North America Poultry Feed Market by Product and Type - Forecast and Analysis 2024-2028

North America Poultry Feed Market Forecast 2024-2028

The North America Poultry Feed Market size is projected to increase by USD 12.39 billion, at a CAGR of 4.58% between 2023 and 2028. 

Technological advancements drive market growth, with precision nutrition and specialized formulations meeting the specific needs of broilers, layers, and turkeys. Specialty feeds, such as organic or antibiotic-free formulations, cater to changing consumer preferences and regulatory requirements. With a focus on convenience and efficiency, the complete feed segment is expected to drive market expansion in North America, reflecting global trends and consumption forecasts. Archer Daniels Midland Co. company offers poultry feed for chicks, pullets, layers, broilers, turkeys, ducks and geese under its brand Pen Pals and MoorMans ShowTec.

Market Overview

The market shows an Accelerated CAGR during the forecast period.

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 Market Driver 

The rising adoption of precision nutrition and innovative formulations is the key factor driving the market expansion. Precision nutrition involves tailoring feed formulations to meet the nutritional requirements of poultry products like eggs and chicken, poultry meat, beef, and pork thereby enhancing their development, reproductive capacities, and overall well-being. This approach utilizes advanced technologies and data analytics to analyze factors such as genetics, age, and environmental conditions, resulting in a personalized and efficient nutritional profile. Cutting-edge formulations go beyond traditional feed compositions, incorporating innovative chemicals and additives that enhance nutrient absorption, immunological function, and feed conversion ratios.

Moreover, the incorporation of essential oils like soybean or plant extracts into animal feed not only promotes natural growth but also enhances the overall health of the flock. The inclusion of specific additives, such as enzymes, aids in breaking down complex nutrients, thereby increasing their bioavailability for easier digestion. Additionally, the poultry feed market in North America is witnessing a shift towards precision nutrition and novel formulations in animal feed, signaling a regional commitment to sustainable, efficient, and science-driven poultry production practices. Consequently, these factors are poised to propel the growth of the animal feed market during the forecast period, as advancements in nutritional science and sustainability drive innovation and adoption of new feed additives and formulations in the poultry industry.

 Market Trends 

Growing exploration and utilization of alternative protein sources is the primary trend shaping the market. With an increasing emphasis on environmental responsibility, research into innovative ingredients such as insect protein, plant-based proteins, and single-cell proteins has been gaining momentum. Sustainability is a crucial driver of this development, as alternative protein sources typically have lower environmental footprints than standard feed ingredients. Insects, for instance, are extremely efficient at turning feed into protein and may be raised with little environmental impact. Plant-based proteins derived from legumes or oilseeds help to reduce dependency on meat and bone meal, which are resource-intensive.

Furthermore, single-cell proteins produced from microbes offer a scalable and resource-efficient alternative in animal feed additives. This increase aligns with customer demand for ethically sourced and sustainable poultry products. As customers increasingly seek transparency in the food supply chain, adjustments in poultry feed formulations are made to meet these expectations. Embracing alternative protein sources, such as single-cell proteins, not only addresses sustainability concerns but also positions the market as a leader in innovation amidst evolving market dynamics. Thus, these factors are expected to drive growth of animal feed additives during the forecast period, as the industry responds to consumer preferences for sustainable and responsibly sourced poultry feed solutions.

Market Challenge 

Fluctuations in the prices of key feed ingredients is a challenge that affects the market growth. The poultry feed market in North America is strongly reliant on a variety of commodities, including grains, soybean meat, and other protein sources, the pricing of which is determined by a variety of external variables. Weather factors, geopolitical events, and global supply and demand dynamics, for example, can cause prices of these critical components to fluctuate dramatically. Feed component prices can soar during severe weather conditions, such as droughts that limit grain output or geopolitical tensions that disrupt the supply chain.

Furthermore, the challenge is exacerbated when the poultry feed market in North America relies heavily on imported ingredients, leaving it vulnerable to currency changes and trade uncertainties. Additionally, the unpredictability of feed component pricing is a constant challenge, forcing the industry to stay agile and adaptable in order to ensure stability and sustainability, hence hampering the growth of the market in focus during the forecast period.

Market Segmentation by Type

The complete feed?segment will account for the largest share of this segment.? Conventional poultry feed prevails in the market due to its cost-effectiveness and simplicity. Comprising grains, protein sources, and essential nutrients, it meets nutritional requirements affordably. Traditional techniques in the region align with conventional feed usage, favored by poultry farmers managing tight margins. With formulations typically including corn, soybean meal, vitamins, and minerals, it seamlessly integrates into existing manufacturing systems. Its familiarity and scalability ensure sustained dominance, maintaining its vital role in the market expansion.

Market Segmentation by Product

The market share by the complete feed segment will be significant during the forecast period. The complete feed is positioned as a majorly preferred product type in the North America poultry feed market. This complete meal solution provides a balanced and nutritionally complete diet for poultry, simplifying the feeding procedure and supporting optimal development and performance. Complete feed is becoming more popular among chicken breeders due to its convenience and efficiency. Pre-formulated nutrition allows poultry producers to ensure that their flock obtains all important nutrients, vitamins, and minerals, reducing the need for additional supplements.

The complete feed segment was valued at USD 28.34 billion in 2018.

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Furthermore, there are specialty complete feeds that serve specific demands, such as organic or antibiotic-free formulations, reflecting changing consumer preferences and regulatory changes in the market. The market trend shows that demand for complete feed will remain strong as chicken farmers prioritize efficiency and nutrition in their operations. Owing to such factors, the complete feed segment is expected to witness growth, driving the expansion of the poultry feed market in North America during the forecast period.

Company Overview

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market forecasting growth and analysis.

• Key Offering- Adisseo Co.: The company offers poultry feed solutions such as Rhodimet methionine feed addictive, Microvit vitamin additives and Rovabio feed enzymes.
• Key Offering- Alltech Inc.: The company offers poultry feed such as Sel Plex, ACTIGEN, ALLZYME SSF, BIOPLEX and other feed supplements for maximum performance and efficiency.

The  market growth and forecasting report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

BASF SE, Cargill Inc., Evonik Industries AG, Kalmbach Feeds, Kemin Industries Inc., Kent Corp., Koninklijke DSM NV, Land O Lakes Inc., MFA Inc., New Country Organics Inc., Novus International Inc., Nutreco NV, Parrish and Heimbecker Ltd., Perdue Farms Inc., The Fertrell Co., Tyson Foods Inc., and Zeigler Bros. Inc

The market analysis and report of qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Segment Overview

The research report forecasts market growth by revenue and provides an analysis of the latest trends and growth opportunities from 2018 to 2028. 

• Product Outlook
  • Complete feed
  • Concentrates
  • Premix

• Type Outlook
  • Conventional
  • Organic

Market Analyst Overview:

The market is crucial for supplying protein-rich food to various industries, including the poultry industry. Ingredients like eggs, poultry meat, beef, and pork contribute to animal protein consumption. Poultry production relies on calcium, phosphorus, and amino acids for optimal health, often supplemented with probiotic additives. Organic feed options aim to meet the increasing demand for poultry products while adhering to environmentally friendly practices and humane treatment of animals. Technological advancements in manufacturing technologies and nutritional science drive innovation in feed quality to support poultry consumption and improve meat quality.

Additionally, the market plays a pivotal role in poultry production, with pellets, crumbles, and mashed options tailored for industrial livestock production. Poultry feed additives, including fish meal and organic ingredients, ensure nutritional quality for poultry meat consumption among Americans. Manufacturing companies and feed mills cater to domestic and international markets, adhering to Agricultural policies and regulations such as the ban on antibiotics. Investment in research and innovation drives disease resistance, feather quality, and reproductive performance to meet the demand for protein-rich foods and organic poultry products.

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What are the Key Data Covered in this Market Research and Growth Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the market between 2024 and 2028
• Precise estimation of the market size and its contribution of the market in focus to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the market industry across North America
• A thorough analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of market companies

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