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The mixed martial arts equipment market size is estimated to grow at a CAGR of 4.87% between 2022 and 2027. The size of the market is forecast to increase by USD 260.15 million. The growth of the market depends on several factors, including the growing popularity of women's MMA, the rising adoption of MMA as part of fitness programs, and the growing online sales.
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This mixed martial arts equipment market report extensively covers market segmentation by Product (mma gloves, protective gear, and training equipment), Distribution Channel (offline and online), End-user (individual and organization), and Geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 - 2021.
The market share growth by the MMA gloves segment will be significant during the forecast period. Gloves are one of the essential gear used in MMA. MMA gloves are different from those used in boxing, Muay Thai, kickboxing, and other combat sports. MMA gloves are usually open-fingered or half-fingered gloves and are generally made of leather and synthetic leather, such as polyurethane, neoprene, and polyvinyl chloride.
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The MMA gloves segment, which held a market share of USD 421.65 million in 2017, has consistently grown until 2021. These gloves, essential for the sport's power and force, come in two types: competition and sparring gloves. The segment's robust growth is attributed to the increasing popularity of MMA as a fitness program, leading to higher participation rates. Frequent replacements, especially for match usage, contribute to the positive outlook. The rising adoption of combat sports, driven by shared techniques with MMA, and the growing interest of women in MMA training provide opportunities for market growth. Despite the relatively high consumption rate compared to other equipment, these factors are expected to propel the global MMA gloves segment in the forecast period.
A significant trend in the MMA Equipment Market is the growing number of fitness centers and health clubs globally. To boost sales and attract more members, many of these establishments now offer exclusive packages. The rise in memberships is closely linked to the increasing availability of health clubs, gyms, and fitness centers, which often provide fitness trainers to assist members with their workouts. Recognizing the growing interest in MMA, these facilities are incorporating provisions for MMA training, catering to members eager to learn techniques from their favorite fighters. Safety is a top concern for fitness club operators in the critical combat sport of MMA. To ensure safety, operators invest in qualified trainers and high-quality MMA equipment, contributing to the anticipated growth of the global MMA equipment market in the forecast period.
A significant hurdle facing the MMA equipment market's growth is the widespread availability of counterfeit products. This issue leads to market fragmentation, uneven competition, a lack of price standardization, and erosion of market share. Fake brands, offering lower quality at a reduced price, target low-income consumers, hindering optimal market penetration for legitimate competitors.
The presence of counterfeit products not only dilutes the sales of genuine brands but also poses risks to player performance and safety, with the potential for sudden wear and tear. This challenge is prevalent in both developing and developed countries, facilitated through online channels and an increase in private-label MMA equipment brands. Authorities like the US National Intellectual Property Rights Coordination Center actively combat counterfeit products, yet their presence is expected to impede the growth of the global MMA equipment market in the forecast period.
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North America is estimated to contribute 45% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
North America leads the global MMA equipment market in 2022 and is expected to maintain this position. MMA has become the fourth major sport in the US, driven by its popularity among males aged 18-36. The wholesale of MMA equipment in the US generates over USD 450 million annually. The Ultimate Fighting Championship (UFC) and Bellator Fighting Championship contribute significantly to the demand for MMA equipment, with broadcasts reaching over 145 countries. While the overall growth of the MMA equipment market is projected to be slow, increasing participation, particularly among women, and innovative product offerings from major vendors will drive growth.
Factors such as the adoption of sports for a healthy lifestyle, a rise in professional boxing clubs and tournaments, and innovative product launches contribute to the market's growth in North America. The increasing involvement of female players, combined with the popularity of MMA on channels like NBC and ESPN, is expected to boost the adoption of MMA equipment in North America, fostering regional market growth in the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Adidas AG - The company operates include footwear, and apparel among others with a high focus on footwear. The company under this segment?offers a wide range of footwear for men, women, and children. The company's key offerings include mixed martial arts equipment.
The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Mixed Martial Arts Equipment Market Scope |
|
Report Coverage |
Details |
Page number |
171 |
Base year |
2022 |
Historic period |
2017 - 2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 4.87% |
Market growth 2023-2027 |
USD 260.15 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
3.98 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 45% |
Key countries |
US, Mexico, UK, Russia, and Brazil |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
adidas AG, Blitz Corp. Ltd., Century LLC, Combat Brands LLC, FAIRTEX EQUIPMENT CO. LTD., Hayabusa Fightwear Inc., King Martial Arts Supplies, KWON Inc., MRX Products Inc., Outslayer Fight Gear, Proforce Inc., RDX Inc., Revgear Sports Co., Sports Direct International plc, Tiger Claw, TITLE Boxing, Twins Special Co. LTD., Venum, and Zebra Athletics |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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