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The household kitchen blenders market size is estimated to grow at a CAGR of 5.7% between 2022 and 2027. The market size is forecast to increase by USD 893.5 million. The growth of the market depends on several such as a growing population of working women, ease of use, portability, and the convenience of kitchen blenders and the increase in online sales of household kitchen blenders
This household kitchen blenders market report extensively covers market segmentation by product (countertop blenders and immersion blenders), distribution channel (offline and online), and geography (North America, APAC, Europe, South America, and Middle East and Africa) It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The growing population of working women is notably driving the market growth. The rising population of working women globally has augmented the demand for household kitchen blenders, thereby driving their sales all across the globe. The necessity for working women to make smoothies, pureed soups, or slushy cocktails and store them for later consumption has resulted in significant growth in the market. Over the last few years, the number of working women in developing countries like China and India has also increased substantially.
For instance, according to The World Bank Group, in October 2020, women accounted for 24.5% of the total labour force in India as compared to 19.2% in 2012. Consequently, the growing population of working women has also led to a rise in dual-income households, which has contributed to a higher average income per household. Such factors are anticipated to drive the growth of the household kitchen blender market during the forecast period.
The emerging demand for noiseless blenders is an emerging trend shaping the market growth. Kitchen blenders are an essential category of kitchen appliances and are versatile, durable, and multifunctional, which enables consumers to prepare smoothies, pureed soups, slushy cocktails, and more. Nevertheless, the loud noise of a blender can be annoying and not user-friendly to consumers. Consequently, manufacturers have been trying to cut back on the noise level in their household kitchen blenders and deliver enhanced and better experiences for customers. Vendors like Electrolux and Hamilton Beach Brands manufacture household kitchen blenders that are silent or generate less noise.
Furthermore, consumers in the market are ready to spend an extra few dollars for a blender that is noiseless, energy efficient, and provides multi-functionality and various speed settings. Thus, vendors must design innovative product lines that will augment their revenues and subsequently propel the growth of the global household kitchen blenders market during the forecast period.
Fluctuation in prices of raw materials used to manufacture kitchen blenders is a significant challenge hindering the market growth. The price of an appliance majorly relies on the price of the raw materials used. Using raw materials such as steel, glass, rubber, and plastic, household kitchen blenders are manufactured. The cost of such raw materials usually experiences high fluctuation in the US and international markets, which might affect the price of household kitchen blenders. The rise in price may result in a drop in the consumer preference for household kitchen blenders, whereas if vendors reduce the price of their products, it will impede their profit margin.
Moreover, the volatility in the prices of raw materials used to manufacture kitchen blenders poses a considerable challenge to manufacturers operating in the global household kitchen blenders market, which may adversely influence the growth of the household kitchen blenders market during the forecast period.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Household Kitchen Blenders Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Bajaj Electricals Ltd. - The company offers household kitchen blenders such as mixer grinders, hand blenders, Bajaj twister deluxe mixer grinder and Bajaj military series finesse 750w midnight black.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The countertop blenders segment is estimated to witness significant growth during the forecast period. A countertop blender is a significant household device that is used for objectives like mixing, blending, or combining more than one ingredient. The base of these household kitchen blenders is provided with a control panel and motor that are used to operate the blades and a changeable jar placed above the base is commonly made of glass or plastic. By using these countertop blenders, consumers can make vegetable smoothies, shakes and cocktails easily.
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The countertop blenders segment was the largest segment and was valued at USD 1,375.41 million in 2017. With the press of a special dedicated button called Auto Smoothie, the Smoothie Smart Blender from Hamilton Beach Brands can prepare a perfect smoothie. The Smoothie Smart Blender is equipped with the Wave Action System. The Wave Action System is specifically designed to pull the ingredients down into the blades during the blending process and therefore no need to stop and stir the mixture. The ability of countertop blenders to mix efficiently makes them favoured over immersion blenders, which, in turn, will drive the growth of the household kitchen blenders market during the forecast period.
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APAC is estimated to contribute 31% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The US was the key contributor to the household kitchen blenders market in North America in 2022, and thus, it holds massive growth prospects for manufacturers owing to transforming lifestyles and increasing disposable incomes. In North America, the household kitchen blenders market has immense potential for growth, and with strategic partnerships and business expansion plans, manufacturers and retailers are emphasizing such types of products.
Moreover, in the region, the preference for drinks such as juices, smoothies, milkshakes, frozen yoghurts, and frozen custards, among others, is very high. Consequently, the market growth potential in the region is high. The demand for household kitchen blenders with superior features for providing operational efficiency will increase with the growth of the food service industry. The US and Canada are the primary countries for the household kitchen blender market in the region. Therefore, the high demand for household kitchen blenders in the region is anticipated to drive the regional household kitchen blenders market during the forecast period.
The COVID-19 pandemic adversely impacted the growth of the regional market in 2020. However, the large-scale COVID-19 vaccination drives conducted by the governments in the region led to the easing of the lockdown restrictions in 2021, and business operations resumed normally. In 2022, the disposable income and the trend of consuming healthy beverages such as smoothies in the region witnessed significant growth, which, in turn, positively affected the growth of the regional market, and it is anticipated to continue during the forecast period.
The household kitchen blenders market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Household Kitchen Blenders Market Scope |
|
Report Coverage |
Details |
Page number |
171 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 5.7% |
Market growth 2023-2027 |
USD 893.5 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
5.17 |
Regional analysis |
North America, APAC, Europe, South America, and Middle East and Africa |
Performing market contribution |
APAC at 31% |
Key countries |
US, Canada, China, Germany, and UK |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Bajaj Electricals Ltd., Breville Pty Ltd, Crompton Greaves Consumer Electricals Ltd., Cuisinart, Electrolux AB, Glen Dimplex Europe Holdings Ltd., Hamilton Beach Brands Holding Co., Havells India Ltd., JS Global Lifestyle Co. Ltd., Koninklijke Philips N.V., Midea Group Co. Ltd., Newell Brands Inc., Orpat Group, Panasonic Holdings Corp., Robert Bosch GmbH, SEB Developpement SA, Smeg S.p.a., TTK Prestige Ltd., Vita Mix Corp., and Whirlpool Corp. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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