turn will drive the market growth during the forecast period. There is an increasing popularity for the foam sanitizer segment among consumers as these sanitizers cling to the hand during application and do not slide off the hand like gel products. Additionally, there is a growing perception that it is easier to spread foam sanitizers when compared to gel sanitizers. Furthermore, the majority of foam sanitizer dispensers have a small output which prevents the wastage of products. hence, such factors are expected to fuel the growth of this segment which in turn will drive the market growth during the forecast period.
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The gel segment was the largest segment and was valued at USD 3.92 billion in 2018. Additionally, several market players have been launching new and innovative products since 2010. For instance, in November 2020, the British luxury brand Molton Brown launched in the sanitizer market. The main feature of this gel is that it kills 99.9% bacteria and viruses, comes in 100 ml bottles to easily fit bags and pockets, and refreshes the hands without leaving them feeling dry. One of the main trends that is positively impacting the gel segment is the increasing popularity of vibrant fragrances rather than conventional fragrances. Furthermore, there is a rising preference for organic products among health-conscious customers. Hence, such factors are expected to fuel the growth of this segment which in turn will drive the market growth during the forecast period.
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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast years. Another region offering significant growth opportunities to market players is North America. One of the main factors that has significantly contributed to the growth of the global market in North America is the increasing use by consumers as a preventive measure against different diseases including flu and a recent outbreak of COVID-19. The main country in North America which has significantly contributed to the global hand sanitizer market is the US.
Additionally, due to the increasing demand for products in the region, several new market players are entering the market and various existing players are launching innovative products. Hence, such factors are positively impacting the market growth in the region which in turn will drive the regional market during the market growth and forecasting period.
In response to the rise of disease-causing germs, the hand sanitizer market offers a wide array of products, including liquid, sprays, and foaming hand sanitizers. Available in various forms like gel-based and foam-based, these sanitizers come in alcohol-based and non-alcohol-based options, providing flexibility for consumer preferences. With distribution channels ranging from hypermarkets/supermarkets to pharmacy stores and e-commerce platforms, accessibility is paramount. Ingredients like tea oil, glycerin, and propylene glycol contribute to anti-infection skincare solutions, catering to diverse needs. As concerns about hand and mouth disease persist, consumers seek effective and convenient sanitization options, driving continued growth in the market.
Product innovation and portfolio extension leading to product premiumization are notably driving the market. There is an increasing focus by several market players on enhancing their products by improving their R&D operations. Additionally, there is an increasing focus on differentiating themselves from pharmaceutical companies. As a result, there is a rise in innovative ingredients and technologies used in their product offerings. Furthermore, customers are increasingly seeking products that address concerns related to multiple skin- and hygiene-related issues in minimal time.
Additionally, factors such as the rising adoption of unhealthy lifestyles and deteriorating environmental conditions, there is an increase in several hygiene-related issues including the spread of communicable diseases such as the flu. Therefore, there is a growing preference for BPC products such as hand sanitizers among consumers to overcome such concerns. Hence, such factors are expected to drive market growth and trends during the forecast period.
An emerging trend in the market is the customization of products for commercial and institutional end-users. Companies are now focusing on personalized products and the interior design of their establishments. Developed regions like the Americas and Europe have seen a rise in demand for customized products in the last five years. Similarly, emerging countries like India and China are showing high demand for personalized office supplies, including hand sanitizers and dispensers. Moreover, leading companies in the global hand sanitizer market offer customized and personalized products to enhance the aesthetic appeal of their offerings. The level of customization may include assigning company logos or names on the hand sanitizers.
For example, Touchland offers customized Touchland KUB to its commercial customers by allowing them to print their brand name and logo on the dispensers. The company has expanded its personalization services across regions, and customers in the commercial end-user segment personalize their hand sanitizers with their company name and logo to strengthen their brand identity. This trend is expected to drive market growth during the forecast period as it sends a message about care for the health and well-being of staff and visitors.
The side effects of using hand sanitizer are the major challenge impeding market growth. Even though these are extensively used to spread germs and diseases including common flue, there are several side effects associated with it that can negatively impact the market growth. For example, the overuse of it can lead to skin irritation in the form of itching, burning sensation, and dry skin.
Moreover, the majority of these products contain alcohol which can lead to redness, dryness, and peeling of skin if used very often. Additionally, consumers should strictly avoid the use of these products on different body parts such as eyes, ears, nose, and mouth as it can lead to irritation and sometimes permanent damage. Hence, such factors are negatively impacting the market share which in turn hinders the market growth during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Arbro Pharmaceuticals Pvt. Ltd., Dow Chemical Co., EO Products, Godrej Consumer Products Ltd., GOJO Industries Inc., ITC Ltd., Kiilto Family Group, Neogen Corp., Petra Co., Reckitt Benckiser Group Plc, S.C. Johnson and Son Inc., Skinvisible Pharmaceuticals Inc., The Clorox Co., The Procter and Gamble Co., TOUCHLAND LLC, Unilever PLC, and Vi Jon LLC
Market analysis and report of qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
Smartphone Sanitizer Market: Smartphone Sanitizer Market Analysis North America, Europe, APAC, Middle East and Africa, South America - US, China, Japan, Germany, UK - Size and Forecast
Hand Hygiene Market: Hand Hygiene Market by End-user and Geography - Forecast and Analysis
The hand sanitizer market addresses concerns about disease-causing germs by offering a variety of options like foam and gel-based formulations, available in alcohol-based and non-alcohol-based variants. Instant hand sanitizer gels ensure quick and convenient disinfection, while water and beneficial ingredients like oils maintain skin health. With accessibility through hypermarkets, supermarkets, and e-commerce platforms, consumers can easily procure these anti-infection skincare solutions. Effective against bacteria and promoting cleanliness, hand sanitizers come in various skin wash forms including foams, gels, and liquids. Marketed through television and internet marketing, emphasis on personal cleanliness is crucial, with applications in schools, hotels, restaurants, and residential facilities. As part of efforts to prevent Non Communicable Diseases and HIV/AIDS, the market offers disinfectants and cleansing accessories, including organic hand gel products and cosmetics, ensuring a safe and hygienic environment for all. The market is expanding rapidly, with anti infection skincare solutions being widely available through hypermarket and supermarket as well as e commerce platforms.
Additionally, In the battle against disease-causing germs, the hand sanitizer market offers diverse solutions, including alcohol-based and non-alcohol-based variants, ensuring thorough disinfection. Available in various forms like gel-based and foam-based, these sanitizers are accessible through hypermarkets, supermarkets, and e-commerce platforms, catering to both individual and institutional needs. With an emphasis on anti-infection skincare solutions, manufacturers prioritize sourcing raw materials and utilizing biodegradable ingredients for organic personal care. Marketed through health associations and internet penetration, these products serve a wide range of sectors, from schools and hotels to the corporate sector and military, promoting HIV/AIDS prevention and ensuring water supply and sanitation. As consumer awareness grows, demand for organic cosmetics and scented beauty products underscores the market's commitment to elevating hygiene standards across various settings.
Hand Sanitizer Market Scope |
|
Report Coverage |
Details |
Page number |
190 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 3.31% |
Market Growth 2024-2028 |
USD 1.66 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
3.17 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
Europe at 33% |
Key countries |
US, China, Germany, Japan, and UK |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks, Hand Sanitizer Market Industry Report |
Key companies profiled |
3M Co., Arbro Pharmaceuticals Pvt. Ltd., Arrow Solutions, Dow Chemical Co., Earth Mama Angel Baby LLC, EO Products, Godrej Consumer Products Ltd., GOJO Industries Inc., ITC Ltd., Kiilto Family Group, Neogen Corp., Petra Co., Reckitt Benckiser Group Plc, S.C. Johnson and Son Inc., Skinvisible Pharmaceuticals Inc., The Clorox Co., The Procter and Gamble Co., TOUCHLAND LLC, Unilever PLC, and Vi Jon LLC |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period, hand sanitizer market growth analysis |
Customization purview |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by End-user
8 Market Segmentation by Distribution Channel
9 Customer Landscape
10 Geographic Landscape
11 Drivers, Challenges, and Opportunity/Restraints
12 Competitive Landscape
13 Competitive Analysis
14 Appendix
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