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The Heated Bedding Market size is estimated to grow by USD 111.39 million between 2022 and 2027 accelerating at a CAGR of 4.1%.
Heated blankets and mattress pads offer therapeutic relief and improve sleep quality. Companies now offer advanced products to meet user's specific needs. These products relax muscles, release tension, and increase blood flow, providing relief from arthritis, fibromyalgia, and other ailments. They also save energy and reduce costs compared to room heaters. As a result, demand for heated bedding products is increasing and expected to drive the electric blanket market growth.
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Our researchers analyzed the data with 2022 as the base year and the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The demand for heated bedding products has increased due to the high level of product premiumization in the electric blanket market. Consumers prioritize safety, quality, durability, coziness, and reliability when investing in such products. The market does not have room for sub-standard products, and customers are willing to pay more for high-end, premium products that offer maximum satisfaction. This increases customer satisfaction and drives market growth. Established brands that guarantee safety are preferred by consumers, and technological advancements support product-premiumization efforts.
Sunbeam Products (Newell Brands) offers the Feel Perfect Luxe Faux Fur Heated Throw, which is very soft and has six heat settings. SoftHeat (a brand of Perfect Fit) offers the Luxe Plush Warming Blanket, priced at around USD 158, which features low voltage, non-hazardous operation, no electric or magnetic field emissions, and an automatic shut-off function.
Consumers prefer soft, microfiber velvet blankets in the market, leading to high demand for the heated mattress pads market. Sunbeam's Oversized Faux Fur Heated Throws and Velvet Plush Heated Blankets are highly valued for their extreme softness and convenient pre-heating settings. The market is experiencing positive growth due to advancements in functionality, comfort, and aesthetics.
The heated mattress pads market faces competition from bed climate-control systems, which offer similar benefits. This creates direct competition and customers may shift between the two markets, negatively impacting both. Examples of bed climate-control systems include BedJet V2 Climate Comfort System, ChiliPad, Gel'O Cool Mat, and The Bedfan. Chili Technology's ChiliPad Cube, which features dual temperature zones, is a popular option. Bed climate-control systems do not have the risk of overheating and are expected to reduce sales of these products.
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The electric blankets market share growth by the heated blankets and throws segment will be significant during the forecast period. The global heated blankets and throws segment witnessed steady growth during 2022. The market is expected to witness continuous growth throughout the forecast period. Heated blankets and throws are equipped with digital controllers that facilitate varied heat settings. In such products, the heat is generated via an electric current.
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The heated blankets and throws segment showed a gradual increase in market share from USD 364.59 million in 2017 and continued to grow by 2021. The existing vendors in the global electric blankets market ensure that their blanket and throw products are equipped with an automatic shut-off function, which ensures that the electric current supply to the blanket is shut off after a certain time. This feature adds to the safety quotient of heated blankets and throws. Of late, dual-controller-equipped heated blankets, too, are in high demand. The dual-controller feature ensures that two people enjoy different temperature settings as per their individual needs. The percentage of health-conscious people has increased over the years. These aforementioned factors are driving the heated mattress pads market growth.
The internet is a popular way to buy blankets, throws, and mattress pads. Many companies now have their own websites for customers to shop on. This allows for better communication and shopping experiences. Companies are also using multiple channels to reach more customers. Customers feel safe when shopping online and can choose to pay securely through partners like PayPal or PayU. These factors are driving the heated mattress pads market growth.
APAC is estimated to contribute 62% to the growth of the global heated mattress pads market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the electric blankets market during the forecast period.
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APAC is projected to contribute 62% by 2027. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the heated mattress pads market during the forecast period.
APAC is expected to witness significant growth in the electric blankets market owing to rapid economic growth and increasing urbanization. The increase in the disposable income of people in countries such as China, India, Japan, and South Korea has increased the demand for new homes, resulting in the growing demand for mattresses. The rising adoption of smartphones and increasing Internet penetration in APAC are helping vendors leverage the emerging online market by employing aggressive promotional and branding strategies such as partnering with e-retailers and offering discounts, particularly for online customers, along with extended trial periods and hassle-free shipment and returns. This will help in targeting the untapped population in APAC and influence existing users to replace their traditional mattresses with new and modern products. Therefore, the global heated mattress pads market in APAC will continue to grow during the forecast period.
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Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the Market. Some of the major companies in the electric blankets market include:
Smiths- The company offers Level 1 convective warmer and Snuggle Warm patient warming blankets.
The electric blankets market report also includes detailed analyses of the competitive landscape of the market and information about 15 market players, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified. Furthermore, it is also quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The electric blankets market research report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the market growth and trends opportunities from 2017 to 2027.
The market is driven by consumer awareness and the desire for energy-efficient solutions to lower utility bills. Electrically heated wires are used to heat water, providing advantages such as comfort, pain relief, and coziness. Product diversification and dependability in low temperatures are key factors in this market.
With a focus on comfort and relieving pain, this is especially popular among the baby boomer generation. As the population grows and disposable incomes rise, there is an increasing demand for customized mattresses, bed linens, and modern interiors. These also cater to medical conditions like diabetes and back problems.
The market includes various products such as adjustable beds, blankets, cushions, and heated pods, serving both commercial and residential sectors. The market segments include economy, mid-range, single size, full/queen size, and king size options, with materials ranging from polyester and cotton to synthetic fabrics. Companies like Southerland Sleep drive innovation in this market through product launches and technological advancements.
Market Scope |
|
Report Coverage |
Details |
Page number |
156 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 4.1% |
Market growth 2023-2027 |
USD 111.39 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
2.5 |
Regional analysis |
APAC, North America, Europe, South America, and Middle East and Africa |
Performing market contribution |
APAC at 62% |
Key countries |
US, China, Japan, Germany, and UK |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
American National Manufacturing Inc., Bed Bath and Beyond Inc., Biddeford Blankets LLC, Brothers Bedding Mattress Factory, Delutti Inc., Electro Warmth, Living Earth Crafts, medisana GmbH, Microlife Corp., Newell Brands Inc., Serta Simmons Bedding LLC, Smiths Group Plc, Spring Air International, Tenacta Group Spa, The Surgical Co., The Vermont Country Store Inc., Thermotex Therapy Systems Ltd., and Tuck Sleep |
Market dynamics |
Parent market analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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