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The metaverse in FMCG market share is expected to increase to USD 2.11 billion from 2021 to 2026 at an accelerating CAGR of 21.8%.
The metaverse in FMCG market report also offers information on several key vendors, including Autodesk Inc., Decentraland, KINAHANS META, Matterport Inc., Meta Platforms Inc., NVIDIA Corp., and Unity Software Inc. among others. Furthermore, this report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches.
The metaverse in FMCG market research report extensively covers market segmentations by the following:
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The growing number of FMCG brands entering the metaverse platform is notably driving the metaverse in FMCG market growth, although factors such as privacy and security concerns over metaverse may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the metaverse in FMCG industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Metaverse in FMCG Market Driver
Key Metaverse in FMCG Market Trend
Key Metaverse in FMCG Market Challenge
This metaverse in FMCG market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Technavio categorizes the global metaverse in the fast-moving consumer goods (FMCG) market as a part of the global information technology (IT) spending market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the metaverse in FMCG market during the forecast period.
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
This statistical study of the metaverse in FMCG market encompasses successful business strategies deployed by the key vendors. The metaverse in FMCG market is concentrated and the vendors are deploying growth strategies such as M&A activities and partnerships to compete in the market.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The metaverse in FMCG market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our report provides extensive information on the value chain analysis for the metaverse in FMCG market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
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45% of the market's growth will originate from North America during the forecast period. US is the key market for metaverse in FMCG in North America. Market growth in this region will be faster than the growth of the market in South America and MEA.
The presence of key vendors such as Meta Platforms, Inc., and NVIDIA Corp., growing investments in AR technology from key vendors, a rise in the adoption of applications that are technologically advanced, and strong research activities to increase the application of metaverse will facilitate the metaverse in FMCG market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
The rapid spread of COVID-19 adversely impacted the economy of North America, especially the US, in 2020. The lockdowns in the region compelled people to work from home to mitigate the threat of contracting COVID-19. In 2020, the time spent on digital media increased by 15% in the US, when compared with that in 2019. This further increased the demand for VR/AR platforms since H2 2020, which accelerated the demand in the metaverse market, including metaverse in FMCG market in the region. In 2021, widespread vaccination drives led to a decrease in the number of COVID-19 cases in the region. Thus, during the forecast period, rapid adoption of metaverse by various end-users, including FMCG players, is expected to foster regional market growth.
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The metaverse in FMCG market share growth by the computers segment will be significant during the forecast period. Although a majority of users across the globe have mobile access, the total time spent on websites is majorly dominated by the computer segment. This will drive the market growth through this segment in the coming years.
This report provides an accurate prediction of the contribution of all the segments to the growth of the metaverse in FMCG market size and actionable market insights on post COVID-19 impact on each segment.
Metaverse in FMCG Market Scope |
|
Report Coverage |
Details |
Page number |
120 |
Base year |
2021 |
Forecast period |
2022-2026 |
Growth momentum & CAGR |
Accelerate at a CAGR of 21.8% |
Market growth 2022-2026 |
$ 2.11 billion |
Market structure |
Concentrated |
YoY growth (%) |
20.5 |
Regional analysis |
North America, Europe, APAC, Middle East and Africa, and South America |
Performing market contribution |
North America at 45% |
Key consumer countries |
US, China, Japan, Germany, and UK |
Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
Key companies profiled |
Autodesk Inc., Decentraland, KINAHANS META, Matterport Inc., Meta Platforms Inc., NVIDIA Corp., and Unity Software Inc. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Five Forces Analysis
5 Market Segmentation by Platform
6 Customer Landscape
7 Geographic Landscape
8 Drivers, Challenges, and Trends
9 Vendor Landscape
10 Vendor Analysis
11 Appendix
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