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The online language learning market share in US is expected to increase by USD 5.72 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 19.75%.
This online language learning market in US research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers online language learning market in the US segmentation by product (course material, support, and apps) and end-user (individual learners and institutional learners). The online language learning market in US report also offers information on several market vendors, including Babbel GmbH, Berlitz Corp., Duolingo Inc., Mango Languages, McGraw Hill Education Inc., Pearson Plc, Rosetta Stone Ltd., SANS Inc. Software and Network Solutions, Speexx, and Springer-Verlag GmbH among others.
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The influx of immigrants is notably driving the online language learning market growth in US, although factors such as competition from providers of MOOC may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the online language learning industry in US. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Online Language Learning Market Driver in US
One of the key factors driving the online language learning market growth in the US is the influx of immigrants. At present, one-fifth of the US families speak one other language, apart from English. The dominant languages, other than English, are Spanish and French. In Texas, around 80% of the families speak Spanish. Learning the native language in the US is expected to open new opportunities for immigrants and enable easy integration into the country. The significant increase in smartphone penetration and preference for accessing content over the internet has encouraged a large section of the immigrant population to opt for online courses. Thus, the convenience offered by online language learning will drive market growth in the US during the forecast period.
Key Online Language Learning Market Trend in US
Another key factor driving the online language learning market growth in the US is the increased use of VR as new apps are being designed with the use of VR. Such apps place a person, virtually, in a situation where they need to use a particular language. For instance, an app with VR can take a person through a cab ride where they are expected to converse with the driver in a specific language. Hence, VR stimulates an everyday situation, enabling a learner to practice the language being learned in real life. The use of VR in online language learning is gaining popularity due to its effectiveness and the student engagement it provides. Hence, this technology is expected to positively impact the growth of the market in focus during the forecast period.
Key Online Language Learning Market Challenge in US
One of the key challenges to the online language learning market growth in the US is the competition from providers of MOOC. Free of cost access and content variety attract users to such courses. They provide multiple benefits and are characterized by minimal subscription charges. For instance, Duolingo provides access to diverse content and learning through games, videos, and audio. Similarly, in 2017, Oxford partnered with edX to offer MOOCs. In 2014, the Queen Rania Foundation, in collaboration with the British Council, launched the Learn English: Conversational Skills for Beginners course. Therefore, the increase in open educational sources and rise in demand for such solutions will limit the growth of the online language learning market in the US during the forecast period.
This online language learning market in US analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Technavio categorizes the online language learning market in US as a part of the global education services market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the online language learning market in US during the forecast period.
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
This statistical study of the online language learning market in US encompasses successful business strategies deployed by the key vendors. The online language learning market in US is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The online language learning market in US forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our report provides extensive information on the value chain analysis for the online language learning market in US, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
The value chain of the global education services market includes the following core components:
The report has further elucidated on other innovative approaches being followed by service providers to ensure a sustainable market presence.
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The online language learning market share growth in US by the course material segment will be significant during the forecast period. The significant increase in the demand for courses from individual learners will facilitate the growth of the market through the segment in focus in the coming years. In addition, course materials are the main source of revenue for vendors as well.
This report provides an accurate prediction of the contribution of all the segments to the growth of the online language learning market size in US and actionable market insights on post COVID-19 impact on each segment.
Online Language Learning Market Scope in US |
|
Report Coverage |
Details |
Page number |
120 |
Base year |
2021 |
Forecast period |
2022-2026 |
Growth momentum & CAGR |
Accelerate at a CAGR of 19.75% |
Market growth 2022-2026 |
$ 5.72 billion |
Market structure |
Fragmented |
YoY growth (%) |
18.75 |
Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
Key companies profiled |
Babbel GmbH, Berlitz Corp., Duolingo Inc., Mango Languages, McGraw Hill Education Inc., Pearson Plc, Rosetta Stone Ltd., SANS Inc. Software and Network Solutions, Speexx, and Springer-Verlag GmbH |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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