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The online dating services market size is estimated to grow at a CAGR of 6.01% between 2022 and 2027. The market size is forecast to increase by USD 2,741.68 million. The growth of the market depends on several factors, including growing acceptance and adoption of online dating, increasing use of mobile dating apps, and increased marketing and advertising.
This online dating services market report extensively covers market segmentation by type (marriage, casual, and socialize), end-user (subscription and advertising), and geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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The growing acceptance and adoption of online dating are notably driving the market growth, although limited trust in online dating services may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Growing acceptance and adoption of online dating is notably driving the online dating services market growth. As online dating becomes more mainstream and socially acceptable, more and more people are turning to these services to find romantic partners. Especially noticeable among the younger generation who prefer it. Increased availability and accessibility of digital technologies such as smartphones, high-speed internet, and social media platforms are driving the acceptance of online dating. These advances have made it easier for people to connect and communicate with each other and fueled the growth of online dating platforms as a viable alternative to traditional dating methods.
Cultural attitudes towards online dating have changed as more and more people turn to online dating to meet potential partners, and the stigma associated with it is slowly fading. This change is reflected in an increase in the number of users of online dating platforms. These changes in attitudes towards dating in general and online dating, in particular, are therefore expected to boost the growth of the market during the forecast period.
The rise of virtual dating is a key trend influencing the online dating services market growth. Due to the COVID-19 pandemic, virtual dating has surged as people look for ways to connect while maintaining social distancing. Virtual dating allows users to connect through video calls and other online platforms without meeting in person. Virtual dating refers to using an online dating platform to create a simulated dating experience where the two of you can interact in a virtual environment. This trend has been accelerated by the COVID-19 pandemic, forcing people to stay indoors and avoid physical contact. As a result, virtual dating has become a compelling alternative to traditional dating because it allows you to connect with others while maintaining social distancing.
Online dating platforms have invested heavily in developing virtual dating tools such as video chats, virtual reality experiences, and interactive games. These tools provide users with a more immersive and engaging dating experience and allow them to easily connect with others in a digital environment. The virtual dating trend in the market is expected to continue to increase as the benefits are realized.
Limited trust in online dating services is challenging the online dating services market growth. Online dating services are rapidly growing in popularity around the world, but there is still a large segment of the population who opposes the idea of online dating. Online dating should be approached lightly at first. However, many continue to be concerned about the unpleasant consequences. Some of the concerns expressed by critics of online dating services are the abrupt end of relationships, giving false hope to those longing for long-term relationships, and leaving users feeling vulnerable in front of strangers. The reason for this hesitation and limited trust is the proliferation of fake profiles on online dating sites that can be used to scam and scam unsuspecting users. These profiles are often created by malicious actors such as identity theft and fraudsters.
The lack of transparency and accountability on online dating platforms has left many users concerned about the security and privacy of their personal information and the accuracy and legitimacy of the profiles they encounter on these platforms. They often lack effective mechanisms for reporting and handling complaints and grievances, which can further undermine trust in these platforms. There is a general skepticism and caution among users of online dating services that can be attributed to a variety of factors. This may make such people hesitant to engage with these platforms and prefer more traditional dating methods. These challenges are therefore expected to hinder the growth of the market during the forecast period.
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Online Dating Services Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Badoo: The company offers a social platform specially focused on online dating. It allows people to chat with the people who they are interested in a date.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market share growth by the marriage segment will be significant during the forecast period. The Marriage segment represents users who are specifically looking for a long-term, committed relationship that could lead to marriage. Marriage-minded users typically have different tastes and expectations than users looking for casual dating and encounters. These users can be older, often in their 30's, 40's, and beyond. Online dating platforms targeting the marriage market segment often use more detailed profiles and compatibility-matching algorithms to help users find compatible partners. These platforms may also offer additional features and services, such as coaching and consulting, that help users overcome the challenges of building and maintaining long-term relationships.
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The marriage segment was valued at USD 2,848.90 million in 2017 and continued to grow until 2021. From a business perspective, the marriage segment is an important segment for online dating platforms. Users in this segment may be willing to pay more for premium features and services. These users often invest a lot in finding compatible partners and may be willing to invest time and money in finding one. Online marriage dating platforms have evolved and adapted to the needs of users seeking long-term and committed relationships, which is expected to drive the growth of the market during the forecast period.
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North America is estimated to contribute 32% to the growth of the global online dating services market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
The market in the North American region has been greatly impacted by the immense popularity of online dating services. Online dating services are the most trusted source for finding a partner. Online dating services are very popular in the area because people are more open to casual encounters. The market is characterized by several trends, such as the integration of artificial intelligence, expansion into new demographics, video dating, and an emphasis on user safety. Dominated by major players. These companies offer services ranging from traditional online dating websites to mobile apps that connect users with a swipe. Rising smartphone and internet penetration in the region along with the concept of casual dating have increased the use of dating apps in the region.
The COVID-19 pandemic significantly impacted the market. With strict lockdowns and social distancing measures, people turned to online dating services to connect with others. However, the closure of face-to-face social venues such as bars and restaurants reduced opportunities to meet potential partners, leading to fewer new user registrations. However, in 2021, with the easing of COVID-19-related restrictions and the deployment of a vaccine, users increased their activity on dating apps to meet their changing needs. Many online dating services have also introduced new features such as video calling and virtual dating to facilitate virtual interactions. These features were popular with users because they provided a safe and convenient way to connect with others without risking exposure to COVID-19. However, due to the easing of restrictions and the introduction of new features, the market is expected to continue its growth trajectory during the forecast period.
The online dating services market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Technavio categorizes the global online dating services market as a part of the global leisure products market within the global household durables market. The parent global leisure products market includes a variety of categories such as online dating services, musical instruments, camping equipment, recreational vehicles, bicycles, toys, and other consumer games.
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Online Dating Services Market Scope |
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Report Coverage |
Details |
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Page number |
156 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 6.01% |
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Market growth 2023-2027 |
USD 2741.68 million |
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Market structure |
Fragmented |
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YoY growth 2022-2023(%) |
4.67 |
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Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
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Performing market contribution |
North America at 32% |
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Key countries |
US, Canada, China, Germany, and UK |
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Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
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Key companies profiled |
3Fun, Badoo, Bumble Inc., Coffee Meets Bagel, Cupid Media Pty Ltd., eHarmony Inc., Elitemate.com LLC, Feeld, Grindr Inc., HAPPN, HER, Lex, Love Group Global Ltd., Match Group, Open, ProSiebenSat.1 Media SE, RSVP.COM.AU Pty Ltd., Spark Networks SE, Tastebuds Media Ltd., and Truly Madly |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by End-user
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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