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The Global Mineral Cosmetics Market size is projected to increase by USD 775.37 million at a CAGR of 4.83% between 2022 and 2027. The growing awareness about the benefits of natural cosmetics is a driving trend in the mineral cosmetic market. Synthetic cosmetics come with side effects because they contain preservatives and a variety of hard chemicals that can be irritating or even change hormone levels. These products' chemicals may clog pores and cause breakouts. Formaldehyde, petroleum jelly, mercury, and lead are among the harmful chemicals found in synthetic makeup. These chemicals are carcinogenic and may disrupt the endocrine system, affecting women's reproductive functions and occasionally causing breast cancer. Customers are looking for effective and natural solutions to skin issues. Due to growing awareness of its benefits, market growth for mineral cosmetics is anticipated to rise over the forecast period.
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The market offers consumers cost-effective and environmentally friendly alternatives with long-lasting wear, leveraging sustainable raw materials like ultramarine, zinc oxide, iron oxide, titanium dioxide, and mica. Cosmetic manufacturers prioritize natural variants over synthetic chemicals, ensuring skin health while providing a wide range of lips, face, and eye cosmetics, including eye shadow, blush, bronzer, and foundation, meeting the demands of consumers with disposable income seeking mineral-based makeup products.
Multichannel marketing is a primary trend in the market. The promotion of products is a major role played by social media. Social media serves as a platform to engage with consumers in real-time, so it benefits all sectors. Consumers are increasingly inclined toward social networking and blogs to educate themselves about such products. Social media plays a very important role in promoting products. The social media platform provides a means of communicating with consumers in real time and, thus, benefits all sectors. In recent years, factors such as increasing Internet and smartphone penetration have contributed to overall sales volumes and income of cosmetic distributors, with a growing number of customer engagement practices implemented by premium cosmetic vendors. Thus, increased multichannel marketing will boost the growth of the global market in focus during the forecast period.
The high price of products is a major challenge in the market. The high price of products is a major challenge in the market. Natural ingredients that can not be easily obtained or synthetically produced are used in mineral cosmetic products, which makes them more expensive. Hence, despite the advantages of mineral cosmetics, the price-sensitive consumer segment finds it difficult to switch to these products. In developing countries, price sensitivity acts as a major barrier, restricting people from opting for premium products. Therefore, its demand in the forecast period is likely to be hindered due to increased production costs and limited income per capita in emerging countries.
The market share growth by the makeup segment will be significant during the forecast period. As most suppliers in the market offer mineral-based products, makeup is a major source of revenue for the global market. Products for skin, eyes, and lips are part of the makeup segment. Key growth drivers in this segment are rising disposable incomes in developing countries and, thus, the increase in demand from developing countries, which creates growth opportunities for key and local vendors. The makeup segment was valued at USD 1.37 billion in 2017 and continued to grow until 2021. The increasing customer participation in online shopping platforms that assist merchants to find and reach out to new categories of customers is a further growth factor. Moreover, better knowledge about these cosmetic products has led to a rise in sales through promotion on social media. Generally, these products do not contain harmful chemicals.
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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The US is among the top five importers and exporters of beauty cosmetics and skincare products. One of the major reasons for this is the high participation of women in the labor force, which is approximately 50% in the region. Also, the region attracts many major fashion events, which accelerates the demand for these products in North America.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market is witnessing a surge in popularity due to growing concerns about environmental and health impacts associated with traditional cosmetics. Consumers are increasingly turning towards products free from artificial ingredients and synthetic chemicals, prompting cosmetic manufacturers to shift towards using sustainable raw materials. They offer long-lasting wear and are preferred over other cosmetics for their natural variants and cost-effective formulations. Key ingredients like Oil, Wax additives, and mineral compounds such as Zinc oxide, Iron oxide, and Titanium dioxide are commonly used in Face cosmetics, Lip cosmetics, and Eye cosmetics. Products like eye shadow, Blush, Bronzer, and Foundation are popular choices in this segment, offering both aesthetics and peace of mind to consumers.
The market is also witnessing a surge driven by consumer demand for lightweight, versatile, and skin-friendly products. Consumers, particularly millennials and young individuals, prefer multi-functional beauty products that offer benefits like healthy and young skin and protection from ultraviolet radiation. Mineral cosmetics, including Primer, mascara, and loose powder foundation, are gaining popularity due to their inflammatory and antioxidant properties, which help reduce wrinkles, fine lines, and chapped lips. These products are free from harmful additives like artificial colors, bismuth oxychloride, and parabens, making them safe and premium choices. With the rise of the e-commerce sector and increased internet penetration, the market is experiencing expansion, reaching consumers through online platforms and social media. This trend is particularly evident in underdeveloped and developing countries, where consumers prioritize appearance and seek eco-friendly mineral cosmetics for their skincare routines.
This market research and growth report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Mineral-Cosmetics Market Scope |
|
Report Coverage |
Details |
Page number |
163 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 4.83% |
Market growth 2023-2027 |
USD 775.37 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
4.39 |
Regional analysis |
North America, Europe, APAC, Middle East and Africa, and South America |
Performing market contribution |
North America at 40% |
Key countries |
US, Japan, Germany, UK, and France |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
Altana AG, Angel Face Mineral-Cosmetics Ltd, Aroma Dead Sea spa and Cosmetics Ltd., AS Beauty LLC, Astral Brands Inc, BWX Ltd., EL Erman Cosmetic Manufacturing Ltd., Fosun International Ltd., Glo Skin Beauty, Iredale Cosmetics Inc., Kawar Dead Sea Products, LOreal SA, Merck KGaA, Mineralissima, Natura and Co Holding SA, Neelikon Food Dyes and Chemicals Ltd., Pure Colors Cosmetics Inc., Revlon Inc., Shiseido Co. Ltd., and The Estee Lauder Companies Inc. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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