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Indonesia Retail Market by Product and Distribution Channel - Forecast and Analysis 2022-2026

  • Published: May 2022
  • Pages: 124
  • SKU: IRTNTR46507
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The predicted growth of the retail market share in Indonesia from 2021 to 2026 is USD 44.13 billion at a progressing CAGR of 4.6%.

This retail market in Indonesia research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. The retail market in Indonesia report also offers information on several market vendors, including AEON CO. Ltd., CT Corp., Global Digital Niaga, Lazada Group, Lotte Corp., PT Bukalapak.com, PT Erajaya Swasembada Tbk, PT Hero Supermarket Tbk, PT Lion Super Indo, PT Mitra Adiperkasa Tbk, PT Multipolar Technology Tbk, PT Ramayana Lestari Sentosa Tbk, PT Sumber Alfaria Trijaya Tbk, PT Tokopedia, PT. Indomarco Prismatama, PT. Sinar Sakti Metalindo, PT. INTI CAKRAWALA CITRA, Sea Ltd., SPAR International, and TipTop Rawamangun among others.

This report extensively covers retail market segmentation in Indonesia by the following:

  • Product - Food and beverages, Electrical and electronics, Apparel and footwear, Home improvement and household products, and Others
  • Distribution Channel - Offline and Online

What will the Retail Market Size in Indonesia be During the Forecast Period?

Download the Free Report Sample to Unlock the Retail Market Size in Indonesia for the Forecast Period and Other Important Statistics

 

Retail Market in Indonesia: Key Drivers, Trends, and Challenges

The expansion of retail landscape is notably driving the retail market growth in Indonesia, although factors such as the underdeveloped infrastructure may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the retail industry in Indonesia. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Retail Market Driver in Indonesia

  • One of the key factors driving growth in the retail market in Indonesia is the expansion of retail landscape.
  • The traditional unorganized retail segment in Indonesia consists of small roadside stalls and vendors. However, the unorganized sector will decrease during the forecast period.
  • Most of the unorganized retail outlets will be replaced with big retail hypermarkets, supermarkets, and other retail chains during the forecast period.
  • Organized retailing has made shopping convenient for consumers as they can buy all necessary items under one roof. However, this is limited only to cities, with the segment catering primarily to the needs of upper-middle-class people and rich consumers.
  • Retail companies like Hero Group, PT Indomarco Prismatama (Indomaret), Alfamart, and Super Indo have opened their chain stores all over Indonesia. The expansion of the retail landscape in Indonesia is expected to drive the growth of the retail market during the forecast period.

Key Retail Market Trend in Indonesia

  • The growing preference for local brands is a retail market in Indonesia trend that is expected to have a positive impact in the coming years.
  • Indonesians are extremely loyal to the brands they have been using for years. They also have a strong preference for local or Indonesian brands.
  • Almost 75% of the people are aware of and pre-decide about what products to buy and from where. More than 65% of people go to the same store to purchase food and beverages.
  • According to Indonesian consumers, local brands, and non-expensive foreign brands, can cater to their needs and provide better value for money.
  • Foreign companies looking to invest in Indonesia have tried to capture the market with the help of localization or acquisition strategies.
  • The retail industry in Indonesia is witnessing the emergence of retailers that operate according to Sharia law or Islamic precepts due to the high regional population base.

Key Retail Market Challenge in Indonesia

  • The underdeveloped infrastructure will be a major challenge for the retail market in Indonesia during the forecast period.
  • The lack of developed and well-maintained infrastructure and network service in Indonesia is a major factor behind an increase in inefficiency and transaction costs, making it difficult for exporters and investors to operate efficiently.
  • Consumer business companies require an extensive distribution network to gain traction in the market.
  • The population in the country is dispersed across many islands, and underdeveloped connectivity to proper roads prevents a lot of consumers from availing of various goods and services.
  • Companies need to invest in innovations in the areas of packaging and displaying their products in retail outlets. This can be achieved with the help of a proper infrastructure, which can attract the attention of consumers.

This retail market in Indonesia analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the retail market in Indonesia as a part of the global Internet services and infrastructure market within the global IT services market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the retail market in Indonesia during the forecast period.

Who are the Major Retail Market Vendors in Indonesia?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

  • AEON CO. Ltd.
  • CT Corp.
  • Global Digital Niaga
  • Lazada Group
  • Lotte Corp.
  • PT Bukalapak.com
  • PT Erajaya Swasembada Tbk
  • PT Hero Supermarket Tbk
  • PT Lion Super Indo
  • PT Mitra Adiperkasa Tbk
  • PT Multipolar Technology Tbk
  • PT Ramayana Lestari Sentosa Tbk
  • PT Sumber Alfaria Trijaya Tbk
  • PT Tokopedia
  • PT. Indomarco Prismatama
  • PT. Sinar Sakti Metalindo
  • PT. INTI CAKRAWALA CITRA
  • Sea Ltd.
  • SPAR International
  • TipTop Rawamangun

 

This statistical study of the retail market in Indonesia encompasses successful business strategies deployed by the key vendors. The retail market in Indonesia is fragmented and the vendors are deploying growth strategies such as forming strategic partnerships to compete in the market.

Product Insights and News

  • CT Corp. - CT Corp. is a privately held company headquartered in Indonesia. It is a regional company, with limited information regarding its financials and limited information regarding its employee strength is available. Its revenue from the retail market in Indonesia contributes to its overall revenues along with its other offerings, but it is not a key revenue stream for the company. 
  • CT Corp. - The company operates retail stores under its brand PT Trans Retail Indonesia. 

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The retail market in Indonesia forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Retail Market in Indonesia Value Chain Analysis

Our report provides extensive information on the value chain analysis for the retail market in Indonesia, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

What are the Revenue-generating Product Segments in the Retail Market in Indonesia?

To gain further insights on the market contribution of various segments Request for a FREE sample

The retail market share growth in Indonesia by the food and beverages segment will be significant during the forecast period. The food and beverage industry in Indonesia is experiencing growth due to an upward trend in the prices of commodities, which has led to an increase in the purchasing power of people in regions such as Sumatra and Kalimantan that produce the commodities. Also, Indonesia is experiencing a growing interest of consumers in imported goods, especially processed foods, which is expected to witness the highest growth rate during the forecast period. Ready-to-eat food products have witnessed growth in sales over the years, and the manufacturers are launching and positioning healthy ready-to-eat food products.

This report provides an accurate prediction of the contribution of all the segments to the growth of the retail market size in Indonesia and actionable market insights on post COVID-19 impact on each segment.

 

Retail Market Scope in Indonesia

Report Coverage

Details

Page number

120

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Accelerate at a CAGR of 4.6%

Market growth 2022-2026

$ 44.13 billion

Market structure

Fragmented

YoY growth (%)

4.0

Regional analysis

Indonesia

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

AEON CO. Ltd., CT Corp., Global Digital Niaga, Lazada Group, Lotte Corp., PT Bukalapak.com, PT Erajaya Swasembada Tbk, PT Hero Supermarket Tbk, PT Lion Super Indo, PT Mitra Adiperkasa Tbk, PT Multipolar Technology Tbk, PT Ramayana Lestari Sentosa Tbk, PT Sumber Alfaria Trijaya Tbk, PT Tokopedia, PT. Indomarco Prismatama, PT. Sinar Sakti Metalindo, PT. INTI CAKRAWALA CITRA, Sea Ltd., SPAR International, and TipTop Rawamangun

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Retail Market in Indonesia Report?

  • CAGR of the market during the forecast period 2022-2026
  • Detailed information on factors that will drive retail market growth in Indonesia during the next five years
  • Precise estimation of the retail market size in Indonesia and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the retail industry in Indonesia
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of retail market vendors in Indonesia

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Country Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market Segmentation by Product
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
    • Exhibit 06: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 07: Parent market
    • Exhibit 08: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 09: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 10: Market segments
  • 3.3 Market size 2021
    • 3.4 Market outlook: Forecast for 2021-2026
      • Exhibit 11: Chart on Indonesia - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 12: Data Table on Indonesia - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 13: Chart on Indonesia: Year-over-year growth 2021-2026 (%)
      • Exhibit 14: Data Table on Indonesia: Year-over-year growth 2021-2026 (%)

    4 Five Forces Analysis

    • 4.1 Five forces summary
      • Exhibit 15: Five forces analysis - Comparison between 2021 and 2026
    • 4.2 Bargaining power of buyers
      • Exhibit 16: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
    • 4.3 Bargaining power of suppliers
      • Exhibit 17: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
    • 4.4 Threat of new entrants
      • Exhibit 18: Threat of new entrants – Impact of key factors in 2021 and 2026
    • 4.5 Threat of substitutes
      • Exhibit 19: Threat of substitutes – Impact of key factors in 2021 and 2026
    • 4.6 Threat of rivalry
      • Exhibit 20: Threat of rivalry – Impact of key factors in 2021 and 2026
    • 4.7 Market condition
      • Exhibit 21: Chart on Market condition - Five forces 2021 and 2026

    5 Market Segmentation by Product

    • 5.1 Market segments
      • Exhibit 22: Chart on Product - Market share 2021-2026 (%)
      • Exhibit 23: Data Table on Product - Market share 2021-2026 (%)
    • 5.2 Comparison by Product
      • Exhibit 24: Chart on Comparison by Product
      • Exhibit 25: Data Table on Comparison by Product
    • 5.3 Food and beverages - Market size and forecast 2021-2026
      • Exhibit 26: Chart on Food and beverages - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 27: Data Table on Food and beverages - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 28: Chart on Food and beverages - Year-over-year growth 2021-2026 (%)
      • Exhibit 29: Data Table on Food and beverages - Year-over-year growth 2021-2026 (%)
    • 5.4 Electrical and electronics - Market size and forecast 2021-2026
      • Exhibit 30: Chart on Electrical and electronics - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 31: Data Table on Electrical and electronics - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 32: Chart on Electrical and electronics - Year-over-year growth 2021-2026 (%)
      • Exhibit 33: Data Table on Electrical and electronics - Year-over-year growth 2021-2026 (%)
    • 5.5 Apparel and footwear - Market size and forecast 2021-2026
      • Exhibit 34: Chart on Apparel and footwear - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 35: Data Table on Apparel and footwear - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 36: Chart on Apparel and footwear - Year-over-year growth 2021-2026 (%)
      • Exhibit 37: Data Table on Apparel and footwear - Year-over-year growth 2021-2026 (%)
    • 5.6 Home improvement and household products - Market size and forecast 2021-2026
      • Exhibit 38: Chart on Home improvement and household products - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 39: Data Table on Home improvement and household products - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 40: Chart on Home improvement and household products - Year-over-year growth 2021-2026 (%)
      • Exhibit 41: Data Table on Home improvement and household products - Year-over-year growth 2021-2026 (%)
    • 5.7 Others - Market size and forecast 2021-2026
      • Exhibit 42: Chart on Others - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 43: Data Table on Others - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 44: Chart on Others - Year-over-year growth 2021-2026 (%)
      • Exhibit 45: Data Table on Others - Year-over-year growth 2021-2026 (%)
    • 5.8 Market opportunity by Product
      • Exhibit 46: Market opportunity by Product ($ billion)

    6 Market Segmentation by Distribution Channel

    • 6.1 Market segments
      • Exhibit 47: Chart on Distribution Channel - Market share 2021-2026 (%)
      • Exhibit 48: Data Table on Distribution Channel - Market share 2021-2026 (%)
    • 6.2 Comparison by Distribution Channel
      • Exhibit 49: Chart on Comparison by Distribution Channel
      • Exhibit 50: Data Table on Comparison by Distribution Channel
    • 6.3 Offline - Market size and forecast 2021-2026
      • Exhibit 51: Chart on Offline - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 52: Data Table on Offline - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 53: Chart on Offline - Year-over-year growth 2021-2026 (%)
      • Exhibit 54: Data Table on Offline - Year-over-year growth 2021-2026 (%)
    • 6.4 Online - Market size and forecast 2021-2026
      • Exhibit 55: Chart on Online - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 56: Data Table on Online - Market size and forecast 2021-2026 ($ billion)
      • Exhibit 57: Chart on Online - Year-over-year growth 2021-2026 (%)
      • Exhibit 58: Data Table on Online - Year-over-year growth 2021-2026 (%)
    • 6.5 Market opportunity by Distribution Channel
      • Exhibit 59: Market opportunity by Distribution Channel ($ billion)

    7 Customer Landscape

    • 7.1 Customer landscape overview
      • Exhibit 60: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    8 Drivers, Challenges, and Trends

    • 8.1 Market drivers
      • 8.2 Market challenges
        • 8.3 Impact of drivers and challenges
          • Exhibit 61: Impact of drivers and challenges in 2021 and 2026
        • 8.4 Market trends

          9 Vendor Landscape

          • 9.1 Overview
            • 9.2 Vendor landscape
              • Exhibit 62: Overview on Criticality of inputs and Factors of differentiation
            • 9.3 Landscape disruption
              • Exhibit 63: Overview on factors of disruption
            • 9.4 Industry risks
              • Exhibit 64: Impact of key risks on business

            10 Vendor Analysis

            • 10.1 Vendors covered
              • Exhibit 65: Vendors covered
            • 10.2 Market positioning of vendors
              • Exhibit 66: Matrix on vendor position and classification
            • 10.3 CT Corp.
              • Exhibit 67: CT Corp. - Overview
              • Exhibit 68: CT Corp. - Product / Service
              • Exhibit 69: CT Corp. - Key offerings
            • 10.4 PT Erajaya Swasembada Tbk
              • Exhibit 70: PT Erajaya Swasembada Tbk - Overview
              • Exhibit 71: PT Erajaya Swasembada Tbk - Business segments
              • Exhibit 72: PT Erajaya Swasembada Tbk - Key offerings
              • Exhibit 73: PT Erajaya Swasembada Tbk - Segment focus
            • 10.5 PT Hero Supermarket Tbk
              • Exhibit 74: PT Hero Supermarket Tbk - Overview
              • Exhibit 75: PT Hero Supermarket Tbk - Business segments
              • Exhibit 76: PT Hero Supermarket Tbk - Key offerings
              • Exhibit 77: PT Hero Supermarket Tbk - Segment focus
            • 10.6 PT Lion Super Indo
              • Exhibit 78: PT Lion Super Indo - Overview
              • Exhibit 79: PT Lion Super Indo - Product / Service
              • Exhibit 80: PT Lion Super Indo - Key offerings
            • 10.7 PT Mitra Adiperkasa Tbk
              • Exhibit 81: PT Mitra Adiperkasa Tbk - Overview
              • Exhibit 82: PT Mitra Adiperkasa Tbk - Business segments
              • Exhibit 83: PT Mitra Adiperkasa Tbk - Key offerings
              • Exhibit 84: PT Mitra Adiperkasa Tbk - Segment focus
            • 10.8 PT Multipolar Technology Tbk
              • Exhibit 85: PT Multipolar Technology Tbk - Overview
              • Exhibit 86: PT Multipolar Technology Tbk - Business segments
              • Exhibit 87: PT Multipolar Technology Tbk - Key offerings
              • Exhibit 88: PT Multipolar Technology Tbk - Segment focus
            • 10.9 PT Ramayana Lestari Sentosa Tbk
              • Exhibit 89: PT Ramayana Lestari Sentosa Tbk - Overview
              • Exhibit 90: PT Ramayana Lestari Sentosa Tbk - Business segments
              • Exhibit 91: PT Ramayana Lestari Sentosa Tbk - Key offerings
              • Exhibit 92: PT Ramayana Lestari Sentosa Tbk - Segment focus
            • 10.10 PT Sumber Alfaria Trijaya Tbk
              • Exhibit 93: PT Sumber Alfaria Trijaya Tbk - Overview
              • Exhibit 94: PT Sumber Alfaria Trijaya Tbk - Business segments
              • Exhibit 95: PT Sumber Alfaria Trijaya Tbk - Key offerings
              • Exhibit 96: PT Sumber Alfaria Trijaya Tbk - Segment focus
            • 10.11 PT. Indomarco Prismatama
              • Exhibit 97: PT. Indomarco Prismatama - Overview
              • Exhibit 98: PT. Indomarco Prismatama - Product / Service
              • Exhibit 99: PT. Indomarco Prismatama - Key offerings
            • 10.12 SPAR International
              • Exhibit 100: SPAR International - Overview
              • Exhibit 101: SPAR International - Product / Service
              • Exhibit 102: SPAR International - Key offerings

            11 Appendix

            • 11.1 Scope of the report
              • 11.2 Inclusions and exclusions checklist
                • Exhibit 103: Inclusions checklist
                • Exhibit 104: Exclusions checklist
              • 11.3 Currency conversion rates for US$
                • Exhibit 105: Currency conversion rates for US$
              • 11.4 Research methodology
                • Exhibit 106: Research methodology
                • Exhibit 107: Validation techniques employed for market sizing
                • Exhibit 108: Information sources
              • 11.5 List of abbreviations
                • Exhibit 109: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              TechnavioINFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases
              Technavio

              TechnavioDATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts
              Technavio

              TechnavioREPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape
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              The retail market in indonesia market growth will increase by $$ 44.13 bn during 2023-2026.
              The retail market in indonesia market is expected to grow at a CAGR of 4.6% during 2023-2026.
              Technavio has segmented the retail market in indonesia market by product (Food and beverages, Electrical and electronics, Apparel and footwear, Home improvement and household products, and Others) ,distribution channel (Offline and Online) , and geographic (Indonesia).
              AEON CO. Ltd., CT Corp., Global Digital Niaga, Lazada Group, Lotte Corp., PT Bukalapak.com, PT Erajaya Swasembada Tbk, PT Hero Supermarket Tbk, PT Lion Super Indo, PT Mitra Adiperkasa Tbk, PT Multipolar Technology Tbk, PT Ramayana Lestari Sentosa Tbk, PT Sumber Alfaria Trijaya Tbk, PT Tokopedia, PT. Indomarco Prismatama, PT. Sinar Sakti Metalindo, PT. INTI CAKRAWALA CITRA, Sea Ltd., SPAR International, TipTop Rawamangun are a few of the key vendors in the retail market in indonesia market.
              Indonesia will register the highest growth rate of 100% among the other regions. Therefore, the retail market in indonesia market in Indonesia is expected to garner significant business opportunities for the vendors during the forecast period.
              The key factors driving the retail market in indonesia market growth are:
              • expansion of retail landscape

                The traditional unorganized retail segment in Indonesia consists of small roadside stalls and vendors. However, the unorganized sector will decrease during the forecast period. Most of the unorganized retail outlets will be replaced with big retail hypermarkets, supermarkets, and other retail chains during the forecast period.

                Organized retailing has made shopping convenient for consumers as they can buy all necessary items under one roof. However, this is limited only to cities, with the segment catering primarily to the needs of upper-middle-class people and rich consumers. For instance, consumers in the capital city of Jakarta and in other cities such as Bandung and Cirebon buy grocery, processed, dry, and packaged food and personal care products mainly from supermarkets.

                Currently, the organized Indonesia retail market is growing on a large scale. Retail companies like Hero Group, PT Indomarco Prismatama (Indomaret), Alfamart, and Super Indo have opened their chain stores all over Indonesia. In 2020, Alfamart announced its plan to open 1,200 new stores in Indonesia and the Philippines, due to which the total number of stores operated by the company and its subsidiaries reached 17,294. Also, the company is focusing on expanding stores outside Java and considering the business potential in new areas. Also, some new stores, both foreign and local, are opening in Jakarta, which can drive the market. For instance, in November 2021, IKEA Indonesia announced its plans to launch its first store inside a shopping mall at Mall Taman Anggrek in West Jakarta. The expansion of the retail landscape in Indonesia is expected to drive the growth of the retail market during the forecast period.


              • Growing preference for local brands

                Indonesians are extremely loyal to the brands they have been using for years. They also have a strong preference for local or Indonesian brands. Almost 75% of the people are well aware of and pre-decide about what products to buy and from where. More than 65% of people go to the same store to purchase food and beverages.

                According to Indonesian consumers, local brands, and non-expensive foreign brands, can cater to their needs and provide better value for money. Foreign companies looking to invest in Indonesia have tried to capture the market with the help of localization or acquisition strategies. For instance, in March 2021, Asia Pacific Rayon, a sustainable rayon fiber producer, collaborated with three local clothing brands to showcase sustainable fashion trends and promote the purchase of local products.

                The retail industry in Indonesia is witnessing the emergence of retailers that operate according to Sharia law or Islamic precepts due to the high regional population base. Some of the sharia-based mini mart chains operating in the country are focusing on promoting only halal-certified products. Sharia-based retailers include small and medium-sized enterprises owned by Muslims, with preferential shelf space access to halal products.


              The retail market in indonesia market vendors should focus on grabbing business opportunities from the food and beverages segment as it accounted for the largest market share in the base year.
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