Indonesia Retail Market by Product and Distribution Channel - Forecast and Analysis 2021-2025

  • Published: Dec 2020
  • Pages: 120
  • SKU: IRTNTR46507

The 2022-2026 version of this report is just being published. Buy it now and get up to $1000 worth of free customization!

Get me the latest version! (includes COVID-19 impact)
Safe and Secure SSL Encrypted
  • 2500.00
  • USD

The Indonesia retail market share is expected to increase by USD 37.32 billion from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 4%.

This Indonesia retail market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers Indonesia retail market segmentation by product (food & beverages, electrical & electronics, apparel & footwear, home improvement & household products, and others) and distribution channel (offline and online). The Indonesia retail market report also offers information on several market vendors, including CT Corp., PT Erajaya Swasembada Tbk, PT Hero Supermarket Tbk, PT Lion Super Indo, PT Multipolar Tbk, PT Ramayana Lestari Sentosa Tbk, PT Sumber Alfaria Trijaya Tbk, PT. Circleka Indonesia Utama, PT. Indomarco Prismatama, and PT Mitra Adiperkasa Tbk among others.

What will the Indonesia Retail Market Size be During the Forecast Period?

Download the Free Report Sample to Unlock the Indonesia Retail Market Size for the Forecast Period and Other Important Statistics


Indonesia Retail Market: Key Drivers, Trends, and Challenges

Based on our research output, there has been a positive impact on the market growth during and post COVID-19 era. The expansion of retail landscape is notably driving the Indonesian retail market growth, although factors such as underdeveloped infrastructure may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the Indonesian retail industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Indonesia Retail Market Driver

The traditional unorganized retail outlets in Indonesia are increasingly being replaced by big retail hypermarkets, supermarkets, and other retail chains. The demand for organized retailing is growing in Indonesia because of the availability of all the necessary items under one roof. Several retail companies are focusing on expanding their stores to new areas. Moreover, both foreign and local retailers have made plans to increase their investments in the retail space of Indonesia. This expansion of the retail landscape in Indonesia will be a significant factor in driving the growth of the retail market.

Key Indonesia Retail Market Trend


One of the key factors driving growth in the Indonesia retail market is the growing preference for local brands. Indonesians are extremely loyal to the brands they have been using for years. They also have a strong preference for local or Indonesian brands. Almost 75% of the people are well aware of and pre-decide about what products to buy and from where. More than 65% of people go to the same store to purchase food and beverages. According to Indonesian consumers, local brands, and non-expensive foreign brands, can cater to their needs and provide better value for money. Foreign companies looking to invest in Indonesia have tried to capture the market with the help of localization or acquisition strategies. The retail industry in Indonesia is witnessing the emergence of retailers that operate according to Sharia law or Islamic precepts due to the high regional population base.

Key Indonesia Retail Market Challenge


The underdeveloped infrastructure is another factor supporting the Indonesia retail market share growth. The lack of developed and well-maintained infrastructure and network service in Indonesia is a major factor behind an increase in inefficiency and transaction costs, making it difficult for exporters and investors to operate efficiently. Warungs and minimarts are traditional markets in Indonesia that continue to be popular among consumers. Consumer business companies require an extensive distribution network to gain traction in the market. They also need to focus on innovations, especially in terms of packaging, due to limited and highly competitive shelf space in traditional retail outlets.

This Indonesia retail market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Parent Market Analysis

Technavio categorizes the Indonesian retail market as a part of the global internet and direct marketing retail market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the Indonesia retail market during the forecast period.

Who are the Major Indonesia Retail Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:


  • CT Corp.
  • PT Erajaya Swasembada Tbk
  • PT Hero Supermarket Tbk
  • PT Lion Super Indo
  • PT Multipolar Tbk
  • PT Ramayana Lestari Sentosa Tbk
  • PT Sumber Alfaria Trijaya Tbk
  • PT. Circleka Indonesia Utama
  • PT. Indomarco Prismatama
  • PT Mitra Adiperkasa Tbk


This statistical study of the Indonesia retail market encompasses successful business strategies deployed by the key vendors. The Indonesia retail market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.

Product Insights and News

(Please add vendor/product news in bullets)

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The Indonesia retail market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Indonesia Retail Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the Indonesia retail market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chains is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The value chain of the internet and direct marketing retail market includes the following core components:

  • Inputs
  • Inbound logistics
  • Operations
  • Outbound logistics
  • Marketing and sales
  • Service
  • Support activities
  • Innovation

The report has further elucidated on other innovative approaches being followed by service providers to ensure a sustainable market presence.

What are the Revenue-generating Product Segments in the Indonesia Retail Market?

To gain further insights on the market contribution of various segments Request for a FREE sample

The Indonesia retail market share growth by the food and beverages segment will be significant during the forecast period. The food and beverage industry in Indonesia is experiencing growth due to an upward trend in the prices of commodities, which has led to an increase in the purchasing power of people in regions such as Sumatra and Kalimantan that produce the commodities. Also, Indonesia is experiencing a growing interest of consumers in imported goods, especially processed foods, which is expected to witness the highest growth rate during the forecast period.

This report provides an accurate prediction of the contribution of all the segments to the growth of the Indonesia retail market size and actionable market insights on post COVID-19 impact on each segment.


Indonesia Retail Market Scope

Report Coverage


Page number


Base year


Forecast period


Growth momentum & CAGR

Accelerate at a CAGR of 4%

Market growth 2021-2025

$ 37.32 billion

Market structure


YoY growth (%)


Regional analysis


Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

CT Corp., PT Erajaya Swasembada Tbk, PT Hero Supermarket Tbk, PT Lion Super Indo, PT Multipolar Tbk, PT Ramayana Lestari Sentosa Tbk, PT Sumber Alfaria Trijaya Tbk, PT. Circleka Indonesia Utama, PT. Indomarco Prismatama, and PT Mitra Adiperkasa Tbk

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

Request for a FREE sample

What are the Key Data Covered in this Indonesia Retail Market In Indonesia Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive Indonesia retail market growth during the next five years
  • Precise estimation of the Indonesia retail market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the Indonesia retail industry across Indonesia
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of Indonesia retail market vendors

We can help! Our analysts can customize this report to meet your requirements. Get in touch

Read More Read Less

Executive Summary

    Market Landscape

    • Market ecosystem
    • Value chain analysis

    Market Sizing

    • Market definition
    • Market segment analysis
    • Market size 2020
    • Market outlook: Forecast for 2020 - 2025

    Five Forces Analysis

    • Fiver forces summary
    • Bargaining power of buyers
    • Bargaining power of suppliers
    • Threat of new entrants
    • Threat of substitutes
    • Threat of rivalry
    • Market condition

    Market Segmentation by Product

    • Market segments
    • Comparison by Product
    • Food and beverages - Market size and forecast 2020-2025
    • Electrical and electronics - Market size and forecast 2020-2025
    • Apparel and footwear - Market size and forecast 2020-2025
    • Home improvement and household products - Market size and forecast 2020-2025
    • Others - Market size and forecast 2020-2025
    • Market opportunity by Product

    Market Segmentation by Distribution channel

    • Market segments
    • Comparison by Distribution channel
    • Offline - Market size and forecast 2020-2025
    • Online - Market size and forecast 2020-2025
    • Market opportunity by Distribution channel

    Customer landscape

    • Overview
    • Market drivers
    • Market challenges
    • Market trends

    Vendor Landscape

    • Overview
    • Vendor landscape
    • Landscape disruption

    Vendor Analysis

    • Vendors covered
    • Market positioning of vendors
    • CT Corp.
    • PT Erajaya Swasembada Tbk
    • PT Hero Supermarket Tbk
    • PT Lion Super Indo
    • PT Multipolar Tbk
    • PT Ramayana Lestari Sentosa Tbk
    • PT Sumber Alfaria Trijaya Tbk
    • PT. Circleka Indonesia Utama
    • PT. Indomarco Prismatama
    • PT Mitra Adiperkasa Tbk


    • Scope of the report
    • Currency conversion rates for US$
    • Research methodology
    • List of abbreviations

    Research Framework

    Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


    Primary sources

    • Manufacturers and suppliers
    • Channel partners
    • Industry experts
    • Strategic decision makers

    Secondary sources

    • Industry journals and periodicals
    • Government data
    • Financial reports of key industry players
    • Historical data
    • Press releases

    TechnavioDATA ANALYSIS

    Data Synthesis

    • Collation of data
    • Estimation of key figures
    • Analysis of derived insights

    Data Validation

    • Triangulation with data models
    • Reference against proprietary databases
    • Corroboration with industry experts



    • Market drivers
    • Market challenges
    • Market trends
    • Five forces analysis


    • Market size and forecast
    • Market segmentation
    • Geographical insights
    • Competitive landscape
    Interested in this report?
    Get your FREE sample now!
    The retail market growth will increase by $37.32 billion during 2020-2025.
    The retail market is expected to grow at a CAGR of 4.06% during 2020-2025.
    Technavio has segmented the retail market by product (Food and beverages, Electrical and electronics, Apparel and footwear, Home improvement and household products, and Others) ,distribution channel (Offline and Online) , and geographic (Indonesia).
    CT Corp., PT Erajaya Swasembada Tbk, PT Hero Supermarket Tbk, PT Lion Super Indo, PT Multipolar Tbk, PT Ramayana Lestari Sentosa Tbk, PT Sumber Alfaria Trijaya Tbk, PT. Circleka Indonesia Utama, PT. Indomarco Prismatama, PT Mitra Adiperkasa Tbk are a few of the key vendors in the retail market.
    Indonesia will register the highest growth rate of 100.00% among the other regions. Therefore, the retail market in Indonesia is expected to garner significant business opportunities for the vendors during the forecast period.
    The key factors driving the retail market growth are:
    • Expansion of retail landscape
    The retail market vendors should focus on grabbing business opportunities from the food and beverages segment as it accounted for the largest market share in the base year.
    Safe and Secure SSL Encrypted

    Single User:

    2500 USD

    Technavio Get the report (PDF) sent to your email within minutes.

    Subscribe & Save

    Get lifetime access to our
    Technavio Insights

    Want to customize this report?

    This report can be personalized according to your needs. Our analysts and industry experts will work directly with you to understand your requirements and provide you with customized data in a short amount of time.

    We offer $1000 worth of FREE customization at the time of purchase
    Enquire Before Buying
    1. Home
    2. Consumer Discretionary
    3. Published Report
    17,000 reports available | Plans starting from just 5,000 USD | Get FREE trial>>