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Licensed Sports Merchandise Market by Product, End-user, Distribution Channel, and Geography - Forecast and Analysis 2021-2025

  • Published: Jan 2021
  • Pages: 158
  • SKU: IRTNTR44517
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The licensed sports merchandise market share is expected to increase by USD 4.29 billion from 2021 to 2025, and the market’s growth momentum will accelerate at a CAGR of 2.98%.

This licensed sports merchandise market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers licensed sports merchandise market segmentations by product (apparel and footwear, accessories and gifts, toys and games, and others), end User (men, women, and children), and geography (North America, Europe, APAC, South America, MEA, North America, Europe, APAC, South America, MEA, North America, Europe, APAC, South America, and MEA). The licensed sports merchandise market report also offers information on several market vendors, including adidas AG, Columbia Sportswear Co., DICKS Sporting Goods Inc., G-III Apparel Group Ltd., Hanesbrands Inc., Kynetic, Nike Inc., PRADA Group, PUMA SE, and Under Armour Inc. among others.

What will the Licensed Sports Merchandise Market Size be During the Forecast Period?

Download the Free Report Sample to Unlock the Licensed Sports Merchandise Market Size for the Forecast Period and Other Important Statistics

 

Licensed Sports Merchandise Market: Key Drivers, Trends, and Challenges

Based on our research output, there has been a negative impact on the market growth during and post COVID-19 era. The design and material innovations leading to product premiumization is notably driving the licensed sports merchandise market growth, although factors such as increasing competition from unorganized sector may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the licensed sports merchandise industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Licensed Sports Merchandise Market Driver

The design and material innovations leading to product premiumization is a major factor driving the global licensed sports merchandise market share growth. Vendors are constantly innovating and introducing new patterns and designs of licensed sports merchandise, including footwear, apparel, and accessories, due to market competition and the evolving customer demand because of the continuous changes in the fashion industry. Sports footwear belongs to the promoted product segment of the global licensed sports merchandise market. The demand for such footwear has been increasing because of the availability of innovative products that offer premium appeal and can be used as partywear. The durability of sports shoes also attracts customers to buy premium sports footwear. Innovations in designs and the celebrity endorsements of products have enabled vendors to cater to the demand from high-income customer bases. Therefore, the design and material innovations by the vendors in the market are expected to support the growth of the market during the forecast period.

Key Licensed Sports Merchandise Market Trend

The increasing popularity of athleisure is another factor supporting the global licensed sports merchandise market share growth. Athleisure is essentially regarded as a major trend in the fashion industry and is playing a significant role in driving the growth of the global licensed sports merchandise market. Rising consumer purchasing power and changing preferences influenced by growing collaborations between premium athleisure brands and celebrities are the major factors promoting the strong demand for athleisure products. The adoption of premium athleisure brands among millennials is witnessing a significant rise. The growth in adoption rates is also being enhanced by increasing innovations in the designs and materials used in athleisure clothing. The vendors operating in the global licensed sports merchandise market have made significant improvements in the design and quality of athletic outfits, thereby making them more breathable, light in weight, and waterproof. Essentially, the growth of the global athleisure market is expected to support the growth of the global licensed sports merchandise market during the forecast period.

Key Licensed Sports Merchandise Market Challenge

The increasing competition from unorganized sector will be a major challenge for the global licensed sports merchandise market share growth during the forecast period. Local and unorganized vendors have become popular due to their competitive pricing. Cost-effective products offered by these vendors have hampered the revenue generation of major vendors. Local vendors are also occupying the shelf area of sports brands in supermarkets. Owing to the lack of brand loyalty, customers switch from one brand to another. The global licensed sports merchandise market is highly fragmented due to the presence of several local, regional, and international vendors. This factor may impede market growth. Low entry barriers for prospective players enhance the bargaining power of buyers. Market vendors range from multinational companies that offer an array of products on a global scale to small and medium-sized unorganized entities that focus on a single product line. In essence, intense price competition from local and unorganized vendors is a major challenge that hinders the growth of the global licensed sports merchandise market.  

This licensed sports merchandise market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Parent Market Analysis

Technavio categorizes the global licensed sports merchandise market as part of the global apparel, accessories, and luxury goods market market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the licensed sports merchandise market during the forecast period.

Who are the Major Licensed Sports Merchandise Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

  • adidas AG
  • Columbia Sportswear Co.
  • DICKS Sporting Goods Inc.
  • G-III Apparel Group Ltd.
  • Hanesbrands Inc.
  • Kynetic
  • Nike Inc.
  • PRADA Group
  • PUMA SE
  • Under Armour Inc.

 

This statistical study of the licensed sports merchandise market encompasses successful business strategies deployed by the key vendors. The licensed sports merchandise market is fragmented and the vendors are deploying growth strategies such as investing in product innovations and new offerings to compete in the market.

Product Insights and News

  • adidas AG- The company offers a wide range of licensed sports merchandise for men, women, and children for different applications and activities, such as running, lifestyle, football, sports sandals, tennis, outdoor, and hiking. The product offerings of the company include Men's Adidas Football Manchester United Home Pre-Match Jersey.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The licensed sports merchandise market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Licensed Sports Merchandise Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the licensed sports merchandise market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The value chain of global apparel, accessories, and luxury goods market market includes the following core components:

  • Inputs
  • Inbound logistics
  • Operations
  • Outbound logistics
  • Marketing and sales
  • Service
  • Support activities
  • Innovation

The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.

 

Which are the Key Regions for Licensed Sports Merchandise Market?

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36% of the market’s growth will originate from APAC during the forecast period. China and Japan are the key markets for licensed sports merchandise market in APAC. Market growth in this region will be faster than the growth of the market in all other regions.

Rising health concerns and the growing participation of people in fitness activities, physical training, and other sports activities will facilitate the licensed sports merchandise market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

The recent outbreak of the COVID-19 pandemic is expected to hamper the business growth of vendors in 2020, especially in high-populated countries such as China and India, as the governments of these countries have imposed a nationwide lockdown to prevent the spread of the disease. In China, as people prefer performing fitness activities outdoors, sales of sports products are likely to witness a decline until the second half of 2020, as people are practicing self-isolation. On the other hand, fitness practices at home will increase the demand for sports accessories, primarily through online distribution channels.

What are the Revenue-generating Product Segments in the Licensed Sports Merchandise Market?

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The licensed sports merchandise market share growth by the apparel and footwear segment will be significant during the forecast period.The product categories in the apparel and footwear segment include cleats, running footwear, court game shoes, gym and training shoes, athleisure, and others (hiking, walking, aerobics, golf, and cricket shoes). The high growth of this segment can be attributed to the steady rise in the demand for sports footwear. The increasing customer preference for comfort while purchasing fashion products such as apparel and footwear and the trend of wearing casualwear in workplaces will also augment the growth of this segment during the forecast period.

This report provides an accurate prediction of the contribution of all the segments to the growth of the licensed sports merchandise market size and actionable market insights on post COVID-19 impact on each segment.

 

Licensed Sports Merchandise Market Scope

Report Coverage

Details

Page number

120

Base year

2020

Forecast period

2021-2025

Growth momentum & CAGR

Accelerate at a CAGR of 2.98%

Market growth 2021-2025

$ 4.29 billion

Market structure

Fragmented

YoY growth (%)

2.30

Regional analysis

North America, Europe, APAC, South America, MEA, North America, Europe, APAC, South America, MEA, North America, Europe, APAC, South America, and MEA

Performing market contribution

APAC at 36%

Key consumer countries

US, China, Germany, UK, Japan, and Canada

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

adidas AG, Columbia Sportswear Co., DICKS Sporting Goods Inc., G-III Apparel Group Ltd., Hanesbrands Inc., Kynetic, Nike Inc., PRADA Group, PUMA SE, and Under Armour Inc.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Licensed Sports Merchandise Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive licensed sports merchandise market growth during the next five years
  • Precise estimation of the licensed sports merchandise market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the licensed sports merchandise industry across North America, Europe, APAC, South America, MEA, North America, Europe, APAC, South America, MEA, North America, Europe, APAC, South America, and MEA
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of licensed sports merchandise market vendors

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1 Executive Summary

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 01: Parent market
    • Exhibit 02: Market characteristics
  • 2.2 Value chain analysis
    • Exhibit 03: Value Chain Analysis: Apparel, Accessories, and Luxury Goods

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 04: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 05: Market segments
  • 3.3 Market size 2020
    • 3.4 Market outlook: Forecast for 2020 - 2025
      • Exhibit 06: Global - Market size and forecast 2020 - 2025 ($ million)
      • Exhibit 07: Global market: Year-over-year growth 2020 - 2025 (%)

    4 Five Forces Analysis

    • 4.1 Five Forces Summary
      • Exhibit 08: Five forces analysis 2020 & 2025
    • 4.2 Bargaining power of buyers
      • Exhibit 09: Bargaining power of buyers
    • 4.3 Bargaining power of suppliers
      • Exhibit 10: Bargaining power of suppliers
    • 4.4 Threat of new entrants
      • Exhibit 11: Threat of new entrants
    • 4.5 Threat of substitutes
      • Exhibit 12: Threat of substitutes
    • 4.6 Threat of rivalry
      • Exhibit 13: Threat of rivalry
    • 4.7 Market condition
      • Exhibit 14: Market condition - Five forces 2020

    5 Market Segmentation by Product

    • 5.1 Market segments
      • Exhibit 15: Product - Market share 2020-2025 (%)
    • 5.2 Comparison by Product
      • Exhibit 16: Comparison by Product
    • 5.3 Apparel and footwear - Market size and forecast 2020-2025
      • Exhibit 17: Apparel and footwear - Market size and forecast 2020-2025 ($ million)
      • Exhibit 18: Apparel and footwear - Year-over-year growth 2020-2025 (%)
    • 5.4 Accessories and gifts - Market size and forecast 2020-2025
      • Exhibit 19: Accessories and gifts - Market size and forecast 2020-2025 ($ million)
      • Exhibit 20: Accessories and gifts - Year-over-year growth 2020-2025 (%)
    • 5.5 Toys and games - Market size and forecast 2020-2025
      • Exhibit 21: Toys and games - Market size and forecast 2020-2025 ($ million)
      • Exhibit 22: Toys and games - Year-over-year growth 2020-2025 (%)
    • 5.6 Others - Market size and forecast 2020-2025
      • Exhibit 23: Others - Market size and forecast 2020-2025 ($ million)
      • Exhibit 24: Others - Year-over-year growth 2020-2025 (%)
    • 5.7 Market opportunity by Product
      • Exhibit 25: Market opportunity by Product

    6 Market Segmentation by End-user

    • 6.1 Market segments
      • 6.2 Comparison by End-user
        • 6.3 Men - Market size and forecast 2020-2025
          • Exhibit 28: Men - Market size and forecast 2020-2025 ($ million)
          • Exhibit 29: Men - Year-over-year growth 2020-2025 (%)
        • 6.4 Women - Market size and forecast 2020-2025
          • Exhibit 30: Women - Market size and forecast 2020-2025 ($ million)
          • Exhibit 31: Women - Year-over-year growth 2020-2025 (%)
        • 6.5 Children - Market size and forecast 2020-2025
          • Exhibit 32: Children - Market size and forecast 2020-2025 ($ million)
          • Exhibit 33: Children - Year-over-year growth 2020-2025 (%)
        • 6.6 Market opportunity by End-user
          • Exhibit 34: Market opportunity by End-user

        7 Market Segmentation by Distribution channel

        • 7.1 Market segments
          • Exhibit 35: Distribution channel - Market share 2020-2025 (%)
        • 7.2 Comparison by Distribution channel
          • Exhibit 36: Comparison by Distribution channel
        • 7.3 Offline - Market size and forecast 2020-2025
          • Exhibit 37: Offline - Market size and forecast 2020-2025 ($ million)
          • Exhibit 38: Offline - Year-over-year growth 2020-2025 (%)
        • 7.4 Online - Market size and forecast 2020-2025
          • Exhibit 39: Online - Market size and forecast 2020-2025 ($ million)
          • Exhibit 40: Online - Year-over-year growth 2020-2025 (%)
        • 7.5 Market opportunity by Distribution channel
          • Exhibit 41: Market opportunity by Distribution channel

        8 Customer landscape

        9 Geographic Landscape

        • 9.1 Geographic segmentation
          • Exhibit 43: Market share by geography 2020-2025 (%)
        • 9.2 Geographic comparison
          • Exhibit 44: Geographic comparison
        • 9.3 North America - Market size and forecast 2020-2025
          • Exhibit 45: North America - Market size and forecast 2020-2025 ($ million)
          • Exhibit 46: North America - Year-over-year growth 2020-2025 (%)
        • 9.4 Europe - Market size and forecast 2020-2025
          • Exhibit 47: Europe - Market size and forecast 2020-2025 ($ million)
          • Exhibit 48: Europe - Year-over-year growth 2020-2025 (%)
        • 9.5 APAC - Market size and forecast 2020-2025
          • 9.6 South America - Market size and forecast 2020-2025
            • Exhibit 51: South America - Market size and forecast 2020-2025 ($ million)
            • Exhibit 52: South America - Year-over-year growth 2020-2025 (%)
          • 9.7 MEA - Market size and forecast 2020-2025
            • Exhibit 53: MEA - Market size and forecast 2020-2025 ($ million)
            • Exhibit 54: MEA - Year-over-year growth 2020-2025 (%)
          • 9.8 Key leading countries
            • Exhibit 55: Key leading countries
          • 9.9 Market opportunity by geography
            • Exhibit 56: Market opportunity by geography ($ million)

          10 Drivers, Challenges, and Trends

          • 10.1 Market drivers – Demand-led growth
            • 10.2 Market challenges
              • Exhibit 57: Impact of drivers and challenges
            • 10.3 Market trends

              11 Vendor Landscape

              • 11.1 Overview
                • 11.2 Vendor landscape
                  • Exhibit 58: Vendor landscape
                • 11.3 Landscape disruption
                  • Exhibit 59: Landscape disruption
                  • Exhibit 60: Industry risks

                12 Vendor Analysis

                • 12.1 Vendors covered
                  • Exhibit 61: Vendors covered
                • 12.2 Market positioning of vendors
                  • Exhibit 62: Market positioning of vendors
                • 12.3 adidas AG
                  • Exhibit 63: adidas AG - Overview
                  • Exhibit 64: adidas AG - Business segments
                  • Exhibit 65: adidas AG – Key news
                  • Exhibit 66: adidas AG - Key offerings
                  • Exhibit 67: adidas AG - Segment focus
                • 12.4 Columbia Sportswear Co.
                  • Exhibit 68: Columbia Sportswear Co. - Overview
                  • Exhibit 69: Columbia Sportswear Co. - Business segments
                  • Exhibit 70: Columbia Sportswear Co. – Key news
                  • Exhibit 71: Columbia Sportswear Co. - Key offerings
                  • Exhibit 72: Columbia Sportswear Co. - Segment focus
                • 12.5 DICKS Sporting Goods Inc.
                  • Exhibit 73: DICKS Sporting Goods Inc. - Overview
                  • Exhibit 74: DICKS Sporting Goods Inc. - Business segments
                  • Exhibit 75: DICKS Sporting Goods Inc. – Key news
                  • Exhibit 76: DICKS Sporting Goods Inc. - Key offerings
                • 12.6 G-III Apparel Group Ltd.
                  • Exhibit 77: G-III Apparel Group Ltd. - Overview
                  • Exhibit 78: G-III Apparel Group Ltd. - Business segments
                  • Exhibit 79: G-III Apparel Group Ltd. – Key news
                  • Exhibit 80: G-III Apparel Group Ltd. - Key offerings
                • 12.7 Hanesbrands Inc.
                  • Exhibit 81: Hanesbrands Inc. - Overview
                  • Exhibit 82: Hanesbrands Inc. - Business segments
                  • Exhibit 83: Hanesbrands Inc. - Key offerings
                  • Exhibit 84: Hanesbrands Inc. - Segment focus
                • 12.8 Kynetic
                  • Exhibit 85: Kynetic - Overview
                  • Exhibit 86: Kynetic - Product and service
                  • Exhibit 87: Kynetic - Key offerings
                • 12.9 Nike Inc.
                  • Exhibit 88: Nike Inc. - Overview
                  • Exhibit 89: Nike Inc. - Business segments
                  • Exhibit 90: Nike Inc. - Key offerings
                  • Exhibit 91: Nike Inc. - Segment focus
                • 12.10 PRADA Group
                  • Exhibit 92: PRADA Group - Overview
                  • Exhibit 93: PRADA Group - Business segments
                  • Exhibit 94: PRADA Group – Key news
                  • Exhibit 95: PRADA Group - Key offerings
                • 12.11 PUMA SE
                  • Exhibit 96: PUMA SE - Overview
                  • Exhibit 97: PUMA SE - Business segments
                  • Exhibit 98: PUMA SE - Key offerings
                  • Exhibit 99: PUMA SE - Segment focus
                • 12.12 Under Armour Inc.
                  • Exhibit 100: Under Armour Inc. - Overview
                  • Exhibit 101: Under Armour Inc. - Business segments
                  • Exhibit 102: Under Armour Inc. - Key offerings
                  • Exhibit 103: Under Armour Inc. - Segment focus

                13 Appendix

                • 13.1 Scope of the report
                  • 13.2 Currency conversion rates for US$
                    • Exhibit 104: Currency conversion rates for US$
                  • 13.3 Research methodology
                    • Exhibit 105: Research Methodology
                    • Exhibit 106: Validation techniques employed for market sizing
                    • Exhibit 107: Information sources
                  • 13.4 List of abbreviations
                    • Exhibit 108: List of abbreviations

                  Research Framework

                  Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

                  TechnavioINFORMATION SOURCES

                  Primary sources

                  • Manufacturers and suppliers
                  • Channel partners
                  • Industry experts
                  • Strategic decision makers

                  Secondary sources

                  • Industry journals and periodicals
                  • Government data
                  • Financial reports of key industry players
                  • Historical data
                  • Press releases
                  Technavio

                  TechnavioDATA ANALYSIS

                  Data Synthesis

                  • Collation of data
                  • Estimation of key figures
                  • Analysis of derived insights

                  Data Validation

                  • Triangulation with data models
                  • Reference against proprietary databases
                  • Corroboration with industry experts
                  Technavio

                  TechnavioREPORT WRITING

                  Qualitative

                  • Market drivers
                  • Market challenges
                  • Market trends
                  • Five forces analysis

                  Quantitative

                  • Market size and forecast
                  • Market segmentation
                  • Geographical insights
                  • Competitive landscape
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                  The licensed sports merchandise market market growth will increase by $4294.36 million during 2021-2025.
                  The licensed sports merchandise market market is expected to grow at a CAGR of 2.98% during 2021-2025.
                  Technavio has segmented the licensed sports merchandise market market by product (Apparel and footwear, Accessories and gifts, Toys and games, and Others) ,end user (Men, Women, and Children) , and geographic (North America, Europe, APAC, South America, and MEA).
                  adidas AG, Columbia Sportswear Co., DICKS Sporting Goods Inc., G-III Apparel Group Ltd., Hanesbrands Inc., Kynetic, Nike Inc., PRADA Group, PUMA SE, Under Armour Inc. are a few of the key vendors in the licensed sports merchandise market market.
                  APAC will register the highest growth rate of 35.8% among the other regions. Therefore, the licensed sports merchandise market market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
                  The key factors driving the licensed sports merchandise market market growth are:
                  • Design and material innovations leading to product premiumization
                  • Increasing popularity of athleisure
                  The licensed sports merchandise market market vendors should focus on grabbing business opportunities from the apparel and footwear segment as it accounted for the largest market share in the base year.
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