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The mindfulness meditation application market size is estimated to grow at a CAGR of 30.01% between 2022 and 2027. The market size is forecast to increase by USD 1,480.1 million. The growth of the market depends on several factors, including the increase in mental illness, rising cases of mood disorders, and the aging population across the globe. Mindfulness meditation is a mental practice that helps to calm the mind and let go of negative thoughts. A mindfulness meditation app is a smartphone or tablet application that teaches its users breathing techniques, muscle and body relaxation, and mental imagery. Such applications can help users reduce stress, chronic pain, blood pressure, and various mental health conditions.
This mindfulness meditation application market report extensively covers market segmentation by end-user (individual and corporate), platform (android, iOS, and others), and geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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Rising cases of mood disorders is the key factor driving the growth of the market. Mindfulness meditation applications offer accessible and user-friendly solutions for mental well-being as people seek efficient methods to manage stress, anxiety, and sadness. Increased acceptance of mindfulness techniques as an effective treatment for mood disorders may have contributed to the increase in demand.
In addition, new applications such as Perspective Stopwatch and Breathe offer a variety of mindfulness techniques to meet different emotional needs. The benefit and adaptability offered by these apps, allow users across the globe to cultivate a healthier state of mind in the face of a rising wave of mood disorders, which is expected. ?to propel the growth of the market during the forecast period.
Touch input and advanced sensor technologies drive health app innovations is a primary trend in the market. By providing the user with personalized assistance and accurate feedback at a real-time moment, touch inputs and modern sensors improve users' engagement and experience. With touch input, intuitive interactions like gesture-based controls streamlining the use of applications can be made possible. Biofeedback, which helps people to focus better and reduce tension at meditation sessions, is facilitated by modern sensors such as heart rate monitors and EEG devices.
For example, while applications like Calm and Headspace use touch gestures to simplify navigation, Muse uses EEG sensors to monitor brain activity and offer customized meditation workouts. This trend is expected to expand and develop the mindfulness meditation apps market by promoting a closer relationship between users and their mindfulness practices, driving the growth of the market during the forecast period.
The need to comply with regulations is a challenge that affects the growth of the market. For the purpose of facilitating user interactions, mobile applications are increasingly being used. Therefore, the company retains constant contact with its users throughout their usage and recording, monitoring, transmission and analysis of user data. In order to prevent the inadvertent disclosure of classified information, mobile applications may contain personal or anonymous user data which must be protected by strict security measures.
Therefore, data security is becoming more and more important, especially when it comes to mindfulness meditation applications. The rising number of regulations makes it difficult to develop new mobile applications. Therefore, these regulatory challenges will impede the growth of the global mindfulness meditation application market during the forecast period.
The market share growth by the individual segment will be significant during the forecast period. Mindfulness meditation, which can be beneficial to the emotional well-being of people as well as their overall health, may give them a sense of calm, balance, and peace. Individualists get a lot of advantages from meditation. Scientific research shows that the practice of mindful meditation can help to cultivate perspective, relieve stress, enhance memory, and increase physical health.
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The individual segment showed a gradual increase in the market share of USD 52.97 million in 2017 and continued to grow by 2021. Various benefits of meditation include lowering stress, reducing anxiety, enhancing mental health, improving self-awareness, increasing concentration and attention span, reducing memory loss, generating empathy and kindness, and improving sleep hygiene. Thus, such factors are anticipated to boost the growth of the individual segment of the global mindfulness meditation apps market during the forecast period.
The Android segment is anticipated to witness significant growth due to an increase in mental illness and the rise in cases of mood disorders. For the launch of mobile applications around the world, Google's Android is a major platform. In 2021, there were approximately 3,48 million applications on the Google Play Store for the Android platform. Consequently, more and more manufacturers of smartphones are adopting the Android operating system for their mobile phones. The fact that Android phones cost less than IOS devices is another important factor. Therefore, it is expected that many developers are using the Android platform in order to benefit from its wide customer base for applications. Thus, such factors will fuel the growth of the Android segment of the global mindfulness meditation apps market during the forecast period.
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North America is estimated to contribute 32% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Employee mental health is becoming an increasingly important factor in increasing employee productivity due to increasing employee absenteeism in workplaces across the region. Positive mental health benefits organizations because mental health is associated with high productivity, outstanding performance, and steady engagement in the workplace.
As a result, organizations are increasingly choosing wellness programs to improve their employees' mental health, which in turn leads to an increasing demand for mindfulness meditation apps. Thus, such factors are expected to fuel the growth of the mindfulness meditation applications market in North America during the forecast period.
Due to the outbreak of COVID-19 in 2020, the demand for mindfulness meditation applications witnessed significant growth. People at home have been adopting meditation, mainly because they're temporarily shut out of the office and increased work from home. The growing awareness among individuals about mental health is one of the main factors that has driven growth in the US mindfulness meditation apps market. Moreover, in 2021, the initiation of large-scale vaccination drives lifted the lockdown restrictions. In addition, a person's high desire for inner peace increases the need for meditation and, consequently, the demand for mindfulness meditation applications. As this trend is expected to continue in the future, the mindfulness meditation application market in the region is expected to witness significant growth during the forecast period.
The Mindfulness Meditation Application Market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Mindfulness Meditation Application Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The mindfulness meditation application market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Mindfulness Meditation Application Market Scope |
|
Report Coverage |
Details |
Page number |
154 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 30.01% |
Market growth 2023-2027 |
USD 1,480.1 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
29.56 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 32% |
Key countries |
US, China, India, Germany, and UK |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Aura, Calm.com Inc., CBZ Village des Pruniers, Headspace Inc., Humm.ly Inc., Inner Explorer, Insight Network Inc., Meditation Moments BV, Meditation Oasis, MindApps AB, Mindfulness Everywhere, Mindvalley Inc., Portal Labs Ltd., Simple Habit Inc., Smiling Mind Pty Ltd., Ten Percent Happier Inc., UCLA Health, Waking Up LLC, Welzen, and Yedi70 Software and Information Technologies Inc. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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