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The mobile barber shop market share is expected to increase by USD 1.11 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 11.06%.
This market research report provides valuable insights into the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers the market segmentation by service (haircut and styling service and others) and geography (APAC, North America, Europe, South America, and the Middle East and Africa). The market report also offers information on several market vendors, including Decarate LLC, Dribbble Holdings Ltd., Groupon Inc., Mks Milagro Salon, Nextdoor Holding Inc., Trim IT services Ltd., and Yelp Inc. among others.
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Our researcher studied the historical data for years, with 2021 as the base year and 2022 as the estimated year, and produced drivers, trends, and challenges for the market. During the COVID-19 pandemic, the market demand has been impacted greatly. A holistic analysis of drivers will help in predicting exact demands and refining marketing strategies to gain a competitive advantage.
Key Mobile Barber Shop Market Driver
The growing adoption of home salon services is one of the key drivers fueling the market growth. Personalized home barber services are an emerging trend in regions such as North America, Europe, and APAC. Over the last five years, the number of app-based barber service providers that offer at-home grooming services has grown significantly. Mobile apps enable consumers to avail of barber services and other makeup or salon services in the comfort of their homes. Several home barber service providers in the market offer many hair grooming packages, such as a monthly essential package and monthly grooming package, to increase the frequency of services. Therefore, such personalized home barber services are expected to propel the growth of the market in focus in terms of consumption during the forecast period.
Key Mobile Barber Shop Market Trend
The rising trend of hair colouring is one of the key market trends propelling the market growth. Organic and synthetic hair colors, which are regularly applied by hairdressers, are one of the most recent trends in the market. Numerous advantages of using organic elements in hair coloring products are luring more people to utilize hair coloring services because there is a high demand for hair colors made from vegan and organic materials. The expanding popularity of various hairstyles and hair colors among both men and women has also increased the demand for hair styling and hair coloring. Hence, the rising trend of hair coloring is expected to boost the growth of the market in focus during the forecast period.
Key Mobile Barber Shop Market Challenge
The adverse effects of chemical or synthetic components used in hair styling are one of the factors limiting the market growth. The chemicals used in hair styling products include phthalates, parabens, and sulfates. The use of hair styling products with these ingredients is one of the key reasons for hair loss. Hair styling products contain chemicals that can weaken the hair follicles and cause dry, brittle hair. Hair is badly damaged by the heat produced by hair styling products, including curling irons, blow dryers, and straightening irons. Thus, the negative effects of hair styling products and increased worries about hair protection among people are expected to restrain the growth of the market in focus during the forecast period.
This market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Technavio categorizes the global mobile barber shop market as a part of the global leisure facilities market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the market during the forecast period.
The report analyzes the market’s competitive landscape and offers information on several market vendors, including:
This statistical study of the market encompasses successful business strategies deployed by the key vendors. The market is concentrated, and the vendors are deploying organic and inorganic growth strategies to compete in the market.
To make the most of the opportunities and recover from the post-COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments while maintaining their positions in the slow-growing segments.
The market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our In-house experts produce extensive information on the value chain and parent market of the mobile barber shop market, which vendors can leverage to gain a competitive advantage during the forecast period. The Value Chain information provides an end-to-end understanding of product insight and profit and also optimization and evaluation of business strategies The players across the value chain includes selective data and analysis from entire research findings as per the scope of the report.
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45% of the market’s growth will originate from APAC during the forecast period. China and Japan are the key markets for the mobile barber shops in APAC. Market growth in this region will be faster than the growth of the market in other regions.
Growing fashion consciousness will facilitate the market's growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID-19 Impact and Recovery Analysis
In 2020, the outbreak of COVID-19 had a negative impact on the regional market. However, in 2021, the initiation of vaccination drives by the governments of APAC countries led to the lifting of lockdown restrictions and the resumption of services by mobile barbershops. Further, the trend of mobile barbershops has gained popularity since 2021, which is expected to drive the growth of the market during the forecast period.
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The market share growth in the haircut and styling service segment will be significant during the forecast period. Some significant reasons influencing hair styling demand include the increasing use of organic hair styling products, rising grooming and styling trends, and the introduction of several new types of hair colourants and styling products. Such factors will contribute to the growth of the segment during the forecast period.
This report provides an accurate prediction of the contribution of all the segments to the growth of the market size and actionable market insights on the post-COVID-19 impact on each segment.
Mobile Barber Shop Market Scope |
|
Report Coverage |
Details |
Page number |
108 |
Base year |
2021 |
Forecast period |
2022-2026 |
Growth momentum & CAGR |
Accelerate at a CAGR of 11.06% |
Market growth 2022-2026 |
$1.11 billion |
Market structure |
Concentrated |
YoY growth (%) |
10.36 |
Regional analysis |
APAC, North America, Europe, South America, and the Middle East and Africa |
Performing market contribution |
APAC at 45% |
Key consumer countries |
US, China, Japan, Germany, and Brazil |
Competitive landscape |
Leading companies, Competitive Strategies, Consumer engagement scope |
Key companies profiled |
Decarate LLC, Dribbble Holdings Ltd., Groupon Inc., Mks Milagro Salon, Nextdoor Holding Inc., Trim IT services Ltd., and Yelp Inc. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Five Forces Analysis
5 Market Segmentation by Service
6 Customer Landscape
7 Geographic Landscape
8 Drivers, Challenges, and Trends
9 Vendor Landscape
10 Vendor Analysis
11 Appendix
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