Morocco Hospitality Market Size 2025-2029
The hospitality market in Morocco size is forecast to increase by USD 1.85 billion at a CAGR of 6% between 2024 and 2029.
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The hospitality market is experiencing significant shifts driven by evolving consumer preferences and technological advancements. One key trend is the growing demand for local and authentic experiences, as travelers seek to connect with the cultures and communities they visit (Shifting preference for local and authentic experiences). Catering services and conference management cater to corporate travelers, with digital transformation streamlining operations.
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However, implementing effective tourism policies remains a challenge for industry players, as they navigate complex regulatory environments and strive to balance economic development with environmental sustainability and social responsibility. These trends and challenges are shaping the future of the hospitality industry, offering both opportunities and challenges for businesses that are able to adapt and innovate. In the dynamic hospitality market, solo travelers and event planners seek personalized experiences, driving the demand for advanced technology integrations such as voice assistants and mobile payments.
What will be the Size of the market During the Forecast Period?

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1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Country Market Characteristics
- Executive Summary - Chart on Market Segmentation by Type
- Executive Summary - Chart on Market Segmentation by Service
- Executive Summary - Chart on Market Segmentation by Business Segment
- Executive Summary - Chart on Market Segmentation by Price Range
- Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
- 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- 2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
- 2.3 Factors of disruption
- Overview on factors of disruption
- 2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
- 3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
- 3.2 Market characteristics
- Market characteristics analysis
4 Market Sizing
- 4.1 Market definition
- Offerings of companies included in the market definition
- 4.2 Market segment analysis
- 4.4 Market outlook: Forecast for 2024-2029
- Chart on Morocco - Market size and forecast 2024-2029 ($ million)
- Data Table on Morocco - Market size and forecast 2024-2029 ($ million)
- Chart on Morocco: Year-over-year growth 2024-2029 (%)
- Data Table on Morocco: Year-over-year growth 2024-2029 (%)
5 Historic Market Size
- 5.1 Hospitality Market in Morocco 2019 - 2023
- Historic Market Size - Data Table on Hospitality Market in Morocco 2019 - 2023 ($ million)
- 5.2 Type segment analysis 2019 - 2023
- Historic Market Size - Type Segment 2019 - 2023 ($ million)
- 5.3 Service segment analysis 2019 - 2023
- Historic Market Size - Service Segment 2019 - 2023 ($ million)
- 5.4 Business segment analysis 2019 - 2023
- Historic Market Size - Business Segment 2019 - 2023 ($ million)
- 5.5 Price Range segment analysis 2019 - 2023
- Historic Market Size - Price Range Segment 2019 - 2023 ($ million)
6 Qualitative Analysis
- 6.1 Impact of AI in hospitality market in Morocco
7 Five Forces Analysis
- 7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
- 7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
- 7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
- 7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
- 7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
- 7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
- 7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by Type
- 8.1 Market segments
- Chart on Type - Market share 2024-2029 (%)
- Data Table on Type - Market share 2024-2029 (%)
- 8.2 Comparison by Type
- Chart on Comparison by Type
- Data Table on Comparison by Type
- 8.3 International - Market size and forecast 2024-2029
- Chart on International - Market size and forecast 2024-2029 ($ million)
- Data Table on International - Market size and forecast 2024-2029 ($ million)
- Chart on International - Year-over-year growth 2024-2029 (%)
- Data Table on International - Year-over-year growth 2024-2029 (%)
- 8.4 Domestic - Market size and forecast 2024-2029
- Chart on Domestic - Market size and forecast 2024-2029 ($ million)
- Data Table on Domestic - Market size and forecast 2024-2029 ($ million)
- Chart on Domestic - Year-over-year growth 2024-2029 (%)
- Data Table on Domestic - Year-over-year growth 2024-2029 (%)
- 8.5 Market opportunity by Type
- Market opportunity by Type ($ million)
- Data Table on Market opportunity by Type ($ million)
9 Market Segmentation by Service
- 9.1 Market segments
- Chart on Service - Market share 2024-2029 (%)
- Data Table on Service - Market share 2024-2029 (%)
- 9.2 Comparison by Service
- Chart on Comparison by Service
- Data Table on Comparison by Service
- 9.3 Food service - Market size and forecast 2024-2029
- Chart on Food service - Market size and forecast 2024-2029 ($ million)
- Data Table on Food service - Market size and forecast 2024-2029 ($ million)
- Chart on Food service - Year-over-year growth 2024-2029 (%)
- Data Table on Food service - Year-over-year growth 2024-2029 (%)
- 9.4 Accommodation - Market size and forecast 2024-2029
- Chart on Accommodation - Market size and forecast 2024-2029 ($ million)
- Data Table on Accommodation - Market size and forecast 2024-2029 ($ million)
- Chart on Accommodation - Year-over-year growth 2024-2029 (%)
- Data Table on Accommodation - Year-over-year growth 2024-2029 (%)
- 9.5 Market opportunity by Service
- Market opportunity by Service ($ million)
- Data Table on Market opportunity by Service ($ million)
10 Market Segmentation by Business Segment
- 10.1 Market segments
- Chart on Market Segmentation by Business Segment - Market share 2024-2029 (%)
- Data Table on Market Segmentation by Business Segment - Market share 2024-2029 (%)
- 10.2 Comparison by Market Segmentation by Business Segment
- Chart on Comparison by Market Segmentation by Business Segment
- Data Table on Comparison by Market Segmentation by Business Segment
- 10.3 Chain hotels - Market size and forecast 2024-2029
- Chart on Chain hotels - Market size and forecast 2024-2029 ($ million)
- Data Table on Chain hotels - Market size and forecast 2024-2029 ($ million)
- Chart on Chain hotels - Year-over-year growth 2024-2029 (%)
- Data Table on Chain hotels - Year-over-year growth 2024-2029 (%)
- 10.4 Independent hotels - Market size and forecast 2024-2029
- Chart on Independent hotels - Market size and forecast 2024-2029 ($ million)
- Data Table on Independent hotels - Market size and forecast 2024-2029 ($ million)
- Chart on Independent hotels - Year-over-year growth 2024-2029 (%)
- Data Table on Independent hotels - Year-over-year growth 2024-2029 (%)
- 10.5 Franchise models - Market size and forecast 2024-2029
- Chart on Franchise models - Market size and forecast 2024-2029 ($ million)
- Data Table on Franchise models - Market size and forecast 2024-2029 ($ million)
- Chart on Franchise models - Year-over-year growth 2024-2029 (%)
- Data Table on Franchise models - Year-over-year growth 2024-2029 (%)
- 10.6 Management contracts - Market size and forecast 2024-2029
- Chart on Management contracts - Market size and forecast 2024-2029 ($ million)
- Data Table on Management contracts - Market size and forecast 2024-2029 ($ million)
- Chart on Management contracts - Year-over-year growth 2024-2029 (%)
- Data Table on Management contracts - Year-over-year growth 2024-2029 (%)
- 10.7 Market opportunity by Market Segmentation by Business Segment
- Market opportunity by Market Segmentation by Business Segment ($ million)
- Data Table on Market opportunity by Market Segmentation by Business Segment ($ million)
11 Market Segmentation by Price Range
- 11.1 Market segments
- Chart on Price Range - Market share 2024-2029 (%)
- Data Table on Price Range - Market share 2024-2029 (%)
- 11.2 Comparison by Price Range
- Chart on Comparison by Price Range
- Data Table on Comparison by Price Range
- 11.3 Budget - Market size and forecast 2024-2029
- Chart on Budget - Market size and forecast 2024-2029 ($ million)
- Data Table on Budget - Market size and forecast 2024-2029 ($ million)
- Chart on Budget - Year-over-year growth 2024-2029 (%)
- Data Table on Budget - Year-over-year growth 2024-2029 (%)
- 11.4 Mid-range - Market size and forecast 2024-2029
- Chart on Mid-range - Market size and forecast 2024-2029 ($ million)
- Data Table on Mid-range - Market size and forecast 2024-2029 ($ million)
- Chart on Mid-range - Year-over-year growth 2024-2029 (%)
- Data Table on Mid-range - Year-over-year growth 2024-2029 (%)
- 11.5 Upscale - Market size and forecast 2024-2029
- Chart on Upscale - Market size and forecast 2024-2029 ($ million)
- Data Table on Upscale - Market size and forecast 2024-2029 ($ million)
- Chart on Upscale - Year-over-year growth 2024-2029 (%)
- Data Table on Upscale - Year-over-year growth 2024-2029 (%)
- 11.6 Luxury - Market size and forecast 2024-2029
- Chart on Luxury - Market size and forecast 2024-2029 ($ million)
- Data Table on Luxury - Market size and forecast 2024-2029 ($ million)
- Chart on Luxury - Year-over-year growth 2024-2029 (%)
- Data Table on Luxury - Year-over-year growth 2024-2029 (%)
- 11.7 Market opportunity by Price Range
- Market opportunity by Price Range ($ million)
- Data Table on Market opportunity by Price Range ($ million)
12 Customer Landscape
- 12.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
13 Drivers, Challenges, and Opportunity/Restraints
- 13.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
- 13.4 Market opportunities/restraints
14 Competitive Landscape
- 14.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 14.3 Landscape disruption
- Overview on factors of disruption
- 14.4 Industry risks
- Impact of key risks on business
15 Competitive Analysis
- 15.2 Company ranking index
- 15.3 Market positioning of companies
- Matrix on companies position and classification
- 15.4 Accor S.A.
- Accor S.A. - Overview
- Accor S.A. - Business segments
- Accor S.A. - Key news
- Accor S.A. - Key offerings
- Accor S.A. - Segment focus
- SWOT
- 15.5 Aman Group S.a.r.l.
- Aman Group S.a.r.l. - Overview
- Aman Group S.a.r.l. - Product / Service
- Aman Group S.a.r.l. - Key offerings
- SWOT
- 15.6 Dar Ayniwen
- Dar Ayniwen - Overview
- Dar Ayniwen - Product / Service
- Dar Ayniwen - Key offerings
- SWOT
- 15.7 Four Seasons Hotels Ltd.
- Four Seasons Hotels Ltd. - Overview
- Four Seasons Hotels Ltd. - Product / Service
- Four Seasons Hotels Ltd. - Key offerings
- SWOT
- 15.8 Hyatt Hotels Corp.
- Hyatt Hotels Corp. - Overview
- Hyatt Hotels Corp. - Business segments
- Hyatt Hotels Corp. - Key offerings
- Hyatt Hotels Corp. - Segment focus
- SWOT
- 15.9 Jin Jiang International Holdings Co. Ltd.
- Jin Jiang International Holdings Co. Ltd. - Overview
- Jin Jiang International Holdings Co. Ltd. - Product / Service
- Jin Jiang International Holdings Co. Ltd. - Key offerings
- SWOT
- 15.10 Kenzi Hotel Group
- Kenzi Hotel Group - Overview
- Kenzi Hotel Group - Product / Service
- Kenzi Hotel Group - Key offerings
- SWOT
- 15.11 Kerzner International Ltd.
- Kerzner International Ltd. - Overview
- Kerzner International Ltd. - Product / Service
- Kerzner International Ltd. - Key offerings
- SWOT
- 15.12 La Mamounia Marrakech
- La Mamounia Marrakech - Overview
- La Mamounia Marrakech - Product / Service
- La Mamounia Marrakech - Key offerings
- SWOT
- 15.13 Louvre Hotels Group
- Louvre Hotels Group - Overview
- Louvre Hotels Group - Product / Service
- Louvre Hotels Group - Key offerings
- SWOT
- 15.14 Mandarin Oriental International Ltd.
- Mandarin Oriental International Ltd. - Overview
- Mandarin Oriental International Ltd. - Business segments
- Mandarin Oriental International Ltd. - Key offerings
- Mandarin Oriental International Ltd. - Segment focus
- SWOT
- 15.15 Marriott International Inc.
- Marriott International Inc. - Overview
- Marriott International Inc. - Business segments
- Marriott International Inc. - Key news
- Marriott International Inc. - Key offerings
- Marriott International Inc. - Segment focus
- SWOT
- 15.16 ONOMO International SARL
- ONOMO International SARL - Overview
- ONOMO International SARL - Product / Service
- ONOMO International SARL - Key offerings
- SWOT
- 15.17 Rotana Hotel Management Corp.
- Rotana Hotel Management Corp. - Overview
- Rotana Hotel Management Corp. - Product / Service
- Rotana Hotel Management Corp. - Key offerings
- SWOT
- 15.18 Wyndham Hotels and Resorts Inc.
- Wyndham Hotels and Resorts Inc. - Overview
- Wyndham Hotels and Resorts Inc. - Business segments
- Wyndham Hotels and Resorts Inc. - Key offerings
- Wyndham Hotels and Resorts Inc. - Segment focus
- SWOT
16 Appendix
- 16.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 16.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 16.4 Research methodology
- 16.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 16.9 360 degree market analysis
- 360 degree market analysis
- 16.10 List of abbreviations
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases

DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts

REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape