Mobile Advertising Market by Type and Geography - Forecast and Analysis 2021-2025

  • Published: Jan 2021
  • Pages: 120
  • SKU: IRTNTR46619
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The mobile advertising market size has the potential to grow by USD 111.58 billion during 2021-2025, and the market’s growth momentum will accelerate at a CAGR of 9.73%. 

This report provides a detailed analysis of the market by type (display, search, and SMS), geography (APAC, Europe, MEA, North America, and South America), and key vendors. 

Market Overview

Mobile-Advertising-Market-Market-Size-2020-2025

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Market Competitive Analysis

The report analyzes the market’s competitive landscape and offers information on several market vendors, including: 

 

  • Alphabet Inc.
  • AppLovin Corp.
  • Chartboost Inc.
  • Criteo SA
  • Facebook Inc.
  • InMobi Pte. Ltd.
  • Matomy Media Group Ltd.
  • MOLOCO Inc.
  • Smaato Inc.
  • Verizon Communications Inc.

 

The mobile advertising market is fragmented and the vendors are deploying growth strategies such as offering in-app paid features for free in exchange for watching a video ad to compete in the market. Click here to uncover other successful business strategies deployed by the vendors. 

The market players also significantly leverage external market drivers such as growth in in-app advertising to achieve growth opportunities. However, factors such as the growing adoption of ad-blocker solutions will challenge the growth of the market participants. To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

Download a free sample of the mobile advertising market forecast report for insights on complete key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies. 

This mobile advertising market analysis report also provides detailed information on the upcoming trends and challenges that will influence market growth. This will help companies create strategies to make the most of their future growth opportunities. 

Mobile Advertising Market: Key Drivers and Trends

  • The growing popularity of in-app advertisements is one of the critical factors that will boost the mobile advertising market in the forthcoming years.
  • The high amount of time spent on apps has attracted advertisers to focus on in-app advertisements of their products and services.
  • In-app advertisements are not only cost-effective but also help in reaching a targeted audience based on the data collected through the apps and cache files.
  • In-app advertising provides a better consumer experience than display advertising on the mobile web.
  • Many brands also engage with their target audience through multiple marketing channels and encourage them to post reviews and provide feedback about their products/services through in-app advertisements. 
  • The introduction of video advertisements will also fuel the growth of the mobile advertising market size.
  • The video advertising format is more dynamic than other formats and can convey information or messages easily to users.
  • It is also growing quickly as an advertisement format on mobiles, like native advertising, and is expected to become the future of mobile advertising.
  • Video advertisements are also easy to share, as users can share these advertisements via Facebook, LinkedIn, and other social media platforms.
  • These advertisements allow real-time interaction and feedback, mostly through comments and queries.
  • With the help of video advertisements, vendors can enhance their reach by adopting innovative content delivery methods. 

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Mobile Advertising Market: Segmentation by Geography

Mobile-Advertising-Market-Market-Share-by-Region-2020-2025

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60% of the market’s growth will originate from APAC during the forecast period. China, Japan, and South Korea (Republic of Korea) are the key markets for mobile advertising in APAC. Market growth in this region will be faster than the growth of the market in MEA, North America, and South America.

The increasing Internet penetration in the region will facilitate the mobile advertising market growth in APAC over the forecast period. To garner further competitive intelligence and regional opportunities in store for vendors, view our sample report. 

Mobile Advertising Market: Segmentation by Type

Mobile-Advertising-Market-Market-Share-by-Type-2020-2025

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Display ads are pre-designed ads that appear on the websites and use images, audio, and videos to communicate advertising messages to customers. Newer technologies that enable sophisticated surfacing of ads have allowed service providers to host contextual ads. Furthermore, automated real-time bidding (RTB) and programmatic advertising software that allow clients to select slots more efficiently have become popular in the market. These enable the advertisers to choose and bid on the ad spaces that are relevant to their campaign, based on the demographic segmentation of the audience. All these factors are driving the growth of the display segment. 

This report provides an accurate prediction of the contribution of all the segments to the growth of the mobile advertising market size. Fetch actionable market insights on post COVID-19 impact on each segment.   

 

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Mobile Advertising Market: Key Highlights of the Report for 2021-2025

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive mobile advertising market growth during the next five years
  • Precise estimation of the mobile advertising market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the mobile advertising industry across APAC, Europe, MEA, North America, and South America
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of mobile advertising market vendors

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Executive Summary

    Market Landscape

    • Market ecosystem
    • Value chain analysis

    Market Sizing

    • Market definition
    • Market segment analysis
    • Market size 2020
    • Market outlook: Forecast for 2020 - 2025

    Five Forces Analysis

    • Five forces summary
    • Bargaining power of buyers
    • Bargaining power of suppliers
    • Threat of new entrants
    • Threat of substitutes
    • Threat of rivalry
    • Market condition

    Market Segmentation by Type

    • Market segments
    • Comparison by Type
    • Display - Market size and forecast 2020-2025
    • Search - Market size and forecast 2020-2025
    • SMS - Market size and forecast 2020-2025
    • Market opportunity by Type

    Customer landscape

      Geographic Landscape

      • Geographic segmentation
      • Geographic comparison
      • APAC - Market size and forecast 2020-2025
      • North America - Market size and forecast 2020-2025
      • Europe - Market size and forecast 2020-2025
      • South America - Market size and forecast 2020-2025
      • MEA - Market size and forecast 2020-2025
      • Key leading countries
      • Market opportunity by geography
      • Market drivers
      • Market challenges
      • Market trends

      Vendor Landscape

      • Overview
      • Vendor landscape
      • Landscape disruption

      Vendor Analysis

      • Vendors covered
      • Market positioning of vendors
      • Alphabet Inc.
      • AppLovin Corp.
      • Chartboost Inc.
      • Criteo SA
      • Facebook Inc.
      • InMobi Pte. Ltd.
      • Matomy Media Group Ltd.
      • MOLOCO Inc.
      • Smaato Inc.
      • Verizon Communications Inc.

      Appendix

      • Scope of the report
      • Currency conversion rates for US$
      • Research methodology
      • List of abbreviations

      Research Framework

      Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

      TechnavioINFORMATION SOURCES

      Primary sources

      • Manufacturers and suppliers
      • Channel partners
      • Industry experts
      • Strategic decision makers

      Secondary sources

      • Industry journals and periodicals
      • Government data
      • Financial reports of key industry players
      • Historical data
      • Press releases
      Technavio

      TechnavioDATA ANALYSIS

      Data Synthesis

      • Collation of data
      • Estimation of key figures
      • Analysis of derived insights

      Data Validation

      • Triangulation with data models
      • Reference against proprietary databases
      • Corroboration with industry experts
      Technavio

      TechnavioREPORT WRITING

      Qualitative

      • Market drivers
      • Market challenges
      • Market trends
      • Five forces analysis

      Quantitative

      • Market size and forecast
      • Market segmentation
      • Geographical insights
      • Competitive landscape
      Interested in this report?
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      The mobile advertising market growth will increase by $111.58 billion during 2020-2025.
      The mobile advertising market is expected to grow at a CAGR of 9.73% during 2020-2025.
      Technavio has segmented the mobile advertising market by type (Display, Search, and SMS) and geographic (APAC, North America, Europe, South America, and MEA).
      Alphabet Inc., AppLovin Corp., Chartboost Inc., Criteo SA, Facebook Inc., InMobi Pte. Ltd., Matomy Media Group Ltd., MOLOCO Inc., Smaato Inc., Verizon Communications Inc. are a few of the key vendors in the mobile advertising market.
      APAC will register the highest growth rate of 60.38% among the other regions. Therefore, the mobile advertising market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
      • China
      • US
      • Japan
      • South Korea (Republic of Korea)
      • Germany
      The key factors driving the mobile advertising market growth are:
      • Growth in in-app advertising
      • Rapid growth of programmatic advertising
      The mobile advertising market vendors should focus on grabbing business opportunities from the display segment as it accounted for the largest market share in the base year.
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