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The mobile phone accessories market size is projected to increase by USD 34.21 billion at a Compound annual growth rate (CAGR) of 5.18% between 2023 and 2028. The growing preference for wireless mobile phone accessories is the key factor driving the market growth. The market is recording an increased preference for customers inclined toward wireless mobile add-ons.
One of the prominent factors propelling customers to opt for mobile accessories is the level of convenience offered by the additional components. The adoption of wireless accessories offers customers the convenience of portability without the wire. Increasing use of social networking applications is the primary trend shaping market growth. As more people use sites like Instagram, TikTok, and Snapchat, there is a growing desire for phone accessories to improve the social media experience. Phone holders, selfie sticks, and improved camera lenses meet the needs of users who create material for social media.
Furthermore, the popularity of wireless earbuds and headphones is being boosted by the growing trend of content consumption on platforms such as YouTube and podcasts. Additionally, ensuring a smooth supply chain is crucial to meet the demand for wireless devices and other accessories amidst potential supply chain disruptions. Consumers can easily find these accessories in multi-brand stores or single-brand stores, ranging from wireless headsets to smartwatches, mobile covers, pouches, and leather cases. With the increasing compatibility of devices, accessories such as USB (Universal Serial Bus) and OTG (On-The-Go) smartphones are gaining traction, alongside Bluetooth keyboards and wireless headphones.
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The offline segment will be significant during the forecast period. Offline distribution channels consist of the sale of products through retail outlets. Although retail stores dominate the segment, the rising popularity of hypermarkets and supermarkets as shopping destinations is expected to drive the global mobile accessories market during the forecast period. Department stores are one-stop solutions for the purchase of premium phone accessories. The availability of a wide range of products at department stores drives the segment.
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The offline segment showed a gradual increase in the market share of USD 76.83 billion in 2018. Furthermore, offline distributors differentiate their products according to the brands, which helps them serve their customers better. As a result, the rising availability of mobile accessories across various offline distribution channels, such as mobile shops, departmental stores, and other retail outlets, is expected to drive the demand for mobile accessories globally. This will drive the growth of the offline segment in terms of revenue, which in turn will drive market growth during the forecast period.
Protective cases for mobile provide a robust structure and protect the devices from damage in case of accidental bumps and drops. The protective cases can be manufactured with a wide range of materials, including silicone, carbon fiber, plastic, metal, and leather. There are several types of protective cases, such as slim and transparent covers, which are mostly for aesthetics, as well as ultra-cones that can survive even intense impact available in the market. Additionally, the high growth-potential for the market segment is increasing the number of partnerships among market participants, including protective case manufacturers and mobile OEMs. Furthermore, market players such as Apple are frequently offering new battery-integrated protective cases for their upcoming products. This is expected to drive the growth of the protective cases segment, which, in turn, will drive market growth during the forecast period.
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APAC is estimated to contribute 67% to the growth of the global market during the forecast period.
Technavio's analysts have provided extensive insight into the market forecast, detailing the regional trends and drivers influencing the market's trajectory throughout the forecast period. The APAC phone accessories market is growing due to increased demand for smartphones and tablets, notably in India, China, and Southeast Asian countries. Factors like robust telecom infrastructure development and budget-friendly smartphone options are propelling market growth. Chinese manufacturers like Xiaomi, OPPO, and VIVO are driving innovation, while Japan and South Korea see demand for premium devices. High internet penetration fosters competition, with domestic players offering feature-rich smartphones at competitive prices, intensifying the market landscape. Hence, such factors are expected to drive market growth in this region during the forecast period.
The growing preference for wireless mobile phone accessories is the key factor driving the market growth. The market is recording an increased preference for customers inclined toward wireless mobile add-ons. One of the prominent factors propelling customers to opt for mobile accessories is the level of convenience offered by the additional components. The adoption of wireless accessories offers customers the convenience of portability without the wire.
Moreover, increased customer preference for accessing digital content such as gaming applications, social networking, music, and movies on portable devices while they are on the move has augmented the demand for wireless accessories. Therefore, the demand for mobile accessories, such as chargers, headphones, earphones, speakers, and power banks, in the wireless category is increasing. That, in turn, results in stipulated growth of the market during the forecast period.
Increasing use of social networking applications is the primary trend shaping market growth. As more people use sites like Instagram, TikTok, and Snapchat, there is a growing desire for phone accessories to improve the social media experience. Phone holders, selfie sticks, and improved camera lenses meet the needs of users who create material for social media. Furthermore, the popularity of wireless earbuds and headphones is being boosted by the growing trend of content consumption on platforms such as YouTube and podcasts.
Also, the demand for power banks has increased as customers prioritize continuous connectivity for live streaming and social media engagements. These market trends and analysis are projected to fuel innovation in the market in focus, with manufacturers focusing on designs that reflect worldwide consumers' increasing social media usage patterns and tastes. Thus, the use of social networking applications through mobile is expected to drive the growth of the market during the forecast period.
Declining demand for mobile batteries and SD cards is a challenge that affects market growth. The demand for batteries and SD cards is declining because mobile phone OEMs are releasing products with inbuilt batteries and high internal memory. Mobile phone OEMs are providing high internal memories in their product offerings. The internal memory of mobile phones is used to store applications and user data, and it offers a better speed while executing any application or retrieving user data compared with SD memory cards. Further, mobile phones with non-removable batteries offer compact and robust designs, facilitating better protection of internal components.
Furthermore, these inbuilt batteries have better life cycles than removable batteries. Similarly, internal memory offers a higher read/write speed compared with SD cards. These new features are increasingly preferred in the market. These features help increase the operational efficiency of mobile phones. As a result, the growth of the market will be negatively impacted to an extent during the forecast period.
The market forecasting report includes the adoption lifecycle of the market research and growth, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the market growth and forecasting report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and trends strategies.
Global Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Market analysis and report of qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The Mobile Phone Accessories Market experiences significant growth driven by the increasing adoption of smart gadgets and smart wearables among young consumers and female consumer groups. With the launch of flagship devices like Pixel 7 and Pixel 7 Pro, consumers prioritize accessories that enhance picture quality and storage capacity.
The mobile gaming boom fuels the demand for accessories such as Bluetooth joysticks, mobile triggers, and smartphone cooling fans to optimize performance and prevent overheating. Noise-cancellation headphones and Bluetooth/NFC speakers cater to users seeking immersive audio experiences during gaming and entertainment.
As online retailing platforms drive sales, consumers seek anti-counterfeiting safeguards to ensure the authenticity of products. Camera enhancements like wide-angle lenses and stabilizers appeal to users focused on photography and content creation for social media.
Moreover, the market witnesses innovations in instant photo printers and portable flashlights, catering to the needs of urban populations with premium headphones and fancy phone cases. With technological advancements in IoT and AI, the market continues to evolve, offering a wide range of accessories to meet the demands of tech-savvy and fashion-conscious consumers.
The market research report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018-2028
Mobile Phone Accessories Market Scope |
|
Report Coverage |
Details |
Page number |
178 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 5.18% |
Market Growth 2024-2028 |
USD 34.21 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
4.28 |
Regional analysis |
APAC, North America, Europe, South America, and Middle East and Africa |
Performing market contribution |
APAC at 67% |
Key countries |
US, Canada, China, India, and Brazil |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Anker Technology UK Ltd., Apple Inc., AUKEY Online, Bose Corp., Callmate India Pvt. Ltd., Case Mate Inc., Hon Hai Precision Industry Co. Ltd., HP Inc., Intex Technologies India Ltd., JVCKENWOOD Corp., Koninklijke Philips N.V., LG Electronics Inc., Logitech International SA, Panasonic Holdings Corp., Samsung Electronics Co. Ltd., Sennheiser Electronic GmbH and Co. KG, Skullcandy Inc., Sony Group Corp., Vinci Brands LLC, and Xiaomi Communications Co. Ltd. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, market growth analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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