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The Motorcycle Chains Market size is forecast to increase by USD 1.16 billion, at a CAGR of 6.73% between 2023 and 2028. The market's accelerated growth is driven by several factors, notably the global increase in motorcycle sales, which highlights a robust demand across diverse regions. Original Equipment Manufacturers (OEMs) are pivotal in this growth trajectory, focusing keenly on developing distinctive product offerings that cater to evolving consumer preferences and technological advancements. Furthermore, the expanding landscape of product distribution channels, particularly the rapid adoption of e-commerce platforms, enhances market accessibility and consumer reach. These dynamics underscore the industry's proactive approach in adapting to changing market landscapes and consumer behaviors, thereby fostering sustained growth and competitive advantage.
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The market is influenced by factors such as high traffic congestion and the growing popularity of innovative and stylish bikes in motorsports like motocross and enduro. Ensuring road safety and quality are paramount, with chain-driven transmissions comprising metal links connecting the engine's output shaft to the rear wheel via sprockets and the rear wheel hub. These chains are essential for off-road motorcycles navigating rough terrain. Commuting behaviors and product lines from brands like Rombo and BikeMaster reflect evolving preferences. Additionally, advancements in Electric Vehicle technology and adherence to sustainability policies are reshaping the market landscape, especially in events like World Championships where performance and durability are key highlights. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Growing focus on creating unique product offerings among OEMs is notably driving the market. OEMs are increasingly focusing on product differentiation to set their motorcycles apart in a competitive market. In addition, this strategy involves incorporating unique features, advanced technologies, and high-performance components, such as specialized chains.
Moreover, as OEMs seek to offer motorcycles with distinct characteristics, the demand for custom-made chains that align with specific bike designs and performance requirements grows. In addition, this focus on differentiation directly impacts the demand for specialized chains, propelling the growth of the global market. Furthermore, OEMs are diversifying their product offerings into specialized types such as sports bikes, cruisers, touring bikes, and off-road bikes. Hence, such factors are driving the market growth during the forecast period.
Growing demand for high-performance chains is an emerging trend in the market. Motorcycle enthusiasts and riders, especially in the sports and premium segments, are increasingly seeking chains that can withstand rigorous usage, provide optimal power transmission, and enhance overall bike performance. In addition, as motorcycle technology advances, riders are pushing the limits of performance.
Moreover, high-performance chains are designed to meet the specific demands of powerful and high-speed bikes, ensuring efficient power transfer and durability under extreme conditions. In addition, the surge in popularity of sports bikes and participation in motorcycle racing events further fuels the demand for high-performance chains, including motorcycle apparel. Hence, such factors are driving the market growth during the forecast period.
Fluctuations in raw material prices of motorcycle chains are a major challenge hindering market growth. Motorcycle chains are mainly constructed from materials such as aluminum, steel, and alloys including stainless steel, and any volatility in these raw materials prices can pose challenges for manufacturers and consumers. In addition, fluctuations in raw material prices directly influence the production cost of motorcycle chains.
Moreover, sudden increases in the prices of steel or other essential materials raise manufacturing expenses for chain producers, leading to cost pressures that may be passed on to consumers. In addition, this can result in higher prices for motorcycle chains, potentially affecting market demand. Furthermore, prices of key materials like steel and aluminum have risen sharply in the last five years due to geopolitical tensions, supply chain disruptions, and increased demand for motorcycles. Hence, such factors are hindering the market growth during the forecast period.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Daido Steel Co. Ltd: The company offers motorcycle chains such as drive chans and timing chains with wear resistance, fatigue strength, quietness, and impact toughness under its brand DID through its subsidiary DAIDO KOGYO Co. Ltd.
The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The OEM segment is estimated to witness significant growth during the forecast period. The OEM segment in the global market can be referred to as to the supply and distribution of chains directly to motorcycle manufacturers for the incorporation of chains in new motorcycles during the manufacturing process. In addition, the OEM segment is a crucial driver for the global market, and the growing adoption of motorcycles for daily commuting or long-distance traveling is increasing the adoption of motorcycle chains across the world.
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The OEM segment was the largest segment and was valued at USD 1.93 billion in 2018. Moreover, the growth of the OEM channel is closely tied to the overall production of motorcycles. In addition, as the global demand for motorcycles increases, OEMs need a steady and reliable supply of high-quality chains to integrate into new models. Furthermore, motorcycle manufacturers increasingly demand lightweight yet durable chains to enhance overall bike performance. Hence, such factors are fuelling the growth of this segment which in turn drives the market growth during the forecast period.
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APAC is estimated to contribute 61% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. APAC comprises the largest two-wheeler market in the world, with countries such as China, India, and Indonesia dominating the motorcycle industry. In addition, these economies, along with developed countries such as Japan, have a market mix of two-wheelers, including daily commuters, touring motorcycles, and performance or sports motorcycles, among others. For instance, in 2023, China, Japan, and South Korea were the major contributors to the market in APAC.
In addition, the demand for motorcycles is high due to their affordability and easy mode of transportation. Moreover, according to the Federation of Automobile Dealers Association of India, the Indian two-wheeler market experienced a massive growth in November 2023, with a growth of around 49% and selling over 2.2 million units of motorcycles, which was around 1.5 million units in October 2023. Furthermore, the high demand for two-wheelers, including motorcycles, is expected to drive the market growth in APAC during the forecast period. The popularity of motorcycles also underscores the importance of protective motorbike riding gear, ensuring safety and comfort for riders across diverse environments and riding conditions.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments
The market thrives on innovations catering to diverse needs, from fuel-efficient high-speed motorcycles to off-road bikes navigating mud and sand. Stainless steel chains ensure optimal efficiency and durability across various driving conditions, including poor roads. X-ring and O-ring chains exemplify advancements in chain technology, offering smoother operation and resistance to dirt and moisture. In urban areas plagued by traffic jams like Pune, EV bikes gain traction, aligning with sustainability policies. Manufacturers focus on lighter, stronger chains using high-strength alloys and low-friction coatings for reliable performance. With incentives promoting electric bicycles and consumer preferences diversifying product offerings, the motorcycle rental industry emphasizes innovation in design engineering and lubrication technology. From standard to high-performance motorcycles, chains play a critical role in ensuring smooth acceleration, deceleration, and long-lasting reliability in recreational and commuting activities. Whether for short-term motorcycle rental services or long-term leases, these advancements enhance the overall user experience, optimizing performance and reducing maintenance needs.
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Market Scope |
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Report Coverage |
Details |
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Page number |
167 |
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Base year |
2023 |
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Historic period |
2018 - 2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 6.73% |
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Market Growth 2024-2028 |
USD 1.16 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
6.23 |
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Regional analysis |
APAC, Europe, North America, South America, and Middle East and Africa |
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Performing market contribution |
APAC at 61% |
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Key countries |
US, China, India, Thailand, and Indonesia |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Daido Steel Co. Ltd., ENUMA CHAIN MFG. CO. LTD., Hangzhou Qianjiang Chain Industries Co. Ltd., Hangzhou Unibear Holding Group Co. Ltd., Hengjiu Group, IRIS CHAINS S.L., Jomthai Asahi Co. Ltd., L.G.Balakrishnan and Bros Ltd., Murugappa Group, Pace Technologies, Powersports Distribution Group B.V., Qingdao Choho Industrial Co. Ltd., Regina Catene Calibrate Spa, Renthal Ltd., RK Japan Co. Ltd., Rockman Industries Ltd., Sunstar Suisse SA, THAI MOTOR CHAIN CO. LTD, Tsubakimoto Chain Co., and Vortex Racing |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
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Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Channel
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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