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The nicotine gum market size is projected to increase by USD 1.15 billion and the market size is estimated to grow at a CAGR of 5.14% between 2022 and 2027. The market's growth hinges on the increasing demand from individuals striving to quit smoking, fueled by heightened awareness of the detrimental health effects linked to cigarette consumption and the escalating prevalence of smoking-induced chronic diseases. This rising consciousness prompts a surge in initiatives to combat smoking addiction, driving the adoption of smoking cessation products and services. As more people recognize the health risks associated with smoking, there is a growing inclination towards quitting, propelling the market forward to address the urgent need for effective smoking cessation solutions
The market is experiencing substantial growth, primarily driven by the increasing awareness of the health hazards associated with smoking. Governments worldwide have shown significant interest in reducing smoking rates, leading to the implementation of comprehensive initiatives. These measures include banning tobacco advertising and promotion, imposing restrictions in public places and workplaces, raising tobacco taxes, implementing prominent health warnings on tobacco packaging, conducting smoking cessation and health education campaigns, and enforcing tobacco quality regulations. As a result, consumers are actively seeking alternatives to cigarette use, fueling the demand for nicotine gum in the global market during the forecast period.
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The market experiences growth driven by a surge in health awareness, as individuals seek to combat the harmful effects of tobacco use, including lung cancer, cardiac diseases, and respiratory disorders. With rising concerns over the promotion of cigarette smoking and the prevalence of nicotine cravings, there's an increasing demand for nicotine cessation aids like Nicorette gum and nicotine patches. However, challenges persist, including stress and anxiety levels impacting smoking cessation efforts, as well as the need for effective distribution channels and healthcare professional guidance to maximize the reach and efficacy of nicotine replacement products.
People seeking smoking cessation aids, like e-cigarettes, contribute to this market growth. Public awareness programs, such as World No Tobacco Day, create awareness of the health risks and advocate effective policies to reduce tobacco consumption. Organizations like Campaign for Tobacco-Free Kids and the American Cancer Society promote smoke-free workplaces and provide incentives for using cessation products. These efforts encourage more smokers to seek help and use products like nicotine gum. The introduction of additional awareness programs is expected to further drive the market in the forecast period.
The use of e-cigarettes among teenagers, particularly in the US, is on the rise despite the legal age being 18 years. The widespread availability of e-cigarettes is enticing teenagers to initiate smoking. Similar trends are observed in the UK and India, where the legal smoking age is also 18 years. To address this issue, the FDA is proposing restrictions to limit young people's access to flavored nicotine products. The proposed measures include banning the sale of e-liquid flavors such as cherry, vanilla, tropical, and melon. Additionally, marketing e-cigarettes targeted at children and the availability of menthol flavor in cigarettes and cigars, which are popular among teenagers, may face bans. These factors pose a potential challenge to the growth of the market in the forecast period.
Europe is estimated to contribute 28% to the growth of the global market during the forecast period.
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Technavio’s analysts have elaborately explained the regional market trends and drivers that shape the market during the forecast period. The US, Mexico, and Canada are the major countries in North America that have huge potential for nicotine gums, and many people in these countries are trying to quit smoking. For instance, as per the Centers for Disease Control and Prevention (CDC), in 2021, approximately 14% of the US population over 18 years of age smoked cigarettes frequently. This further translates that due to high rates of smoking prevalence in the country and hazardous effects related to smoking, many smokers seek to quit smoking, thereby opting for smoking cessation aids such as nicotine gums. Owing to the high prevalence of smoking in the country and the negative effects associated with smoking, many smokers choose smoking cessation aids such as nicotine gum to help them quit. Thus, the market is expected to grow in North America during the forecast period.
The market is influenced by various factors, including the increasing prevalence of health issues like lung cancer, cardiac diseases, and respiratory disorders linked to tobacco smoke. With heightened health awareness and a surge in nicotine cessation efforts, demand for nicotine replacement products such as Nicorette gum is on the rise. Healthcare professionals emphasize the importance of quitting tobacco use to reduce the risk of heart conditions and respiratory problems. Nicotine gum, along with other cessation aids like patches, plays a crucial role in addressing nicotine cravings and helping individuals manage stress and anxiety levels during the quitting process. Additionally, the availability of these products in pharmacies and rehabilitation centers further supports cessation efforts advocated by health organizations.
The market share growth by the offline segment will be significant during the forecast period. Offline distribution channels include supermarkets, hypermarkets, department stores, convenience stores, distributors, independent retailers, and speciality retailers. Supermarkets and hypermarkets mainly offer a wide range of consumer goods, hygiene, and drug items from different brands, and consumers can easily choose and buy their desired products from different brands from these stores.
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The offline segment was valued at USD 2.26 billion in 2017 and continued to grow until 2021. Market players are also engaging in-store advertisement campaigns to raise the sales and reach of nicotine replacement therapy products such as nicotine gum. Moreover, drug stores and retail stores sell the highest number of smoking cessation and nicotine gum. Hence, the market is expected to show the highest growth in the offline segment, which will drive the growth of the market during the forecast period.
The increasing number of Internet users is widening access to online services for shopping which will boost the online segment. The increased number of Internet users and broadband with the growth of fixed and wireless broadband connections driving the growth of the segment. Moreover, compared with traditional stores, online retailers frequently offer a wider selection of nicotine gum brands, flavors, and strengths. This attracts and allows consumers to choose the product that best suits their needs. Hence, the convenience offered by the online segment is expected to significantly drive the growth of the market during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The market growth and forecasting report also includes detailed analyses of the competitive landscape of the market research and growth and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
The market is witnessing significant growth driven by various factors. Consumers increasingly opt for smoking cessation programs and nicotine replacement products available in pharmacy, online stores, and rehabilitation centers. The availability of long-lasting gums, new flavors, and convenient delivery systems like tablets, chewing gums, powders, and dissolvable films caters to changing consumer preferences. Government initiatives and regulatory compliance also contribute to market expansion, promoting health and wellbeing by reducing smoking prevalence. With a focus on heart disease prevention and smoking cessation awareness, the market offers personalized options such as flavored gums, long lasting gums , lozenges, and tiny nicotine pouches, catering to both light smokers and health conscious consumers.
Additionally, the market thrives on various factors, including the growing awareness of harmful chemicals in cigarettes and the rising preference for healthier alternatives among health-conscious consumers. With options available in both the 2mg segment and the 4mg segment, consumers have choices tailored to their nicotine needs. Long-lasting gums provide extended relief, while flavored gums enhance the user experience. The market also caters to individuals seeking personalized solutions, offering diverse options to suit individual preferences. Furthermore, the presence of nicotine patches and rehabilitation centers underscores the market's commitment to supporting smoking cessation efforts, providing effective tools to combat addiction and promote overall wellbeing.
Market Scope |
|
Report Coverage |
Details |
Page number |
163 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 5.14% |
Market growth 2023-2027 |
USD 1.15 billion |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
4.82 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
Europe at 28% |
Key countries |
US, China, Germany, France, and UK |
Competitive landscape |
Leading companies, Market Positioning of companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Alchem International Pvt. Ltd., Alkalon AS, British American Tobacco Plc, Cambrex Corp., Cipla Ltd., Dr Reddys Laboratories Ltd., Enorama Pharma AB, Fertin Pharma AS, GlaxoSmithKline Plc, Glenmark Pharmaceuticals Ltd., ITC Ltd., Johnson and Johnson Services Inc., Leeford Healthcare Ltd., Lil Drug Store Products Inc., Lucy Goods Inc., Major Pharmaceuticals Inc., Perrigo Co. Plc, Rogue Holdings LLC, Trumac Healthcare, and Walgreens Boots Alliance Inc. |
Market dynamics |
Parent market growth analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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