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The mass beauty care market share is expected to increase by USD 153.55 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 5.92%.
This mass beauty care market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers mass beauty care market segmentation by distribution channel (offline and online) and geography (APAC, Europe, North America, South America, and Middle East and Africa). The mass beauty care market report also offers information on several market vendors, including Amorepacific Group Inc., Beiersdorf AG, Coty Inc., Emami Ltd., Henkel AG and Co. KGaA, Himalaya Global Holdings Ltd., Johnson and Johnson Inc., Kao Corp., Kose Corp., Loccitane International SA, LOreal SA, Natura and Co. Holding S.A., Shiseido Co. Ltd., SUGAR Cosmetics, The Estee Lauder Co. Inc., The Procter and Gamble Co., Unilever PLC, and Colgate-Palmolive Co. among others.
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The modern-day lifestyle changes and growing facial skin-related issues is notably driving the mass beauty care market growth, although factors such as easy availability of counterfeit products may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the mass beauty care industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Mass Beauty Care Market Driver
One of the key factors driving the global mass beauty care market growth is the modern-day lifestyle changes and growing facial skin-related issues. Modern lifestyle changes such as physical inactivity, stress, lack of sleep, excess fast food consumption, and limited water intake are leading to a growing number of facial skin-related issues. The factors mentioned above can also lead to other health issues such as diabetes, thyroid problems, polycystic ovary syndrome (PCOS), digestive imbalances, and metabolism complications, which further increase the risks of acne. These modern-day lifestyle changes are resulting in an increasing global patient pool, which is leading to a surge in the use of facial care products with functional ingredients that cater to specific needs. Such factors will drive the market growth during the forecast period.
Key Mass Beauty Care Market Trend
Introduction of multifunctional products is one of the key mass beauty care market trends that is expected to impact the industry positively in the forecast period. Consumers opt for facial care products that not only meet their basic requirements but also ancillary needs such as hydration or anti-oxidation, and they are also willing to pay extra for such products. For instance, there has been an increase in the demand for Olay anti-aging products, such as Olay Regenerist, despite them being expensive, owing to their advanced effects on facial skin. Another example of a multifunctional product is Olay Active Botanicals Intensive Night Cream, which contains snow-mushroom extract. This ingredient is used extensively in Chinese facial care products, as this natural botanical is an extremely effective moisturizer. To address such growing demand and to increase their consumer base, vendors are expected to launch new products that offer multiple benefits, which will support the growth of the market in the coming years.
Key Mass Beauty Care Market Challenge
One of the key challenges to the global mass beauty care market growth is the easy availability of counterfeit products, especially through the internet. Low production cost is a key factor that encourages the production of counterfeit facial care products. These products are sometimes contaminated with petrochemicals and other harmful chemicals during the manufacturing process. Consumers are often misled by fake products with packaging and product names like those of established brands, especially in APAC countries such as China, India, and Thailand and Middle Eastern countries such as the UAE, Saudi Arabia, and Qatar. Therefore, the influx of counterfeit products will negatively affect the profit margins of genuine vendors and the growth of the market during the forecast period.
This mass beauty care market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Technavio categorizes the global mass beauty care market as a part of the global personal products market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the mass beauty care market during the forecast period.
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
This statistical study of the mass beauty care market encompasses successful business strategies deployed by the key vendors. The mass beauty care market is fragmented and the vendors are deploying growth strategies such as promotional campaigns on Facebook, Twitter, and YouTube to compete in the market.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The mass beauty care market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our report provides extensive information on the value chain analysis for the mass beauty care market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
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58% of the market's growth will originate from APAC during the forecast period. China, Japan, India, and South Korea are the key markets for mass beauty care in APAC. Market growth in this region will be faster than the growth of the market in other regions.
The significant increase in the demand for mass beauty care products owing to the high presence of middle- and low-income populations will facilitate the mass beauty care market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
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The mass beauty care market share growth by the offline segment will be significant during the forecast period. Factors such as business expansions and a rise in the number of hypermarkets, supermarkets, convenience stores, and warehouse clubs of major retailers will drive the market growth through this segment in coming years.
This report provides an accurate prediction of the contribution of all the segments to the growth of the mass beauty care market size and actionable market insights on post COVID-19 impact on each segment.
US Mass Beauty Care market - The market share is predicted to grow at a steady CAGR of around 2% by 2020.
Foam-based Beauty and Personal Care Products market - The market share is expected to increase to USD 2.04 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 7.3%.
Online Beauty and Personal Care Products market - The market share is expected to increase by USD 51.79 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 14.93%.
Mass Beauty Care Market Scope |
|
Report Coverage |
Details |
Page number |
120 |
Base year |
2021 |
Forecast period |
2022-2026 |
Growth momentum & CAGR |
Accelerate at a CAGR of 5.92% |
Market growth 2022-2026 |
$ 153.55 billion |
Market structure |
Fragmented |
YoY growth (%) |
4.89 |
Regional analysis |
APAC, Europe, North America, South America, and Middle East and Africa |
Performing market contribution |
APAC at 58% |
Key consumer countries |
US, China, Japan, India, and South Korea |
Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
Key companies profiled |
Amorepacific Group Inc., Beiersdorf AG, Coty Inc., Emami Ltd., Henkel AG and Co. KGaA, Himalaya Global Holdings Ltd., Johnson and Johnson Inc., Kao Corp., Kose Corp., Loccitane International SA, LOreal SA, Natura and Co. Holding S.A., Shiseido Co. Ltd., SUGAR Cosmetics, The Estee Lauder Co. Inc., The Procter and Gamble Co., Unilever PLC, and Colgate-Palmolive Co. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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